Veronica C. Frost
Hollywood,FL
Summary
Results-driven Marketing Leader adept at crafting and implementing integrated marketing strategies that surpass business goals. Notable for enhancing customer engagement and brand visibility through innovative campaigns and optimized media placements. Demonstrates a strong ability to manage multiple projects effectively, ensuring timely delivery while leveraging data-driven insights to refine marketing initiatives. Aiming to further elevate brand presence and profitability in dynamic environments.
Overview
12
12
years of professional experience
Work History
Director, Digital Marketing
Regent Seven Seas Cruises
Miami, FL
11.2022 - Current
- Built a robust digital marketing strategy, utilizing data-driven insights to fuel brand demand and growth.
- Optimized $25 million annual spend globally across digital channels to meet diverse business objectives.
- Spearheaded essential analytics projects, guiding critical decisions, and boosting marketing effectiveness.
- Expanded digital program via strategic partnerships to elevate brand presence across organic social arenas.
Digital Marketing Manager
Regent Seven Seas Cruises
Miami, FL
01.2021 - 11.2022
- Devised results-driven marketing campaigns based on business needs to achieve lead and booking goals.
- Evaluated the effectiveness and reported on digital marketing activities against objectives and KPIs.
- Maximized team efforts through the development and refinement of marketing processes.
Digital Media Supervisor
Zimmerman Advertising
Fort Lauderdale, FL
10.2020 - 01.2021
- Partnered with clients to develop omnichannel media plans to drive brand awareness and sales.
- Managed relationships with external vendors to improve campaign performance and cost-effectiveness.
- Led the development of monthly and quarterly reports outlining performance metrics and optimizations.
Senior Digital Media Planner
Zimmerman Advertising
Fort Lauderdale, FL
06.2019 - 10.2020
- Configured campaign setup, tagging/tracking, optimized daily, and compiled reporting for client reviews.
- Compiled comprehensive campaign reports for key stakeholders.
- Worked with multiple external partners to optimize performance using data and capabilities.
Digital Media Planner
Zimmerman Advertising
Fort Lauderdale, FL
03.2018 - 06.2019
- Managed day-to-day client communications, and was responsible for actioning optimizations across digital media campaigns to reach KPIs.
- Coordinated with external vendors to execute campaigns across multiple channels simultaneously.
- Managed budget tracking and reconciliation for campaigns.
Junior Digital Media Planner
Zimmerman Advertising
Fort Lauderdale, FL
04.2017 - 03.2018
- Identified new opportunities for digital marketing initiatives.
- Monitored daily activities and reporting related to digital media campaigns.
- Managed day-to-day relationships with media partners and suppliers.
Social Media Marketing Associate
David Posnack Jewish Community Center
Davie, FL
03.2013 - 04.2017
- Collaborated and implemented a full organizational rebrand.
- Served as the Project Manager on the entire website redesign.
- Responsible for Email marketing, SEO and SEM strategy.
- Established and grew a business presence on social media channels (Facebook, Instagram, and Twitter).
Education
Bachelor of Arts - Radio And Television Communications
University of Central Florida
Orlando, FL05-2012
Skills
- Omnichannel Marketing Strategy
- Campaign Management
- Budget Management
- Marketing Analytics Initiatives
- Data Analysis and Reporting
- Performance Optimization
- Team Leadership
- Strategic Planning
- Problem-Solving
- Media Relations
- Partner and Vendor Management
- Process Improvement
- Creativity and Innovation
- Multitasking and Organization
Accomplishments
- 2024, Global Bookings +28% YoY.
- 2024, Global Revenue +27% YoY.
- 2024, Global Leads +17% YoY.
- 2023, Lead Volume +66% YTD $21M.
- 2022, Lead Volume +60% YoY with +$16M annual budget.
- 2020, Actively managed $20M+ in annual budget, surpassed Q3 ROAS goal by +22%.
- 2019, Increased sales +12% YoY by implementing lower funnel strategy.
Timeline
Director, Digital Marketing
Regent Seven Seas Cruises
11.2022 - Current
Digital Marketing Manager
Regent Seven Seas Cruises
01.2021 - 11.2022
Digital Media Supervisor
Zimmerman Advertising
10.2020 - 01.2021
Senior Digital Media Planner
Zimmerman Advertising
06.2019 - 10.2020
Digital Media Planner
Zimmerman Advertising
03.2018 - 06.2019
Junior Digital Media Planner
Zimmerman Advertising
04.2017 - 03.2018
Social Media Marketing Associate
David Posnack Jewish Community Center
03.2013 - 04.2017
Bachelor of Arts - Radio And Television Communications
University of Central Florida