Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Wendy Morales

Cary,NC

Summary

Retail Store Leader with proven success driving sales, team performance, and guest experience in fast-paced environments. Achieved 25% sales comp above plan through strategic staffing, KPI-driven coaching, and visual execution. Experienced in team development, operations, and brand-aligned leadership.

Overview

6
6
years of professional experience

Work History

Store Leader

Altard State
Durham, NC
05.2025 - 01.2026
  • Led daily store operations while delivering a high-touch, brand-aligned guest experience
  • Recruited, trained, coached, and scheduled associates to meet sales and operational goals
  • Drove performance through KPI analysis (conversion, leverage, payroll, shrink)
  • Oversaw visual merchandising, seasonal floorsets, and promotional execution
  • Achieved 25% sales comp above plan through strategic staffing and KPI-driven coaching

MultiUnit Guest Engagement Assistant Store Leader

Altard State
Charlotte NC
03.2024 - 04.2025
  • Led sales floor execution to drive conversion, UPT, and guest loyalty
  • Coached associates on clienteling, personalized styling, and guest outreach
  • Analyzed sales and engagement metrics to adjust floor leadership in real time
  • Partnered with store leadership on training, feedback, and talent development

Multi Unit Guest Lead

Altard State
Charlotte Nc
04.2022 - 04.2024
  • Delivered exceptional customer service to drive brand loyalty and repeat business
  • Supported visual merchandising and promotional events
  • Built strong product knowledge to enhance guest interactions

Brand Sales Associate

Altard State
Charlotte Nc
08.2021 - 03.2022
  • Developed product knowledge to enhance customer interactions and drive brand loyalty.
  • Assisted in creating visually appealing displays to attract customers and promote merchandise effectively.
  • Provided exceptional customer service, ensuring a positive shopping experience and fostering repeat business.
  • Collaborated with team members to execute promotional events, increasing brand awareness and engagement.

Administrative Assistant Intern

Chef Lisa Brooks
Charlotte, NC
02.2020 - 01.2021
  • Coordinated scheduling for culinary events and client consultations to enhance operational efficiency.
  • Managed inventory of kitchen supplies, ensuring timely procurement and organization.
  • Supported event planning logistics, facilitating smooth execution of catering services.

Education

High School Diploma -

Independence High School
Charlotte

Skills

  • Store & Team Leadership
  • KPI & Sales Performance
  • Guest Experience & Clienteling
  • Visual Merchandising

Languages

English
Native or Bilingual
Spanish
Native or Bilingual

Timeline

Store Leader

Altard State
05.2025 - 01.2026

MultiUnit Guest Engagement Assistant Store Leader

Altard State
03.2024 - 04.2025

Multi Unit Guest Lead

Altard State
04.2022 - 04.2024

Brand Sales Associate

Altard State
08.2021 - 03.2022

Administrative Assistant Intern

Chef Lisa Brooks
02.2020 - 01.2021

High School Diploma -

Independence High School