Accomplished retail professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
13
13
years of professional experience
Work History
Director of Business Development
Easy Step Enterprises dba The Good Feet Store
Richmond, VA
01.2023 - Current
Collaborate with various teams and departments to identify key opportunities that can enhance revenue, profitability, customer engagement, and the overall experience.
Crafted a scalable trade show sales strategy that has consistently driven both top-line and bottom-line growth with incremental revenue, while also increasing store traffic through appointment bookings, enhanced branding, and exposure.
Cultivated partnerships with five new franchisees, aiding in the identification of pivotal event opportunities and providing support throughout the launch process.
Owner
TD Events
Richmond, VA
03.2021 - Current
I specialize in identifying trade show opportunities for specialty retailers and offer a comprehensive solution that enables my team of 20-30 members to execute sales at the highest level and deliver an exceptional customer experience at these events.
Sr. Manager - Retail Operations & Innovation
Mattress Firm
Houston, TX
08.2011 - 11.2022
Over the course of 11 years at MFRM, I led numerous departments and special projects, serving as a principal contributor or team leader in areas such as mergers and acquisitions, product development, vendor relations, emerging markets, multi-channel sales, warehousing and supply chain, importing, and store operations.
In five years, I led the expansion of the Events & Expositions department, growing its revenue from $10 million to $100 million and doubling the average EBITDA percentage of stores. This growth was realized by seizing opportunities for incremental sales, with 40% of the revenue coming from non-sleep related products. The sales team expanded from 10 to over 150 members in this time frame.
From the initial concept to the final execution, I was responsible for launching Mattress Firm's inaugural Luxury Home Health & Wellness brand, "Rest & Relax," after three record setting locations in Houston I was given the approval for converting 25 Nationwide locations to run alongside and support our Event department, which was revoked following Mattress Firm's bankruptcy filing.
I managed Store Operations for the North Division, the largest at MFRM with 1,800 locations. Through the deployment of Tableau and the training of Market Leaders in data visualization, we enhanced key metrics and store KPIs universally, while also advancing our Sales Leaders' development.
I was handpicked and endorsed by MFRM's C-Suite to be one of eight individuals working in MFRM's Innovation Department, in conjunction with my existing duties. In this role, I contributed to and pitched new ideas, and carried out those that were approved. Examples available upon request.
Demonstrated success as a high-level producer and leader in sales. Distinguished as the first salesperson to achieve one million dollars in sales solely through massage chairs and a product category distinct from mattresses.
Education
Bachelor of Arts - Sports Management
Cedarville University
Cedarville, OH
05-2011
Skills
Revenue Growth
Forecasting and Strategy
Organizational Development
Customer Engagement
Vendor Management
Product Development
Strategy & Execution
Key Account Management
Innovation & Ideation
Performance Management
Partnership Development
Sales Coaching
Networking
Culture Creation & Team Building
DDM through Data Visualization and Tableau
Affiliations
Loving Husband and Father of 3
Making dreams come true. We have 40 animals and the backyard petting zoo to prove it.
Landscaping and anything else that keeps me outside.
Calisthenics, Skiing, Hiking and Coaching Baseball
Accomplishments
Best Dad Ever: Awarded by Tristan, Tessa & Lincoln 12/25/2023
Timeline
Director of Business Development
Easy Step Enterprises dba The Good Feet Store
01.2023 - Current
Owner
TD Events
03.2021 - Current
Sr. Manager - Retail Operations & Innovation
Mattress Firm
08.2011 - 11.2022
Bachelor of Arts - Sports Management
Cedarville University
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