Vanessa Zabala
Hutto,TX
Summary
As an experienced Builder Area Manager for HomeTeam Pest Defense, I oversee 8+ builder divisions and drive new partnerships across multiple regions. I drive revenue growth across all HomeTeam Builder branches (20+) west of the Mississippi River, ensuring alignment with company objectives and market opportunities within the homebuilding industry. I also lead, coach, and develop 6 Builder Sales Representatives across multiple markets, focusing on sales performance, account growth, strategic planning, and professional development. I've partnered with branch leadership to identify growth opportunities, improve market penetration, and strengthen builder relationships throughout the my regions. I've maintained direct responsibility for key builder accounts across multiple metropolitan areas, providing strategic sales support, relationship management, and business development to drive local markets' success.
Overview
1
1
Language
1
1
Certification
20
20
years of professional experience
Work History
Builder Sales Area Manager
HomeTeam Pest Defense
12.2016 - Current
- Developed and maintained positive relationships with clients in assigned sales territories.
- Conducted product demonstrations and presentations to potential clients to capture more sales.
- Developed and executed regional sales strategies to drive market growth.
- Developed a training program for the builder sales rep position that has been adopted company wide
- Fostered relationships with key clients to enhance customer retention and loyalty.
- Recruited and mentored 3 Builder Sales Representatives, reducing regional turnover by 35% over two years
- Expanded market share within the region by 30-35% by identifying growth opportunities and collaborating with my team.
- Increased regional sales by 10-15% implementing strategic marketing plans and nurturing key client relationships.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training. Onboarded 4 new builder sales representatives with a 75% retention.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
Builder Sales Representative
HomeTeam Pest Defense
06.2008 - 12.2016
- Acquire builders & developers in the residential & multi-family home building industry and market & integrate our services with new developments and subdivisions.
- Collaborated with team members to optimize workflow efficiency and project timelines.
- Maintained professional relationships with clients throughout the duration of each project, keeping them informed on progress updates and addressing any concerns as needed.
Install Supervisor
HomeTeam Pest Defense
03.2006 - 06.2008
- Installed & supervised every aspect of Austin's builder department. Accounting, Managerial, etc
- Supervised installation teams, ensuring compliance with safety protocols and quality standards.
- Coordinated scheduling of service appointments to optimize technician routes and efficiency.
- Implemented process improvements that increased installation accuracy and reduced service callbacks.
- Collaborated with management to streamline workflows, enhancing overall operational effectiveness.
Education
Master's degree - Business Administration and Management, General
Baylor University - Hankamer School of Business
01-2020
Bachelor of Arts - Spanish & Biology
The University of Texas at Austin
01-2003
Skills
- Bilingual-Spanish
- Customer service
- Territory management
- Problem-solving
- Attention to detail
- Sales leadership
- Strategic planning
- Business development and planning
- Business development
- Relationship selling
- Account development
- Training and mentoring
- Account management
- Project management
- Operations
Accomplishments
- Successfully supervise team of 6+ staff members.
- Collaborated with Corporate Marketing team in the development and rollout campaign of PureSpace treatments during Covid nationwide.
- Increased market share in Central Texas from 40% to roughly 70% as the Builder Sales Representative
- Gained market knowledge on multiple states (Texas, New Mexico, Arizona, and Southern California)
Affiliations
- National Association of Home Builders
- Texas Association of Builders
- Homebuilders Association of Greater Austin
- Professional Women in Building - Austin Chapter
- California Building Industry Association
- Southern Nevada Homebuilders Association
Certification
Commercial Certified Applicator
Languages
Spanish
Timeline
Builder Sales Area Manager
HomeTeam Pest Defense
12.2016 - Current
Builder Sales Representative
HomeTeam Pest Defense
06.2008 - 12.2016
Install Supervisor
HomeTeam Pest Defense
03.2006 - 06.2008
Bachelor of Arts - Spanish & Biology
The University of Texas at Austin
Master's degree - Business Administration and Management, General
Baylor University - Hankamer School of Business
Honors-Awards
2015 Partnership Award, 2013 Partnership Award