Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
Generic

Wendy Sullivan

Winter Garden,Fl

Summary

Experienced healthcare executive skilled in strategic planning, service line development, physician network growth, and outpatient operations. Proficient in effective and precise communication with diverse stakeholders. Proven track record as a key decision maker in developing women's and children's programs and growth strategies.

Overview

28
28
years of professional experience
1
1
Certification

Work History

Executive Director, System Strategy and Operations Women's and Children's

AdventHealth
01.2017 - Current
  • Strategy development and long-term planning for designated product lines in collaboration with physicians, institute leaders, and business unit leaders
  • Develops all business plans and provides oversight to the proforma process; ensures all parties are informed, approvals are received, and implementation is successful
  • Identifies, manages, and cultivates new revenue and/or partnership strategies and relationships to secure new business opportunities
  • Directly responsible for ensuring all assigned product lines have aggressive growth strategies aimed at improving market share, profitability and/or long-term viability and that key stakeholders are engaged in the execution of those strategies
  • Directly interfaces with physicians and senior leadership for physician alignment assuring financial stability and market growth
  • Creates and tests alternate business models to allow for agility and responsiveness as market dynamics demand
  • Provides executive-level strategic planning development to the organization as it relates to key product lines
  • This includes key involvement in the annual planning cycle in addition to creating longer-range business plans
  • Manages and directs system health navigation and OB scheduling team providing ease of access for Women's and Children
  • Competitive landscape analysis and clinical network development planning
  • Financial feasibility analysis and capital planning
  • Quality program development throughout multistate region
  • Patient experience and ease of access management
  • Service line planning for local, state, and national specialty programs
  • Expertise in building clinical programs including infrastructure and asset planning
  • Hospital and outpatient office design and project management
  • Multi-disciplinary team building
  • Developed and deployed strategic plans to open a dedicated $7 Million Women's Health Pavilion with Urogynecology, OB Residency, High-Risk OB, Lab Services, and a refresh of our existing OB practice that has resulted in ease of access and patient satisfaction
  • New patient appointments doubled within the 1st quarter of opening
  • Spearheaded specialty program development for Women's services including Uro Gynecology, Advanced Gynecology, and expansion of Maternal Fetal Medicine to multiple locations throughout Central Florida
  • Provided leadership of recruitment efforts that resulted in a network expansion of 25 providers over 3 years
  • Led development of key relationships with community providers to change referral patterns from competitors

Director, Physician Relations

AdventHealth
01.2006 - 01.2017
  • Responsible for maintaining innovative thinking related to product development and placement
  • Ensured service offerings are relevant, enhance the consumer and provider experience, and differentiators in the market
  • Maintained deep and current knowledge of competitive activity and industry trends
  • Ensured strategies are in alignment with AdventHealth Central Florida Division One Plan
  • Oversaw physician relations including CME and Community Lectures
  • Marketed to referring physicians with all pediatric specialists
  • Worked with strategically identified physicians to facilitate introductions to physicians and/or hospital programs and services with a focus on building AdventHealth business
  • Successfully secured face-to-face meetings with physicians or key decision-makers in practices
  • Responds quickly to issues identified by physicians, skillful in communicating to the appropriate Administrator(s), helping with issue resolution, and responding back to the physician in a timely manner, creating an environment that enables reps to maximize their time effectively and efficiently
  • Increased business volume, manages scope of physician activities, coordinated efforts, facilitated communication, monitored timeframes, communications to administrator regarding recruitment, new physician start-up, medical staff, marketing, physician retention, and/or physician growth
  • Developed multiple pediatric specialty programs through business development
  • Participated in the development of patient satisfaction training for staff and physicians through Disney Institute
  • Involved in design process of building a 200-bed Children's hospital to become a quaternary hub for pediatric specialists and for AdventHealth for Women's hospital
  • Created key relationships with referring physicians to drive volume to new created programs
  • Developed OB Hospitalist program with physician dyad to provide coverage of 4 facilities with 10,000+ deliveries each year
  • Grew physician relations team for both women's and children's to serve across the state of Florida

Various Marketing and Administrative Positions

Florida Hospital, Orlando
01.1997 - 01.2006

Education

Master of Science - Health Services Administration

University of Central Florida
Orlando

Bachelor of Science - Health Science

Seminole State College
Altamonte Springs

Skills

  • Report compilation
  • Data Interpretation
  • Marketing
  • Operations Management
  • Board Engagement
  • Contract Management
  • Program Leadership
  • Outreach Programs
  • Business Administration
  • Team leadership, training, and development

Certification

  • American College of Healthcare Executives (ACHE)
  • FEMA Certification
  • Leadership Orlando, Class 104
  • Rollins College, Edyth Bush Institute for Philanthropy and Nonprofit Leadership
  • Physician Leadership Development /Harvard Business Corporate Learning Graduate
  • REACH Graduate
  • CHEE & Energy for Performance
  • Leadership Frameworks

References

References available upon request.

Timeline

Executive Director, System Strategy and Operations Women's and Children's

AdventHealth
01.2017 - Current

Director, Physician Relations

AdventHealth
01.2006 - 01.2017

Various Marketing and Administrative Positions

Florida Hospital, Orlando
01.1997 - 01.2006

Master of Science - Health Services Administration

University of Central Florida

Bachelor of Science - Health Science

Seminole State College

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