William Palmieri
Parrish
Summary
Sales leader with a proven track record of progressive growth and accomplishment. Proactive manager and strategic problem-solver consistently achieving challenging profit goals. Tenacious in pursuing new revenue streams and sales opportunities, from acquiring customers to expanding operations. Possesses the ability to anticipate, identify, and solve complex problems, guiding business direction effectively.
Overview
20
20
years of professional experience
Work History
Sales Consultant
Southern Glazers Wine and Spirits
09.2021 - Current
- Cultivated strong, trustworthy relationships with customers for lasting impact.
- Consistently ranked among the top 2 in the company, generating an average of $2.7 million in annual sales.
- Identified key growth opportunities for customer businesses.
- Created tailored growth plans for each account to enhance sales potential.
- Leveraged data insights to drive sales and expand customer operations.
- Strategically planned account visits with clear agendas and objectives.
- Documented visit outcomes and developed follow-up plans in Salesforce.
- Utilized consultative selling techniques to propose effective solutions.
- Resolved customer issues while identifying further support opportunities.
- Provided data-driven insights to aid customer business expansion.
- Enhanced product visibility through optimal placement and signage.
- Contributed to event marketing, sales and brand promotion.
Area Sales Manager & Sales Representative
Tri-Valley Beverage (Sheehan Families), INC
03.2005 - 08.2020
- Led and inspired a team of 16, managing over 180 accounts effectively.
- Achieved a remarkable 45% market share through strategic sales to distributors and retailers.
- Consistently ranked among the top 3 in the company, generating an average of $5 million in annual sales.
- Surpassed a 7% sales target by implementing innovative marketing and negotiation tactics.
- Designed and executed comprehensive training programs for the sales team, including personalized coaching.
- Established team-driven sales initiatives and conducted performance evaluations for each member.
- Provided tailored coaching and assessments based on individual needs and organizational shifts.
- Boosted revenue by 10% through strategic up-selling and cross-selling of products and services.
- Fostered customer loyalty and increased profits through effective communication strategies.
- Supported marketing efforts by delivering product advertisements and promotional materials.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Fostered a positive work environment within the sales team by encouraging open communication, teamwork, and mutual support among team members.
- Leveraged IDIG, Nielsen marketing data, and IRI insights to identify optimal strategies for advancing the brand across national and regional markets.
- Organized and led distributor team meetings to educate Sales Representatives on brand standards, enhancing overall sales effectiveness.
- Engaged in proactive communication with sales management, suppliers, and retailers to strengthen partnerships and drive sales growth.
Education
Bachelor's of Business Administration - public management, financing
State University of New York, Polytechnic Institute
Utica, NY01.2004
Skills
- Sales & Budget Management
- Account Management
- Team Building & Management
- Pricing Strategies
- Excellent Communication
- Key Account Development
- Team Leadership
- Market & Competitive Analysis
- Staff Development & Training
- Problem Solving
- Employee Mentoring
- Business Development
- Negotiation
- Territory Management
- Stand out from the rest
- Time management
- Customer relationship management
- CRM proficiency
- Objection handling
- Strategic planning
- Sales strategies
- Sales analysis
- Territory expansion
- Exceeds sales goals
- Customer relationship building
- Upselling and cross selling
- Sales development
- Sales closing
- Customer needs assessment
- Staff training
- Territory growth
- Account management
- Product promotions
- Systems and software expertise
- Customer retention abilities
Accomplishments
- Grew territory from $2.2 Million to $2.7 Million.
- Ranked # 1 in tampa region for 2024.
- Managed team of 16 staff members.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Resolved product issue through consumer testing.
- Exceeded monthly quota 12 times a year.
- Promoted to Area Sales Manager after 3 successful years in the sales department.
Timeline
Sales Consultant
Southern Glazers Wine and Spirits
09.2021 - Current
Area Sales Manager & Sales Representative
Tri-Valley Beverage (Sheehan Families), INC
03.2005 - 08.2020
Bachelor's of Business Administration - public management, financing
State University of New York, Polytechnic Institute
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