Wendy Van Den Boogerd
San Marcos,TX
Summary
Dynamic professional with a proven track record in small business operations and customer relations. As Owner of Weddings by Wendi, I achieved significant financial growth through strategic marketing and relationship building. Skilled in team leadership and sales management, I consistently exceeded targets while nurturing client engagement and enhancing brand visibility.
Overview
10
10
years of professional experience
Work History
Owner, Sole Proprietor
Weddings by Wendi
10.2019 - Current
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Advertised products and services online, social media and through traditional campaigns to target ideal consumers.
- Established foundational processes for business operations.
- Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Evaluated industry competition regularly to maintain a competitive advantage in the marketplace.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Built a solid reputation in the industry through consistent delivery of excellent workmanship and professionalism.
General Manager
Coastal Current News
09.2015 - 12.2018
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Managed budget implementations, employee evaluations, and contract details.
- Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
- Drove revenue growth by identifying and penetrating new market segments with tailored marketing strategies.
- Led team to exceed sales targets, implementing motivational incentives and comprehensive training programs.
- Interacted well with customers to build connections and nurture relationships.
Education
Bachelor of Arts - Pre Law
West Texas A&M University
Canyon, TX05-2011
Skills
- Customer relations
- Small business operations
- Relationship building
- Verbal and written communication
- Marketing
- Social media control
- Team leadership
- Attention to detail
- Client engagement optimization
- Sales management
- Product branding
Accomplishments
As the owner of Weddings by Wendi, I built my wedding and event planning business from the ground up, establishing it as a highly successful and reputable company. I developed all policies, procedures, and hiring practices while fostering strong relationships that led to valuable referrals and business growth.
Due to the current recession, my business is experiencing an all-time low, and I have decided to explore new employment opportunities. However, prior to this downturn, I successfully implemented strategies that significantly expanded our client base and enhanced our operations.
In addition to my work in the wedding industry, I have been actively involved in leadership roles, serving on the Board of Directors for local chambers and am currently assisitig a nonprofit organization in Dripping Springs. I have also successfully managed several local election campaigns and remain undefeated in those efforts.
Timeline
Owner, Sole Proprietor
Weddings by Wendi
10.2019 - Current
General Manager
Coastal Current News
09.2015 - 12.2018
Bachelor of Arts - Pre Law
West Texas A&M University
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