VICTORIA FOLEY
Biddeford,ME
Summary
Strategic-thinking Communications professional adept at writing, editing and shaping messaging to meet specific needs, enhance perception and drive change. Decisive and focused with expertise in team leadership, program management and complex problem-solving. Maintains positive media relations and promotes specific messages. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 15+ years of progressive experience to the team and take on a challenging position with opportunity to make lasting impact.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Legislative Affairs & Communications
Department of Economic and Community Development
02.2023 - Current
- Responsible for external communications on behalf of the Department, and for internal communications for the Commissioner.
- Developed and approved department press releases and newsletters.
- Prepared hearing materials, testimony, and talking points, communicating directly with committees relating to legislative priorities.
- Created and led execution of communications plans on key initiatives.
- Oversaw website content and social media platforms.
- Developed talking points for use during public speaking engagements, enabling consistent messaging across various platforms.
- Coordinated high-profile events for the Commissioner and the Governor.
- Established and managed relationships with key media contacts to encourage understanding and optimal coverage.
- Directed responses to constituent questions from legislative offices and the public.
Director of Marketing & Communications
New England Cancer Specialists
11.2015 - 02.2023
- Developed and implemented marketing and communications strategies for physician-owned oncology practice.
- Implemented marketing strategies which resulted in growth of consumer awareness from .5% to 11% in five years.
- Managed annual marketing budget in excess of $1M
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Collaborated with designers and editorial team on marketing materials.
- Planned, publicized, and oversaw practice events
- Coordinated with CEO on designing effective PR strategy.
- Built relationships with key partners to strengthen brand presence in community
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns
State Representative
Maine Legislature
11.2018 - 12.2020
- Represented approximately 9,000 constituents in state legislature.
- Wrote, proposed and voted on legislation for state government.
- Processed bills to determine which would become state laws.
- Met with constituents to discuss important issues and determine which legislation to support.
- Alerted constituents of government actions and programs by way of newsletters, personal appearances at town meetings and individual meetings.
- Kept up with news on daily basis to stay informed about local, regional, national and international events.
Event Production Professional
Independent Contractor
01.2013 - 07.2017
- Contract event production for running events, music festivals, concerts, live conferences (Concordia Summit, Sustainable Energy for All Forum)
- Interviewed clients to understand event scopes of work, establish budgets and determine timelines
- Developed and maintained courteous and effective working relationships
- Maintained energy and enthusiasm in fast-paced environment
- Services included vendor management & contracting, physical setup, volunteer coordination, general oversight/flow, and stage management of main stage presenters
- Assisted various (running) race committees with registration, event marketing, entertainment coordination, volunteer recruitment and assignment, and race-day management
- Prepared variety of different written communications, reports and documents
- Proved successful working within tight deadlines and fast-paced atmosphere
- Collaborated with team members to achieve target results
- Used coordination and planning skills to achieve results according to schedule
Social Media & Marketing Manager
Fleet Feet Maine Running
06.2013 - 11.2015
- Created and deployed marketing strategies/project plans and all content for products, initiatives and services
- Led rebranding efforts through social media, digital marketing, advertising, and cultivating brand ambassadors
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Created videos and managed YouTube channel to strengthen company reputation.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Partnered with nonprofits, sponsors, volunteers and vendors to create, publicize and execute events for 30-6,000+ people
On-Air Host, Events and Promotions Coordinator
Saga Communications
01.2010 - 06.2013
- Managed day-to-day functions of promotion and marketing departments.
- Collaborated with sales staff to plan campaigns.
- Developed contests and sweepstakes rules, contracts and revenue-generating strategies.
- Oversaw all marketing and contesting plans, website updates, email marketing campaigns and social media initiatives
- Cultivated professional relationships with concert promoters, venues, sales clients, and city officials
- Planned, organized, and executed events for 20-1,000+ guests, both onsite and on location
- Created and delivered original content on air and online as morning show host on 98.9 WCLZ.
Reporter & Producer
Canadian Broadcasting Corporation
01.2005 - 01.2010
- Served in variety of roles from reporter providing content to producer responsible for news team of 6 reporters.
- Researched and produced daily news reports.
- Conducted live and taped interviews to obtain information.
- Wrote and submitted accurate, engaging and fact-checked stories.
- Delivered live reports from site of event and from mobile broadcast unit.
- Completed assigned pieces and developed independent stories.
- From time to time, presented national (radio) news.
Education
Senior Executives in State & Local Government -
Harvard Kennedy School
2021
Bachelor of Journalism (Honors) -
University of King's College
2005
Skills
- Exceptional Communication Skills
- Superior Interpersonal Skills
- Strategic Communications
- Communication Planning
- Public Relations
- Media Communications
- Flexible Team Player
- Planning And Implementation
- Writing
- Management
Certification
- Certificate in Professional Fundraising, Boston University - 2021
- Strategic Planning in Healthcare, Society for Healthcare Strategy & Market Development - 2021
- Public Relations and Communications in Healthcare, Society for Healthcare Strategy & Market Development - 2021
- Marketing Plans, Communications, and Market Research, Society for Healthcare Strategy & Marketing Development - 2019
Timeline
Legislative Affairs & Communications
Department of Economic and Community Development
02.2023 - Current
State Representative
Maine Legislature
11.2018 - 12.2020
Director of Marketing & Communications
New England Cancer Specialists
11.2015 - 02.2023
Social Media & Marketing Manager
Fleet Feet Maine Running
06.2013 - 11.2015
Event Production Professional
Independent Contractor
01.2013 - 07.2017
On-Air Host, Events and Promotions Coordinator
Saga Communications
01.2010 - 06.2013
Reporter & Producer
Canadian Broadcasting Corporation
01.2005 - 01.2010
Senior Executives in State & Local Government -
Harvard Kennedy School
Bachelor of Journalism (Honors) -
University of King's College
- Certificate in Professional Fundraising, Boston University - 2021
- Strategic Planning in Healthcare, Society for Healthcare Strategy & Market Development - 2021
- Public Relations and Communications in Healthcare, Society for Healthcare Strategy & Market Development - 2021
- Marketing Plans, Communications, and Market Research, Society for Healthcare Strategy & Marketing Development - 2019
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