Highly motivated marketing professional with passion for sports and entertainment
Strong leader who is deadline driven with great attention to detail
Successfully led multi-million dollar experiential campaigns managing budgeting, reporting and inventory
Overview
11
11
years of professional experience
Work History
Field & Experiential Marketing Project Manager
Florida Blue - Blue Cross Blue Shield Of Florida
Vero Beach, FL
01.2023 - Current
Coordinated project activities and monitored progress to ensure timely completion of tasks.
Developed and implemented detailed event plans, including budgets, timelines, staffing needs, and vendor requirements.
Organized and managed vendors to ensure the successful execution of events.
Managed on-site logistics for events, such as registration desks and audiovisual equipment setup.
Identified potential risks associated with event production activities and developed strategies to mitigate them.
Ensured compliance with local health regulations related to large gatherings.
Negotiated contracts with third-party vendors providing services for events.
Assistant Project Manager
Barth Construction
Vero Beach, FL
01.2021 - 01.2023
Source, schedule, and supervise all subcontractors for each assigned project.
Responsible for building out the full project timeline and ensuring subcontractors are staying on schedule.
Preparation of all negotiated contracts, purchase orders, payment requisitions, and budgets.
Ensure that all onsite subcontractor activities are carried out per the specified plans and to the highest standard possible.
Submit all pertinent documentation to the responsible government parties to secure necessary permits applicable to each project.
Schedule all required inspections in a timely and efficient manner.
Work closely with our assigned Superintendent for each project to ensure they are setup for success and can manage their day-to-day responsibilities
Maintain close connection with project personnel to quickly identify and resolve problems.
Provide all clients with high level of service and dedication in effort to extend relationships and promote future opportunities.
Keep project teams on-task with proactive control of budgets, schedules and scopes.
Complete thorough risk assessments and deployed management and response strategies to prevent roadblocks.
Provide project milestone details to appropriate stakeholders.
Senior Production Manager
160/90 (An Endeavor Company)
Atlanta, GA
09.2015 - 01.2021
Managed the conceptualization, implementation, budgeting, and on-site execution for 30-35 events per year ranging from $100k to $5MM.
Led the production on all Courtyard Marriott & VISA activations focused around their partnership with the NFL as well as all golf focused activations including our internal IMG Hospitality House at The Masters, WGC HSBC Champions Fan Village, and hospitality at the HSBC Bridgestone Invitational.
Heavily involved in the RFP process for one of the TOP sponsors of the 2022 Beijing Winter Olympics
Built the companies international presence having physically traveled to and successfully managed the onsite execution of events in China, London, Hong Kong, Mexico, Colombia and Austria.
Supervised all onsite staff, temporary labor, and vendors.
Communicated custom fabrication, print, and signage needs to vendor partners while confirming proper substrates, dimensions, and finishes were being utilized to provide the highest quality product for our clients.
Traveled on site visits to review the pros and cons of different venue locations analyzing all logistical challenges, branding opportunities, power availability, and in-house offerings.
Established relationships with vendors both domestic and international.
Delivered high level of service to clients in effort to build upon relationships for future.
Recruited, trained, and managed lower-level production employees and provided evaluations with feedback to cultivate highly talented team.
Monitored equipment, checked supplies and coordinated manpower to meet expected demand.
Administrative prowess in the areas of budgeting, reporting, inventory management, and project recaps.
Ticketing Representative
Ryman Hospitality Properties
Nashville, TN
06.2015 - 08.2015
Served as the front-line sales and information representative selling all Ryman Hospitality Properties attractions to guests calling the call center or visiting the box offices.
Enhanced problem-solving skills by assisting guests who needed to make changes to their reservations to accommodate personal misunderstandings or complaints.
Field Manager
Career Sports and Entertainment
Atlanta, GA
08.2014 - 12.2014
Supported two iterations of AT&T’s national Surprise & Delight real-time marketing campaign, designed to grow brand affinity among Millennial sports fans through social media at the 2015 Final Four in Indianapolis, IN (#BracketFanatic) and during the 2014 college football season (#BetterSaturday).
Identified target fans for engagement based on social following analysis as well as authenticity of user-generated content and alignment with AT&T #BetterSaturday and #BracketFanatic brands.
Season Ticket Service Assistant
Atlanta Falcons
Atlanta, GA
07.2013 - 12.2013
Managed customer servicing of season ticket holders by fielding questions and concerns, conducting strategic in- seat stewardship visits, and corresponding via phone, email, and mail to enhance relationships.
Documented conversations with customers to track requests, problems and solutions.
Provided outstanding service to new and long-standing customers by attending closely to concerns and developing solutions.
Education
Master of Science - Sport and Entertainment Management
University of South Carolina
08.2014
Bachelor of Arts - Hospitality Management
Florida State University
04.2012
Skills
Microsoft Office; Mac OS; CRM database; Smartsheet; Workamajig
Adept in social media platforms and analysis programs
Medicare Appeals & Grievances Coordinator at Florida Blue - Blue Cross Blue Shield Of FloridaMedicare Appeals & Grievances Coordinator at Florida Blue - Blue Cross Blue Shield Of Florida
Customer Service Representative at Florida Blue - Blue Cross Blue Shield Of FloridaCustomer Service Representative at Florida Blue - Blue Cross Blue Shield Of Florida
Business Support Analyst II at Florida Blue - Blue Cross Blue Shield Of FloridaBusiness Support Analyst II at Florida Blue - Blue Cross Blue Shield Of Florida