Wendy Van Den Boogerd
San Marcos,TX
Summary
Dynamic professional with a proven track record in small business operations and customer relations. As Owner of Weddings by Wendi, I achieved significant financial growth through strategic marketing and relationship building. Skilled in team leadership and sales management, I consistently exceeded targets while nurturing client engagement and enhancing brand visibility.
Overview
10
10
years of professional experience
Work History
Owner, Sole Proprietor
Weddings by Wendi
South Padre Island TX And Dripping Springs TX
10.2019 - Current
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Advertised products and services online, social media and through traditional campaigns to target ideal consumers.
- Established foundational processes for business operations.
- Achieved financial growth with strategic planning, cost control measures, and targeted marketing efforts.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Evaluated industry competition regularly to maintain a competitive advantage in the marketplace.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Built a solid reputation in the industry through consistent delivery of excellent workmanship and professionalism.
General Manager
Coastal Current News
South Padre Island, TX
09.2015 - 12.2018
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Managed budget implementations, employee evaluations, and contract details.
- Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
- Drove revenue growth by identifying and penetrating new market segments with tailored marketing strategies.
- Led team to exceed sales targets, implementing motivational incentives and comprehensive training programs.
- Interacted well with customers to build connections and nurture relationships.
Education
Bachelor of Arts - Pre Law
West Texas A&M University
Canyon, TX05-2011
Skills
- Customer relations
- Small business operations
- Relationship building
- Verbal and written communication
- Marketing
- Social media control
- Team leadership
- Attention to detail
- Client engagement optimization
- Sales management
- Product branding
Accomplishments
As the owner of Weddings by Wendi, I built my wedding and event planning business from the ground up, establishing it as a highly successful and reputable company. I developed all policies, procedures, and hiring practices while fostering strong relationships that led to valuable referrals and business growth.
Due to the current recession, my business is experiencing an all-time low, and I have decided to explore new employment opportunities. However, prior to this downturn, I successfully implemented strategies that significantly expanded our client base and enhanced our operations.
In addition to my work in the wedding industry, I have been actively involved in leadership roles, serving on the Board of Directors for local chambers and am currently assisitig a nonprofit organization in Dripping Springs. I have also successfully managed several local election campaigns and remain undefeated in those efforts.
Timeline
Owner, Sole Proprietor
Weddings by Wendi
10.2019 - Current
General Manager
Coastal Current News
09.2015 - 12.2018
Bachelor of Arts - Pre Law
West Texas A&M University