Wes Freeman
Fort Worth,TX
Summary
Results-driven professional with extensive experience in overseeing state-wide management, sales, and operations. Enhances operational efficiency and leads successful teams. Renowned for adaptability and commitment to achieving organizational goals through strategic planning and effective communication. Dynamic leader with a track record of driving growth and achieving outstanding results.
Overview
12
12
years of professional experience
Work History
State Manager, Texas and Oklahoma
Old Elk Distillery
Fort Collins, CO
11.2021 - Current
- Direct and manage all aspects of the Old Elk portfolio in Texas and Oklahoma, encompassing finance, sales, marketing, and operations.
- Cultivate and maintain strong relationships with Southern Glazer's Wine & Spirits (SGWS) distributor to drive sales across on-premise and off-premise channels.
- Collaborate with cross-functional teams to develop impactful promotional campaigns, enhancing brand awareness and driving customer engagement.
- Strategically implement territory management plans to optimize resource allocation and maximize coverage in high-potential regions, including Dallas-Fort Worth.
- Deliver engaging presentations at industry events, effectively showcasing company products and strengthening market presence.
Market Manager, TX Whiskey – North and West Texas
Pernod Ricard USA
Irving, TX
12.2019 - 11.2021
- Led and directed SGWS management to drive TX Whiskey brand innovation, retail planning, volume targets, and execution of quarterly and annual programs.
- Achieved significant brand growth, increasing sales by 15% in North Texas and 9.4% in West Texas during FY20.
- Strategically integrated Pernod Ricard corporate objectives into retail execution plans, ensuring alignment on pricing, promotions, displays, and shelf optimization.
State Manager, Texas and Oklahoma
Firestone and Robertson Distilling Co.
Fort Worth, TX
01.2018 - 12.2019
- Managed sales operations for TX Whiskey across Texas and Oklahoma, overseeing SGWS distributor relationships and annual budget planning.
- Designed and implemented quarterly programs and incentive plans to drive annual volume and distribution growth.
- Directed and supported supplier sales teams across on-premise and off-premise channels in both states, ensuring operational alignment and fostering team success.
District Sales Manager, Universal Division
Southern Glazer’s Wine and Spirits
Little Rock, AR
10.2017 - 10.2018
- Directed a sales team overseeing merchandising and sales efforts across liquor and grocery accounts within on and off premise accounts.
- Evaluated vendor relationships and identified new business opportunities to achieve territory sales goals.
- Supervised and coached sales representatives, ensuring optimal performance and professional growth
District Sales Manager, Hawk Division
Southern Glazer’s Wine and Spirits
10.2015 - 10.2017
- Directed a team specializing in off-premise liquor accounts, achieving sales and merchandising excellence.
- Developed and executed training programs to improve team skills, drive performance, and consistently meet sales targets.
- Evaluated sales data and implemented strategic initiatives to enhance team results and optimize revenue growth.
Sales Representative
E&J Gallo Winery
Hattiesburg, MS
05.2013 - 10.2015
- Drove sales growth for Gallo Brands through strategic territory management, merchandising, and fostering strong client relationships.
- Achieved exceptional performance, maintaining a 7% monthly territory growth over 16 consecutive months.
- Ranked consistently in the top tier of the salesforce for exceeding sales targets and delivering outstanding execution.
Education
Master of Science - Business Administration
University of Mississippi
Oxford01.2011
Skills
- Management
- Performance improvement
- Strategic planning
- Sales leadership
- Relationship management
Timeline
State Manager, Texas and Oklahoma
Old Elk Distillery
11.2021 - Current
Market Manager, TX Whiskey – North and West Texas
Pernod Ricard USA
12.2019 - 11.2021
State Manager, Texas and Oklahoma
Firestone and Robertson Distilling Co.
01.2018 - 12.2019
District Sales Manager, Universal Division
Southern Glazer’s Wine and Spirits
10.2017 - 10.2018
District Sales Manager, Hawk Division
Southern Glazer’s Wine and Spirits
10.2015 - 10.2017
Sales Representative
E&J Gallo Winery
05.2013 - 10.2015
Master of Science - Business Administration
University of Mississippi