Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Winnie Fannon

Kaneohe

Summary

Dynamic leader and innovative content creator with a proven track record in sales and marketing in various industries. This achieved by enhancing customer experiences through personal experiences and knowledge, as well as excellent communication. Specialized in digital marketing strategies, achieving a 30%-40% increase in organic traffic. Expert in SEO best practices and adept at fostering meaningful collaborations. Passionate about holistic wellness and continuous professional development.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Recreation Assistant (ITT)

Marine Corps Community Services Hawaii
01.2024 - Current


Experience:

· Helped customers to come up with a diverse schedule of local recreational activities based on individual interests and local Hawaii attractions, including guided tours, water sports, cultural demonstrations, and themed events

· Engaged actively with customers to promote available activities, tours, answer questions, and provide personalized recommendations to enhance their overall experience

· Resolved customers’ concerns promptly, addressed feedback, and maintained a positive and friendly demeanor throughout face-to-face interactions.


Knowledge & Skills:

· Local Knowledge: Possessed strong knowledge of local attractions and a passion for the Hawaiian culture and environment.

· Excellent Communication Skills: Inherent ability to clearly explain activities, safety procedures, and local information to guests from diverse backgrounds.

· Outdoor Enthusiasm: Having the passion for the outdoors and comfort with various water sports and outdoor activities.

· Customer Service Focus: Possessed strong interpersonal skills to interact with guests in a positive and helpful manner.

Mental Wellness Brand Partner

Amare Global
12.2022 - 12.2023


Experience & Achievements:

  • Well versed in technical story telling & teaching of Gut Microbiome Mental Wellness topics
  • Achieved 30% - 40% growth in followers, likes, and engagements in 3 months via organic posting. Leveraging a comprehensive content creation strategy and meticulous content scheduling and planning.
  • Proficient in establishing brand awareness & authenticity on platforms such as Instagram, Facebook, Tik Tok and Linkedin.


Knowledge & Skills:

  • Currently pursuing a Certified Mental Wellness Coaching certification guided by Dr. Shawn Talbott, focusing on human biochemistry, vigor, stress resilience, and mental fitness.
  • Technical proficiency with health-related tools and software such as Mindbody, Mindvalley, Headspace, Calm, Yogabody, etc.
  • Continuous professional development in Mental Wellness & Personal Development trends


Collaboration:

  • Establish partnerships with key influencers in the wellness space by co-creating events, talks, workshops.
  • Build a strong community locally with other wellness practitioners and military spouses with community-driven health and wellness initiatives in mind.

Owner & Marketing Content Creator

Wolfpack Consulting
05.2019 - 12.2023


Drove brand visibility, awareness, and trust for Clients in the real estate industry through effective digital strategies across multiple social media platforms.

Experience & Achievements:

  • Developed and managed a diverse range of content, including images, videos, and written material, across Facebook, Instagram, Tik Tok, LinkedIn, and the company blog/website.
  • Executed successful paid campaigns and organic content strategy targeting potential clients, ensuring optimal budget allocation and performance analysis.
  • Spearheaded SEO initiatives for the company blog and website, achieving increase in organic traffic by 30%-40% within a year.


Knowledge & Skills:

  • Conducted comprehensive keyword research, identifying and integrating high-ranking phrases into the company's online profiles and content.
  • Maintained Clients’ brand voice and identity across platforms while addressing and mitigating any negative feedback to uphold a sterling brand reputation.
  • Managed the realtor's social media profiles, ensuring regular and engaging content updates.
  • Handled basic content editing tasks, tailoring materials for short-form platforms like Reels and Tik Tok.
  • Stayed abreast of evolving social media trends, implementing best practices to maintain content relevance and engagement.


Collaboration:

  • Built a robust online community, consistently engaging with followers and promptly addressing inquiries, resulting in growth in the follower base.
  • Collaborated with influencers and brands, orchestrating mutually beneficial partnerships and campaigns.
  • Co-created with other partners (financial planners, estate planners, will writers, etc.) in creation of content for social media and to integrate SEO practices and keyword optimization.

Social Selling Leader & Brand Partner

Young Living Essential Oils
12.2012 - 12.2022


Experience & Achievements:

· Scientific Insights: Deep knowledge in alternative modalities, health and wellness

· Essential Oils Business Growth: Specialized in therapeutic healing properties of essential oils - Implemented strategic sales and marketing plans; championed brand expansion & awareness.

· Online Presence: Optimized digital marketing, notably on platforms like Instagram and Facebook, boosting sales, creating brand culture, fostering education and engagement.

· Team Leadership: Built and led a dynamic team of 6,000+ social sellers, achieving significant growth in Southeast Asia.


Knowledge & Skills:

· Comprehensive health and wellness understanding: Obtained multiple certifications in nutrition, fitness, and holistic health practices.

· Regularly attended industry seminars and workshops to stay abreast of the latest research and trends.

· Essential Oils Expertise: Regularly conducted workshops; educated on the benefits and safe usage of essential oils.

· Technical proficiency with health-related tools and software: Proficient in using health tracking software (Zytoscan and iTovi), ensuring clients have access to accurate and up-to-date information.

· Continuous professional development in wellness trends: Engaged in ongoing courses and certifications, solidifying expertise and ensuring the brand remains at the forefront of the industry.


Collaboration:

· Customer Engagement: Prioritized lasting relationships with customers and team members, leading to high retention rates.

· Partnerships: Collaborated with industry professionals and community leaders to promote holistic wellness.

Lecturer

Republic Polytechnic School of Applied Sciences
04.2011 - 04.2018


· Delivered lectures on foundational science subjects such as Physics, Chemistry, and Biology, alongside specialized courses in pharmaceutical compounding and pharmaceutics.

· Facilitated Nutrition & Food Science modules adult learners pursuing a part-time diploma curriculum.

Research Associate II

Medimmune Inc.
10.2008 - 11.2010


· Developed high-concentration liquid formulations of protein therapeutics, supporting Toxicology and Phase I-III studies.

· Performed particle analysis using specialized instruments, and trained peers in these techniques.

· Utilized in-depth and technical analytical methods for formulation development. Top of Form

Education

Master of Science - Master of Biotechnology

San Jose State University
San Jose, CA
05-2008

Bachelor of Science - Materials Engineering

San Jose State University
San Jose, CA
12-2003

Skills

  • Hootsuite
  • Metricool
  • Canva
  • Trello
  • Google Workspace
  • Facebook Insight
  • LinkedIn Analytics
  • Google Analytics
  • Descript
  • ChatGPT4
  • Jasperai
  • Midjourney
  • Dall-E2
  • Veedio
  • Otterai
  • Getmunch
  • Slack
  • Zoom
  • Notion
  • SEMrush
  • Insightly
  • Mailchimp
  • Flodesk
  • Squarespace
  • Kajabi
  • Attractwell
  • Convertkit
  • Clickfunnels
  • Wordpress
  • 1Password
  • Writing & SEO Tools:

  • Familiarity with SEO best practices and keyword research: Ability to create content that ranks well on search engines while still being engaging and appealing for readers

Certification

  • Certified Mental Wellness Coach | Marietta College| In-progress


  • Certified Breath Coach | YogaBody Teachers College | Jan 2023


  • Yoga Business Mastery | YogaBody Teachers College | Jan 2023


  • Science of Stretching Coach | YogaBody Teachers College | Nov 2022


  • Digital & Leadership Skills to Excel in the Future of Retail & Business Singapore Institute of Retail Studies | Dec 2021


  • Neuro-Linguistic Programming (NLP) Master Practitioner | NLP Top Coach | Sept 2021


  • Neuro-Linguistic Programming (NLP) Practitioner | NLP Top Coach | Aug 2020

Languages

Chinese (Mandarin)
Native or Bilingual

Timeline

Recreation Assistant (ITT)

Marine Corps Community Services Hawaii
01.2024 - Current

Mental Wellness Brand Partner

Amare Global
12.2022 - 12.2023

Owner & Marketing Content Creator

Wolfpack Consulting
05.2019 - 12.2023

Social Selling Leader & Brand Partner

Young Living Essential Oils
12.2012 - 12.2022

Lecturer

Republic Polytechnic School of Applied Sciences
04.2011 - 04.2018

Research Associate II

Medimmune Inc.
10.2008 - 11.2010

Master of Science - Master of Biotechnology

San Jose State University

Bachelor of Science - Materials Engineering

San Jose State University
Winnie Fannon