Microsoft 365, VIP IDIG, IRI
Mike Bondurant
Regional Sales Manager
Dayton,OH
Summary
Successful Regional Sales Manager skillful at establishing strategic approaches, finding new and maintaining customers and expanding territories to maximize revenue. Specializing in customer service , driving sales initiatives, strategic planning and collaboration with distributor partners to achieve goals and grow market share.
Overview
20
20
years of professional experience
Work History
Regional Sales Director
Next Century Spirits
02.2021 - Current
- Successfully launched NCS Products across the Great Lakes with multiple Dist partners
- Provided total account management; sell-in corporate programs and brand promotions
- Developed positive relationships with the retailer, building the trust and credibility
- Direct and manage space management priorities of NCS Brands and the retail accounts
- Served instrumental role in closing 8 Regional Chain / Enterprise accounts valued at $500K in annual sales.
- Utilize sales tools (VIP , IRI, Karma Notes) to identify and expand on sales and distribution opportunities
- Maintain active communications with Distributor field sales and wholesaler personnel
- Evaluate strategies and action plans against allocated budget; manage budgets
- Contribute to the development and management of annual account plan
- Facilitate communication of wholesaler pricing to chain account(s)
- Created robust sales plans and set territory quotas and sales Incentives and creative programs
National Wine and Spirits Key Account Manager – Kroger
Anheuser Busch
03.2020 - 01.2021
- Company Overview: Beyond Beer Division
- Grew Share of AB Wine and Spirits portfolio full 3 points in 2020 (12.8)
- Expand Beyond Beer assortment including selling in of new items, expanding distribution, managing at risk skus, and expanding AB presence in cold box
- Provided total account management; sell-in corporate programs and brand promotions
- Developed positive relationships with the retailer, building the trust and credibility
- Identifies business growth opportunities and deliver solutions benefiting both Kroger and Anheuser Busch
- Direct and manage space management priorities of AB and the account
- Evaluate & monitor programming effectiveness and ROI
- Provide analysis & opportunities with actionable recommendations
- Utilize sales tools (smart, eagle eye, IRI, IRI data web, shelf set, etc.)
- Maintain active communications with ABI field sales and wholesaler personnel
- Evaluate strategies and action plans against allocated budget; manage budgets
- Contribute to the development and management of annual account plan
- Facilitate communication of wholesaler pricing to chain account(s)
- Beyond Beer Division
Regional Sales Manager – Midwest
Cutwater Spirits
08.2018 - 03.2020
- Managed Midwest territory including network of 20 + wholesalers OH, KY, MI, and IN
- Key contact and Instrumental in launching the brand across 4 states in 2018 and 2019
- Inventory needs, Forecasting, Budgets, Co-ops, Marketing Tools
- Managed, influenced, and daily communication with wholesalers on all Cutwater sales, distribution and Marketing initiatives
- Utilize sales tools including IRI and VIP to identify sales and distribution opportunities in territory while effectively communicating these with wholesale networks
- Key accounts instrumental in setting up with Cutwater: Paul Brown Stadium, Progressive Field, GABP
- Evaluate strategies and action plans against allocated budget; manage budgets
- Facilitate communication of wholesaler pricing to chain account(s)
- Orchestrated and conducted countless sampling opportunities with retailers and consumers to provide critical Liquid to lips occasions and recruit new fans and friends for Cutwater
Regional Sales Manager – Midwest
Constellation Brands
02.2016 - 08.2018
- Company Overview: Ballast Point Brewing
- Managed Midwest territory including network of 30 + wholesalers OH, KY, MI, and IN
- Key contact and Instrumental in launching the brand across 4 states in 2016 and 2017
- Inventory needs, Forecasting, Budgets, Co-ops, Marketing Tools
- Managed, influenced, and daily communication with wholesalers on all Ballast Pont sales, distribution and Marketing initiatives
- Utilize sales tools including IRI and VIP to identify sales and distribution opportunities in territory while effectively communicating these with wholesale networks
- Key accounts instrumental in setting up with Ballast Point: Meijer, GABP, Big Red Liquor Chain, Heinen’s, Giant Eagle
- Evaluate strategies and action plans against allocated budget; manage budgets
- Facilitate communication of wholesaler pricing to chain account(s)
- Orchestrated and conducted countless sampling opportunities with retailers and consumers to provide critical Liquid to lips occasions and recruit new fans and friends for Ballast Point
- Ballast Point Brewing
District Sales Manager - Beach and Downtown Areas
Crest Beverage LLC.
01.2013 - 01.2015
- Manage 6 sales account managers and over 2 million cases of sales
- Assigned and Achieved volume and distribution goals for teams for 30-40 different suppliers
- Manage 295 off premise accounts
- Daily Motivation and communication to Sales representatives to strive to be the best
- Managed, recapped, and achieved monthly and quarterly incentives
- Approve time cards and mileage and managed and adhered to HR policies
Heineken USA Brand Manager
Crest Beverage LLC.
01.2011 - 03.2013
- Managed over 3 million cases of sales for HUSA
- Including forecasting and inventory needs
- Lead team to winning SO Cal Red Star for HUSA top wholesaler
- Assign Sales and distribution goals for Crest Beverage to achieve
- Manage HUSA Strike team of 5 sales acct managers
- Work with supplier and collaborate on incentive programs
- Motivate sales team to hit distribution and volume goals
- Build and foster excellent relationships with customers
Sales Account Manager - Beach and Downtown Areas
Crest Beverage LLC.
04.2005 - 01.2010
- Assigned and Achieved volume and distribution goals for teams for 30-40 different suppliers
- Managed 70 off and on- premise accounts
- Daily Motivation and communication to Sales representatives to strive to be the best
- 95% success rate on monthly sales and distribution quotas
- #1 ranked account manager on commission and sales incentive $$ 2007 and 2008
- Numerous incentives trips and large prized achieved 2005-2010
Education
Business Management and Administration Program -
University of Phoenix
San Diego, CA12.2005
Business Management and Administration Program - undefined
Sinclair CC
Dayton, OH12.1998
Skills
- Operations management
- Competitive analysis
- Managing quotas
- Forecasting skills
- Customer Service
- Data Analytics
- Collaboration with internal team and wholesalers
Leadership And Awards
- HUSA Brand Manager and Red Star award winner
- Led Crest Beverage to first Kahuna Cup victory
- Crest Beverage General Market District Manager of the year
- Cicerone: Certified Beer Server
- Winner of over 15 incentive trips while at Crest Beverage in San Diego including trips to: Cabo X2, Cancún, Costa Rica, Ireland X2, Amsterdam, Scotland, London, NYC, Chicago, Boston, Vegas
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Work Preference
Work Type
Full TimeContract WorkWork Location
RemoteHybridImportant To Me
Work-life balanceCareer advancementCompany CultureFlexible work hoursPaid time off401k matchPaid sick leavePersonal development programsHealthcare benefitsStock Options / Equity / Profit SharingWork from home optionTeam Building / Company RetreatsSoftware
Interests
Golf
Coaching
Sports
Hiking
Timeline
Regional Sales Director
Next Century Spirits
02.2021 - Current
National Wine and Spirits Key Account Manager – Kroger
Anheuser Busch
03.2020 - 01.2021
Regional Sales Manager – Midwest
Cutwater Spirits
08.2018 - 03.2020
Regional Sales Manager – Midwest
Constellation Brands
02.2016 - 08.2018
District Sales Manager - Beach and Downtown Areas
Crest Beverage LLC.
01.2013 - 01.2015
Heineken USA Brand Manager
Crest Beverage LLC.
01.2011 - 03.2013
Sales Account Manager - Beach and Downtown Areas
Crest Beverage LLC.
04.2005 - 01.2010
Business Management and Administration Program - undefined
Sinclair CC
Business Management and Administration Program -
University of Phoenix
Similar Profiles
Jerome FieldsJerome Fields
Operations Production Lead at Next Century SpiritsOperations Production Lead at Next Century Spirits
Rocco TufanoRocco Tufano
Marketing Specialist at Next Century SpiritsMarketing Specialist at Next Century Spirits
Peyton FosterPeyton Foster
Sales Representative at Next Century SpiritsSales Representative at Next Century Spirits
Marlo MontgomeryMarlo Montgomery
Branch Sales Manager at Florida TileBranch Sales Manager at Florida Tile
Justin WheelerJustin Wheeler
Field Rep / Regional Product Manager at Safway Atlantic / BrandSafwayField Rep / Regional Product Manager at Safway Atlantic / BrandSafway