Vanessa A. Joyce M.S, CCDS,

French based AI powered cardiac implantable device remote monitoring software. As the VP of Sales, I cover the entire USA and Canada. Main responsibilities are aligning sales objectives with business initiatives using strategic development, forecasting and budgeting.

Analyzing competitive environment and customer procurement trends to support growth strategies.

Negotiating contracts and proposed SaaS offerings to help sales staff close competitive deals.

Designing cohesive and effective sales organization.

Met assigned targets for profitable sales volume, market share and key financial performance objectives.

Looking to reduce 75% travel burden

Examine legal data to determine advisability of defending or prosecuting lawsuits. Provide case evaluation and courtroom testimony for medical malpractice cases involving CIED (Cardiac implantable Electronic Devices). This position is "as needed"

Recruit, hire, train, mentor and supervise a team of 7 dedicated Territory Managers to sell CRM (Cardiac Rhythm Management) remote monitoring and RPM (Remote Physiological Monitoring) Monitor sales team performance and provided effective training to help each reach targets.

Implement creative sales and marketing strategies to assist sales team with reaching targets. Work closely with Medical Affairs, KOL initiatives, Client Success. Design and Lead sales training programs.

Develop and manage regional sales program and market operations.

Forecast product sales and achieved quarterly and annual sales objectives. Manage team from Illinois to Hawaii. Travel 75%. 100% staff retention. Annual revenue projected $5 mil, 10,000 monitored patients added. Growth goal from $25m to $100m by 2026.

Responsible for launching Western USA sales team for start up division of Philips called Geneva Health Solutions. Provided cardiac device remote monitoring including cardiac devices (implantable CIED and wearable), RPM - BP, Weight, Glucose, Pulse Oximetry. Presidents Club winner for highest volume of sales in 2020-2021. Managed 10 Account Executives from Biotel Heart as part of the Geneva expansion. Covered Los Angeles up to Alaska. Revenue growth to over $3 million in annual sales. Created 90% market share capture in the western geography. Left company after aquisition.

Manage team of 5 clinical staff. Managing and growing to a $4 mil sales portfolio. Lead sales calls with team members to establish sales and customer retention goals. Maintain exceptional reputation and relationships in the community. Responsible for Cardiac device sales, Electrophysiology sales. Territory and Staff management. Responsible for sales growth over 400%. Multiple award winner. Launched EP training program that increased EP revenue by $8m, EP market share increased to 100% for AFl ablations. YOY growth exceeded expectations. Left company due to on call burden, family reasons

Sales Rep. Growth of annual revenue from $1.4 mil to $4 mil in 3 years.

2011 Circle of excellence award winner - growth exceeding 20% minimum.

Sales Rep in Los Angeles county from 1998-2001. Central Coast Rep 2001-2011. Grew annual revenue from $1mil to $5mil during my employment. Recipient of numerous awards. Increased market share by 70% over the course of a decade. Created and directed sales team training and development programs.Maintained friendly and professional customer interactions.Trained in negotiations and time management.

Physiologist - assisting Cardiologist with Treadmill stress testing, Holter interpretation and Pacemaker Clinic.