Wayne Rayan
Dana Point,CA
Summary
Accomplished Sales Manager offering 25 years of progressive sales business experience. Dedicated to maximizing bottom-line profits with clear focus on continuous improvement. I'm looking forward to an opportunity for a Regional Sales position with a branded product that offers phenomenal support, service, and infrastructure.
Overview
18
18
years of professional experience
Work History
Western Regional Sales Manager
ORAFOL
Black Creek, GA
04.2023 - 05.2024
- Developed and maintained over $24 million in sales with key distributors in the western region.
- Created sales strategies for achieving regional targets and objectives.
- Provided support to local sales teams by conducting product trainings and open houses.
- Participated in trade shows and conferences to promote our full product line in the western region.
- Managed distributor/end-user issues and claims effectively while ensuring customer satisfaction at all times.
- Performed regular reviews of existing accounts to identify areas of improvement or potential upselling opportunities.
- Developed long-term relationships with customers through excellent service delivery.
- Resolved customer complaints regarding sales and service.
Owner/Operator
Digital Magic Signs
Santa Ana , CA
10.2009 - 11.2022
- Increased sales a minimum of 20% year over year while sustaining a blended gross profit margin of 67+% for over 10 years.
- Handled all billing and receivables.
- Resolved issues quickly through research and quick decision-making.
- Consulted with customers to understand needs and finalize purchase orders.
- Supervised performance of workers, which improved productivity, efficiency, and cost savings.
- Kept records and monitored production, inventory, revenue, and expenses.
- Developed and implemented successful sales strategies to meet business goals.
- Determined pricing for products or services based on costs and competition.
- Reconciled daily sales, prepared bank deposits, and assessed financial transaction reports.
- Negotiated with vendors to gain optimal pricing on products resulting in increased profit margin.
- Scheduled and executed all production and installs.
Regional Sales Manager
Graphtec America
Santa Ana, CA
06.2006 - 08.2009
- Increased sales a minimum of 30% annually.
- Penetrated new markets by investigating competitor products, services, and trends.
- Resolved customer complaints regarding sales and service.
- Met regional sales objectives by developing and implementing promotion strategies, coordinating with sales team, and servicing key accounts to fortify business relationships.
- Held weekly meetings with each representative to talk one-on-one, resolve issues, and provide tailored training.
- Prospected, identified, and cultivated relationships with contacts to promote product lines and solutions.
- Increased revenue generation by collaborating with senior executives to assess regional performance and develop new sales strategies.
Education
Bachelor of Arts - Political Science
University of California, Irvine
Irvine, CA07.1997
Skills
- Territory Growth
- Sales Lifecycle Management
- Business Development
- Consultative and Relationship Selling
Timeline
Western Regional Sales Manager
ORAFOL
04.2023 - 05.2024
Owner/Operator
Digital Magic Signs
10.2009 - 11.2022
Regional Sales Manager
Graphtec America
06.2006 - 08.2009
Bachelor of Arts - Political Science
University of California, Irvine
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