Yolanda Bumpers
Hatfield,PA
Summary
Sales Manager driven to increase sales in existing and potential accounts. Accomplished in sales and management with over Twenty years experience in Sales Training, Product Education, Targeted Marketing, Channel Distribution, Promotions, Budgeting and Forecasting.
Overview
34
34
years of professional experience
Work History
National Account Executive
Tractor Beverage Company
Denver, CO
03.2022 - Current
- Managed national and regional chain accounts generating over $12 MM in annual revenue across the foodservice channel.
- Led product rollouts, LTO programs, and sampling initiatives across multi-unit restaurant systems.
- Collaborated with cross-functional teams to align product offerings with client needs.
- Coordinated with national distributors including Sysco, US Foods, and PFG to expand distribution and improve supply chain execution.
- Developed strategic account plans to enhance customer engagement and retention.
Director of Sales, Northeast
Brandenburger Food And Beverage Group
Hatfield, PA
04.2020 - 03.2022
- Conducted consultations to clients new to foodservice, to evaluate products, target markets and marketing strategies for launching new brands in the foodservice industry. Specializing in Better-For-You products. Brands include Soom Foods, Morinu Tofu, BLK Water, Alchemy, Zola and Barelife. Annual Volume - $15.5MM; Territory Growth - $2MM
- Initiated contact with potential and current customers to generate quality leads and sales opportunities. Customers include but are not limited to Slutty Vegan, Red Robin, Chopt, Playa Bowls, and Dig Inn.
- Developed and Executed short and long term goals to increase sales within Foodservice Segments that include Distribution, Local and Regional chains, Healthcare, K-12, and Colleges and Universities.
- Established and maintained customer relationships with internal and external customers at all levels of the clients' organization.
- Managed monthly client meetings to review sales, discuss current industry trends, reanalyze customer needs, product effectiveness and sales tactics.
Regional Sales Manager - Northeast
Elohi Strategic Advisors
Hatfield, PA
02.2019 - 03.2020
- Identified and pursued new business leads to expand customer base and increase sales within the Northeast territory. Brands included, Fora Butter, Purely Elizabeth, Zola, Light Life, Worthington, True Made, Alchemy and Lakanto. Annual Volume - $33MM; Territory Growth - $3MM
- Work with a diverse portfolio of customers to include Distributors, Mid to large scale Operators, Healthcare accounts, and Colleges and Universities. Including but not limited to Primos Hoagies, Valrhona Chocolate, La Colombe coffee, Choc o Pain, Slutty Vegan, and Wawa.
- Created sales and marketing strategies to drive growth by researching customer needs, market trends and competitive activities.
- Partnered with Distributor sales teams to increase sales and strengthen business and customer relationships.
Regional Sales Manager
Elohi Strategic Advisors - Impossible Foods
Hatfield, PA
12.2017 - 09.2018
- Developed and Managed Distributor relationships within a multi- state region that include NY, NJ, PA, DE, MD, VA, NC, and SC.
- Successfully Executed the National rollout of a plant-based product within the Northeast and Mid-Atlantic market.
- Increased the territory volume from $200,000 to $2 million during 9 month rollout into foodservice.
- Managed and trained regional brokers, distributor reps, and operator account networks.
- Analyzed monthly volume goals, and created strategic plans to achieve volume targets for the sales and broker teams.
- Created, negotiated and customized marketing plans for broadline distributors.
- Developed relationships with customers to promote long term growth. Customers include but not limited to Mission BBQ, Penn State, Slutty Vegan, Harvest Grill, Honey Grow, Red Robin, and PJ Whelihan's.
Key Account Manager
Kraft Foods
Parsippany, NJ
07.2011 - 08.2015
- Managed a portfolio of multiple distributor accounts totaling $4 million in annual sales.
- Oversaw sales forecasting, goal setting and performance reporting for all assigned accounts.
- Increased sales volume by 12% in assigned territory in 2014.
- Instrumental in leading the New York Sales Region to achieving the Region of the year Award in 2011, 2012, and 2014 by identifying and closing key sales opportunities.
- Created and Implemented marketing programs for each Distributor, managing over $500,000 in Trade Funds for the total Territory.
Customer Sales Representative
Kraft Foods
East Hanover, NJ
07.2008 - 07.2011
- Managed over $20 million in annual sales revenue for the largest Foodservice Distributor in the Market area.
- Responsible for training over 150 Distributor Reps, District Managers, and National Account Managers
- Created benefit-oriented sales presentations and Implemented Marketing and Merchandising programs to the sales field.
- Cold-called prospective customers and executed sales initiatives for non-commercial customer segments including, K-12, Business and Industry and Healthcare accounts.
Account Manager
Kraft Foods
Northfield, IL
07.2005 - 07.2008
- Managed a Territory of Foodservice Broadline Distributors and Meat Distributors within the Chicago Market Area. Total Territory volume - 7 Million
- Increased Territory sales by 6 % vs PY
- Devised Marketing programs to obtain volume targets.
- Trained Distributor Reps on Kraft products
- Successfully managed accounts by accurately budgeting the Trade funding and forecasting Quarterly sales.
- Recipient of the "Sales Representative of the Year Award".
Sales Representatives
Kraft Foods
Stephens City, VA
07.2003 - 07.2005
- Managed sales territory supporting Multiple Distributors in Northern VA.
- Provided solutions and gained commitments from customers by using fact based and consultative selling skills.
- Implemented customer business plans, participated in trade shows, and sales meetings to drive volume at distributor.
- Achieved assigned territory sales objective for each quarter.
Region Distributor Associate
Kraft Foods
Champaign, IL
06.2000 - 07.2003
- Managed $4 Million budget for Central Illinois Distributors.
- Conducted training seminars and Sales meetings to drive sales at each distributor.
- Created and Managed bid/contract pricing at large volume accounts.
- Created promotions to increase sales volume through Colleges and Universities in the area.
Order Mangement - Vendor Managed Inventory
Kraft Foods
05.1997 - 05.2000
- Responsible for the total execution of the order management process for the Publix account with sales revenue of over $100 million.
- Managed Retail customer accounts from order process through payment with a focus on cost containment, effective handling of customer sales inquiries, as well as efficient execution of services and volume building programs in order to build and maximize business.
- Identify and pursue avenues to improve volume and share. Analyze/research customer issues, identify and implement process improvements.
- Served as Kraft Foods new items point person for the Florida Sales Region.
Sales Representative
Kraft Foods
Irving, TX
02.1992 - 04.1997
- Managed the pricing, shelving, distribution, and merchandising of Kraft products at the retail store level for several retail accounts including Winn Dixie, Kroger, Minyard's & Albertsons.
- Developed in-store advertising and merchandising promotions to maximize retail consumption.
- Maintained monthly competitive pricing reports for each retail account to identify pricing discrepancies.
- Assisted Account Managers with shelf schematics and headquarters calls.
- Developed and conducted training modules to improve production by Field Sales Representatives.
Education
Bachelor of Arts - Business Admin w/ Finance and Management Concentration
Clark Atlanta University
Atlanta, GASkills
- Territory sales management
- B2B sales
- Sales forecasting
- Strong Analytical
- Creativity
- Leadership
- Technical Savvy
- Strong Client Relationships
- Quick-Learner
- Consultative Selling
Training
- Customer Oriented Sales
- Negotiation Development
- Accomplished Facilitators Workshop
- Handling Difficult Customers
- Vendor Managed Inventory
- CRM
Timeline
National Account Executive
Tractor Beverage Company
03.2022 - Current
Director of Sales, Northeast
Brandenburger Food And Beverage Group
04.2020 - 03.2022
Regional Sales Manager - Northeast
Elohi Strategic Advisors
02.2019 - 03.2020
Regional Sales Manager
Elohi Strategic Advisors - Impossible Foods
12.2017 - 09.2018
Key Account Manager
Kraft Foods
07.2011 - 08.2015
Customer Sales Representative
Kraft Foods
07.2008 - 07.2011
Account Manager
Kraft Foods
07.2005 - 07.2008
Sales Representatives
Kraft Foods
07.2003 - 07.2005
Region Distributor Associate
Kraft Foods
06.2000 - 07.2003
Order Mangement - Vendor Managed Inventory
Kraft Foods
05.1997 - 05.2000
Sales Representative
Kraft Foods
02.1992 - 04.1997
Bachelor of Arts - Business Admin w/ Finance and Management Concentration
Clark Atlanta University