Yesenia Diaz
Darien,Illinois
Summary
Extensive experience in sales marketing and operations with a strong emphasis on revenue growth through tailored sales initiatives and strategic alliances. Expertise in improving operational efficiency and partner success by implementing actionable strategies that deliver quantifiable results. Consistent history of driving performance in dynamic markets.
Overview
1
1
Language
16
16
years of professional experience
Work History
Director of Partnerships
Motorola Solutions
Chicago, IL
04.2026 - Current
- Led strategic partnerships with dealers, integrators, and resellers to scale remote video monitoring solutions and enhance revenue growth.
- Developed and executed tailored quoting, pricing, and go-to-market strategies for each partner's business model.
- Enabled partners in sales processes and solution positioning, accelerating pipeline development and customer acquisition.
- Integrated remote video monitoring services with strategic partners, establishing recurring revenue streams.
Sr. Manager, Go-to-Market & Enablement
Motorola Solutions
Chicago, IL
03.2023 - 04.2026
- Led global sales enablement strategy across product launches, sales processes, technology adoption, and competitive strategy, supporting enterprise solutions generating $600M+ in global revenue. Built scalable enablement programs for internal sellers and channel partners while leading a team focused on onboarding, training, certification, and sales execution.
- Partnered with sales leadership and cross-functional stakeholders to design and execute scalable sales enablement programs for new product launches, product integrations, sales processes, AI/ML tool adoption, and competitive strategy, enhancing overall sales readiness.
- Owned global onboarding, training, certification, and incentive programs for internal sellers and channel partners, driving technical fluency and sales effectiveness across a $600M+ software enterprise portfolio.
- Led team of Enablement Managers in developing sales tools and coaching programs that strengthened product expertise and sales execution, contributing to higher sales effectiveness.
- Optimized sales asset ecosystem by aligning collateral, sales plays, battlecards, and scripts to buyer journey, establishing KPIs to measure enablement impact on sales performance.
Lead, Channel Marketing & Enablement
Motorola Solutions
Chicago, IL
04.2021 - 03.2023
- Drove channel sales growth and ecosystem expansion by developing and executing partner enablement and marketing strategies, leading programs and events that enhanced sales execution and partner engagement.
- Partnered with sales leadership and cross-functional stakeholders to design and execute scalable sales enablement programs for new product launches, product integrations, and AI/ML tool adoption, supporting competitive strategy.
- Owned global onboarding, training, and certification programs for internal sellers and channel partners, enhancing technical fluency and sales effectiveness across a $600M+ software portfolio.
- Led a team of Enablement Managers in developing sales tools, coaching programs, and resources that strengthened product expertise, improved sales execution, and increased process efficiency.
Manager, Marketing & Enablement
Franklin Energy
Chicago, IL
08.2019 - 04.2021
- Partnered with ComEd, Edison, Nicor Gas, and Exelon stakeholders to develop sales enablement and demand-generation programs targeting commercial and public sector customers.
- Collaborated with major utility and enterprise stakeholders to enhance commercial and public sector sales programs through targeted enablement, marketing, and demand-generation strategies.
- Planned and executed regional and national sales training and marketing programs, including digital and print collateral, sales scripts, webinars, and targeted sales plays.
- Provided executive-level insights and recommendations by analyzing sales campaigns, training effectiveness, and field performance to identify gaps and share best practices for improved program alignment.
Manager, Marketing Financial Services
Sears Holdings
Hoffman Estates, IL
08.2017 - 08.2019
- Developed and executed integrated marketing strategies for retail credit card programs, aligning acquisition and retention campaigns with business objectives and driving sales growth.
- Led integrated campaigns across digital, email, web, point-of-sale, print, in-store, SEO, and social channels, enhancing customer acquisition and retention efforts.
- Managed regional and national credit card promotions, offering performance recommendations to sales leadership for optimizing campaign effectiveness.
Sr. Account Executive
KERN (Omnicom Group)
Woodland Hills, CA
03.2016 - 08.2017
- Managed client accounts and new business opportunities, developing strategic pitch decks and integrated campaigns that aligned with client goals across digital, email, and print channels.
- Led strategic client accounts and new business initiatives, overseeing integrated digital, email, and print marketing programs while developing proposals and pitch strategies to support agency growth.
- Directed acquisition, lead-nurture, and retention programs across email, paid search, direct mail, and print, effectively translating client objectives into actionable marketing strategies.
- Led and coached account executives, coordinating with creative, finance, analytics, and production teams to deliver high-quality campaigns that strengthened client relationships.
Global Account Executive
Pitch Agency
Los Angeles, CA
06.2013 - 03.2016
- Managed global client relationships and strategic marketing initiatives for P&G and leading QSR brands, partnering with stakeholders to enhance retention and account growth. Led integrated campaigns across multiple markets and channels, coordinating execution across North America, EMEA, LATAM, and APAC to support business objectives.
- Managed global client relationships and ensured seamless communication across teams.
- Developed tailored marketing strategies to meet diverse client needs and objectives.
- Collaborated with creative teams to deliver high-quality campaign materials on time.
Marketing Coordinator
IUOE 399
Chicago, IL
02.2011 - 06.2013
- Developed enablement resources and coordinated partner-facing programs, events, and communications to support sales and marketing initiatives. Executed webinars, trade shows, collateral, press releases, catalogs, and web content to enhance sales support and increase market visibility.
- Executed targeted marketing campaigns to raise awareness of union initiatives. to enhance awareness of union initiatives.
- Developed content for newsletters and social media platforms.
- Managed event logistics for union outreach programs and member engagement activities.
Education
Bachelor of Arts - Public Relations & Advertising
DePaul University
Chicago, IL06-2013
Skills
- Business Development
- Sales Enablement Tools
- Client Management
- Collaborative leadership
- Team leadership
- Cross-Functional Collaboration
- Process Optimization
- Financial analysis
- Analytics & Reporting
- Google Analytics
- SQL
- Power BI
- Tableau
- Salesforce
- Salesforce Marketing Cloud
- HubSpot
- Marketing automation
- Market Research Tools
- Microsoft Office Suite
- Google Suite
- CRM & Office Workspace
- Jira
- Impactful Communicator
- Sales Enablement Tools
Languages
Spanish
Native/ Bilingual
Timeline
Director of Partnerships
Motorola Solutions
04.2026 - Current
Sr. Manager, Go-to-Market & Enablement
Motorola Solutions
03.2023 - 04.2026
Lead, Channel Marketing & Enablement
Motorola Solutions
04.2021 - 03.2023
Manager, Marketing & Enablement
Franklin Energy
08.2019 - 04.2021
Manager, Marketing Financial Services
Sears Holdings
08.2017 - 08.2019
Sr. Account Executive
KERN (Omnicom Group)
03.2016 - 08.2017
Global Account Executive
Pitch Agency
06.2013 - 03.2016
Marketing Coordinator
IUOE 399
02.2011 - 06.2013
Bachelor of Arts - Public Relations & Advertising
DePaul University