Summary
Overview
Work History
Education
Skills
Websites
References
Languages
Timeline
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Ali Florian

Ali Florian

New York,New York

Summary

Results-driven Sales Manager with proven success in leading sales teams to achieve targets and expand market reach. Skilled in developing effective sales strategies, fostering client relationships, and identifying new business opportunities. Demonstrated ability to improve team performance through coaching and motivational techniques. Consistently enhanced revenue growth by implementing innovative sales tactics and optimizing operational processes.

Overview

13
13
years of professional experience

Work History

Catering Sales Manager

Manjar Catering Partners
01.2017 - Current
  • Facilitate the planning and execution of Event Sales, for 3 Hotel Outlets
  • The Sunken Lounge, The Connie and The Pool Bar generating a 230% sales increase

Event Sales Manager

TWA Hotel
01.2019 - 01.2020
  • Provide on-site direction of events and catering logistics to managers via BEO's and other processes
  • Coordinate w departments and team members responsible for event execution
  • Implement new sales initiatives, leading to sales increase
  • Manage event specific timelines
  • Communicate with all applicable parties
  • Oversee event logistics

Key Account Manager

Strategic Group
01.2013 - 12.2013
  • Managed and establish relationships with key influencers and decision makers in order to increase brand awareness and loyalty
  • Managed and planned activities to ensure KPI success
  • Grew New York market by 250% while educating Key Influencers
  • Oversaw Budgets to successfully deliver Strong ROI's
  • Planned activities to align with Corporate Marketing Objectives

Field Marketing Manager

Strategic Group
04.2012 - 01.2013
  • Managed and establish relationships decision makers in order to increase brand awareness and loyalty
  • Along with client brand education, engagement w key influencers
  • Managed and planned Account Events to ensure KPI program goals
  • Introduced brand to 6 top NY accounts with long term placement success

Education

A.A - Communications and Marketing

Westchester Community College

Skills

  • Event planning
  • Sales strategies
  • Budget management
  • Client relationship management
  • Proposal writing
  • Catering logistics

References

Sean Creighton, Senior Director, Colgate Account at UWG, 06/05/14, Client

Simply put, Ali Florian is the shiznit. I've hired Ali as a freelance Event Producer on several occasions. She mainly helped execute experiential programs for my client Grey Goose . Ali' s work ethic is stellar. Her industry connections are deep . Her knowledge of popular culture and social media trends are valuable. And she's never let me down. I truly recommend placing a call to Ali Florian if you're in need of marketing help in NYC.

Diana Frustaci, Contributor, Writer, Content Strategist at Huffington Post, 04/15/08, Worked together at Track Entertainment

Ali is very hard-working and dedicated. She cares a great deal for her clients and was able to satisfy their needs with great care and attention.

Claribel Almonte, Associate Director, Hennessy, 06/12/14, Managed Ali directly

I have had the pleasure to work with Ali on several projects beginning with our time at Kinetix Experiential Marketing Agency, working on the Heineken Premium Light Latin Grammys in 2008. Since then we have worked together through 2012. Ali is a creative, strategic and outside of the box thinker. Her ability to understand a client's needs/vision and conceptualize strategies for what they need is above par. I am extremely impressed with her social media acumen, ability to create unique and enticing content and connect to appropriate audiences. She is creatively in tune with pop culture and all the lifestyle elements that allow us to push brands in today's society. Last but not least, Ali's spirit is enigmatic. She is a happy, responsible, respectful and warm person. She is able to translate those qualities into g o o d b u s i n e s s relationship building, follow through and execution. I recommend Ms. Ali Florian without reservation.

Languages

  • English, Native
  • Spanish, Native
  • Italian, Working

Timeline

Event Sales Manager

TWA Hotel
01.2019 - 01.2020

Catering Sales Manager

Manjar Catering Partners
01.2017 - Current

Key Account Manager

Strategic Group
01.2013 - 12.2013

Field Marketing Manager

Strategic Group
04.2012 - 01.2013

A.A - Communications and Marketing

Westchester Community College
Ali Florian