William Larson
Regional Sales Representative
Auburn,WA
Summary
Dynamic Regional Sales Representative with a proven track record at Spax, excelling in customer acquisition and revenue generation. Skilled in sales strategy development and persuasive communication, I foster strong client relationships, driving brand loyalty and satisfaction. Successfully implemented marketing initiatives that significantly boosted customer engagement and sales performance.
Overview
29
29
years of professional experience
Work History
Regional Sales Representative
Spax
08.2001 - 11.2025
- Provided exceptional customer service by addressing inquiries and resolving any issues promptly.
- Implemented marketing strategies and techniques, increasing revenue, and customer satisfaction.
- Forged and nurtured impactful relationships with customers to cultivate loyalty.
- Conducted on-site product demonstrations to highlight features, answer customer questions, and redirect concerns toward positive aspects.
- Evaluated inventory and delivery needs and optimized strategies to meet customer demands.
- Performed cold-calling and follow-ups with leads to secure new revenue.
- Set up appointments with potential and current customers to promote new products and services.
- Boosted brand awareness, implemented promotional campaigns, and employed sales tactics as part of territory development.
- Maintained routine communication with clients to assess overall satisfaction, resolve complaints, and promote new offerings.
- Resolved order issues efficiently and enhanced customer satisfaction ratings.
- Demonstrated products and specific features at customer locations and special events.
Merchandising Specialist
Details
03.2000 - 08.2001
- Optimized store displays and appearance via strategic merchandising.
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Inspected merchandise for quality and arranged proper display location on floor.
- Updated pricing and signage to complete product displays and educate customers.
- Answered customer questions regarding store merchandise, department information, and pricing.
- Organized meetings for up to [Number] staff members to discuss upcoming promotions, key strategies, and tasks.
- Led merchandise selection, pricing, planning and marketing.
- Designed displays to deliver interactive, engaging, and memorable store experiences for shoppers.
- Increased efficiency in stocking shelves by developing an organized system for merchandise handling during peak business hours.
- Partnered with cross-functional teams to develop cohesive marketing campaigns that supported merchandise initiatives.
- Improved customer satisfaction by ensuring products were always available, well-presented, and accurately priced.
- Coordinated special events or promotions to drive foot traffic into the store, resulting in increased revenue generation.
- Assembled quarter and full-size point of purchase promotional displays.
- Led a team of associates responsible for executing merchandising projects within tight deadlines while maintaining high quality standards throughout the process.
- Maintained clean store by returning items to proper places.
Assistant Store Manager
Walgreens
08.1996 - 05.2000
- Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies.
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Responded to customer concerns, working with manager to significantly raise customer satisfaction ratings.
- Analyzed customer feedback and implemented strategies to improve customer experience.
- Resolved escalated customer issues effectively leading to improved customer satisfaction rates.
- Supervised and evaluated staff to help improve skills, achieve daily objectives, and attain advancement.
- Enhanced store appearance for increased sales by maintaining cleanliness and implementing strategic merchandise displays.
- Walked through store areas to identify and proactively resolve issues negatively impacting operations.
- Developed a loyal customer base through personalized interactions, increasing repeat business in-store visits.
- Assisted the Store Manager in analyzing sales data to identify trends and make informed decisions for improving overall store performance.
- Maintained positive customer relationships by responding quickly to customer service inquiries.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Provided support to store manager in budgeting processes, helping maintain financial stability for the business.
- Streamlined inventory management with regular audits, accurate ordering, and efficient stock organization.
- Collaborated with store manager to develop marketing initiatives that drove traffic and increased brand awareness.
- Created and maintained safe and secure work environments for employees.
- Mentored new employees on company policies, procedures, and best practices to ensure their success within the organization.
- Interviewed, hired, and trained staff associates and equipped to comply with company policies and procedures.
- Improved store operations by establishing clear communication channels between team members and implementing efficient scheduling practices.
- Fostered a positive work culture by promoting teamwork and recognizing individual achievements among staff members regularly.
- Delivered consistent sales growth by identifying opportunities for promotions and cross-selling products to customers.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Rotated merchandise and displays to feature new products and promotions.
- Conducted regular performance evaluations of team members while providing constructive feedback resulting in enhanced productivity levels.
- Implemented loss prevention tactics to deter thefts while maintaining a welcoming environment for all customers.
- Provided weekly work schedules to employees to accommodate business demands and vacation requests.
- Verified inventory counts remained within monthly tolerance levels and compiled financial data in compliance with budget.
- Developed and maintained strong relationships with vendors to facilitate timely product delivery.
- Processed payments for credit and debit cards and returned proper change for cash transactions.
- Increased employee retention, training staff in effective customer service techniques and product knowledge.
- Spearheaded staff recruitment efforts, interviewing candidates for open positions and selecting top talent to join the team.
- Interacted well with customers to build connections and nurture relationships.
Education
No Degree - Business Administration And Management
Polk Community College
Lakeland, FL 05.2001 -
Skills
Customer acquisition
Lead prospecting
Professional networking
Sales strategy development
Sales negotiation
Competitor analysis
Cold calling
Performance tracking
Partnership building
Channel management
Business development
Revenue generation
Territory management
Forecasting skills
Contract management
Account development
Prospecting
Needs analysis
Sales software proficiency
Business acumen
Needs assessment
Account penetration
Building Materials product expertise
[Type] product expertise
Strategic forecasting
Persuasive communication talents
Proficiency in CRM software
Promotional development
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Documented and resolved planogram issues which led to increased retail set efficiencies.
- Supervised team of 8 staff members.
- Achieved greater accountability by introducing a comprehensive sales scorecard for EOS tasks.
- Achieved improved sales tracking by introducing Mapline for to optimize sales priorities and build territories for other associates.
Timeline
Regional Sales Representative
Spax
08.2001 - 11.2025
No Degree - Business Administration And Management
Polk Community College
05.2001 -
Merchandising Specialist
Details
03.2000 - 08.2001
Assistant Store Manager
Walgreens
08.1996 - 05.2000