Willow Aquino
Clarksburg,MD
Summary
Dedicated sales leader skilled in team management and development, adept at optimizing store operations to enhance productivity and drive profitability. Proven track record of surpassing sales targets and cultivating lasting client relationships. Committed to delivering exceptional customer experiences through attentive care and service excellence.
Overview
8
8
years of professional experience
Work History
General Manager
Marc Jacobs
10.2023 - Current
- Promoted to General Manager of the Tyson’s Galleria retail boutique preceding the store’s grand opening in November 2023
- Provided continued direct support to the Clarksburg location as a dual-store leader, overseeing both businesses through Spring 2024
- Successfully recruited and trained a cohesive team for store launch, ensuring smooth operations from training to successful grand opening
- Hosted one of the company’s most successful Gifting Events in December 2023, generating $8.8K in revenue during the event
- Led store team to exceed its December target by 12%, one month following grand opening
- Partnered with corporate marketing to host engaging store events, boosting sales revenue and expanding repeat customer base
- Drove new store team to consistently exceed the company's CRM goal of 90% on a weekly basis
- Teamed with mall marketing to enhance brand visibility, expanding client reach and community engagement
- Implemented client outreach methods that increased repeat business, expanded our client base, and boosted store conversion rates.
General Manager
Marc Jacobs
03.2021 - 04.2024
- Store consistently maintained a 90%+ CRM rate
- Introduced clienteling strategies to enhance local customer relationships and drive increased revenue
- Managed VIP client relationships, aligned with brand standards, and optimized store profitability through evolving policies to foster repeat guest engagement
- Emphasized internal promotion within the team through coaching and development, promoting more than several team members during tenure as General Manager
- Demonstrated strong staff retention and commitment, with several direct reports remaining with the brand for over 3 years.
- Mentored top seller to achieve $1 million in sales in 2022
- Led onboarding and training for new store managers across 6 Outlet locations (Twin Cities, Toronto, Cincinnati, Chicago, New Jersey, and Clarksburg)
- Achieved outstanding Physical Inventory results in March 2022, reducing shrink cost % to -0.20% (company goal was -0.25%)
- Appointed operational partner to five target stores post-PI, driving operational efficiencies and best practices
- Participated in the Cegid Change Agent program preceding the company-wide launch in August 2023
- Oversaw and tested the pilot program, provided feedback on weekly calls, and completed training at corporate offices in NYC
- Trained multiple stores (including Flagship location) on the POS system post-launch
Assistant General Manager
Theory
12.2018 - 03.2021
- Promoted from Operations Manager to Assistant Store Manager, ensuring operational compliance across multiple stores.
- Developed and coached a high-performing store team to surpass sales goals through personalized coaching.
- Created tailored documents to enhance team compliance and optimize business performance.
- Maintained expertise in clienteling and CRM, achieving a 40% repeat customer rate and leading in client capture within the outlet division.
- Organized monthly client events to broaden customer base and enhance customer loyalty.
- Proficient in recruiting and onboarding, specializing in new hire training and integration.
Operations Manager
Theory
11.2016 - 12.2018
- Managed store security and policy enforcement in collaboration with the General Manager, ensuring thorough training on LP and policy compliance.
- Conducted routine audits to maintain store media and team compliance with company standards.
- Led inventory management, overseeing physical inventory preparation and implementing strategies to control shrinkage through analysis and action planning.
Education
Associates Degree in Business Management -
Harford Community College
Bel Air, MD01.2016
Timeline
General Manager
Marc Jacobs
10.2023 - Current
General Manager
Marc Jacobs
03.2021 - 04.2024
Assistant General Manager
Theory
12.2018 - 03.2021
Operations Manager
Theory
11.2016 - 12.2018
Associates Degree in Business Management -
Harford Community College
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