Wes Freeman
Fort Worth,TX
Summary
Results-driven professional with extensive experience in overseeing state-wide management, sales, and operations. Enhances operational efficiency and leads successful teams. Renowned for adaptability and commitment to achieving organizational goals through strategic planning and effective communication. Dynamic leader with a track record of driving growth and achieving outstanding results.
Overview
12
12
years of professional experience
Work History
State Manager, Texas and Oklahoma
Old Elk Distillery
11.2021 - Current
- Direct and manage all aspects of the Old Elk portfolio in Texas and Oklahoma, encompassing finance, sales, marketing, and operations.
- Cultivate and maintain strong relationships with Southern Glazer's Wine & Spirits (SGWS) distributor to drive sales across on-premise and off-premise channels.
- Collaborate with cross-functional teams to develop impactful promotional campaigns, enhancing brand awareness and driving customer engagement.
- Strategically implement territory management plans to optimize resource allocation and maximize coverage in high-potential regions, including Dallas-Fort Worth.
- Deliver engaging presentations at industry events, effectively showcasing company products and strengthening market presence.
Market Manager, TX Whiskey – North and West Texas
Pernod Ricard USA
12.2019 - 11.2021
- Led and directed SGWS management to drive TX Whiskey brand innovation, retail planning, volume targets, and execution of quarterly and annual programs.
- Achieved significant brand growth, increasing sales by 15% in North Texas and 9.4% in West Texas during FY20.
- Strategically integrated Pernod Ricard corporate objectives into retail execution plans, ensuring alignment on pricing, promotions, displays, and shelf optimization.
State Manager, Texas and Oklahoma
Firestone and Robertson Distilling Co.
01.2018 - 12.2019
- Managed sales operations for TX Whiskey across Texas and Oklahoma, overseeing SGWS distributor relationships and annual budget planning.
- Designed and implemented quarterly programs and incentive plans to drive annual volume and distribution growth.
- Directed and supported supplier sales teams across on-premise and off-premise channels in both states, ensuring operational alignment and fostering team success.
District Sales Manager, Universal Division
Southern Glazer’s Wine and Spirits
10.2017 - 10.2018
- Directed a sales team overseeing merchandising and sales efforts across liquor and grocery accounts within on and off premise accounts.
- Evaluated vendor relationships and identified new business opportunities to achieve territory sales goals.
- Supervised and coached sales representatives, ensuring optimal performance and professional growth
District Sales Manager, Hawk Division
Southern Glazer’s Wine and Spirits
10.2015 - 10.2017
- Directed a team specializing in off-premise liquor accounts, achieving sales and merchandising excellence.
- Developed and executed training programs to improve team skills, drive performance, and consistently meet sales targets.
- Evaluated sales data and implemented strategic initiatives to enhance team results and optimize revenue growth.
Sales Representative
E&J Gallo Winery
05.2013 - 10.2015
- Drove sales growth for Gallo Brands through strategic territory management, merchandising, and fostering strong client relationships.
- Achieved exceptional performance, maintaining a 7% monthly territory growth over 16 consecutive months.
- Ranked consistently in the top tier of the salesforce for exceeding sales targets and delivering outstanding execution.
Education
Master of Science - Business Administration
University of Mississippi
Oxford01.2011
Skills
- Management
- Performance improvement
- Strategic planning
- Sales leadership
- Relationship management
Timeline
State Manager, Texas and Oklahoma
Old Elk Distillery
11.2021 - Current
Market Manager, TX Whiskey – North and West Texas
Pernod Ricard USA
12.2019 - 11.2021
State Manager, Texas and Oklahoma
Firestone and Robertson Distilling Co.
01.2018 - 12.2019
District Sales Manager, Universal Division
Southern Glazer’s Wine and Spirits
10.2017 - 10.2018
District Sales Manager, Hawk Division
Southern Glazer’s Wine and Spirits
10.2015 - 10.2017
Sales Representative
E&J Gallo Winery
05.2013 - 10.2015
Master of Science - Business Administration
University of Mississippi
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