Zenita Barouh
Regional Sales Manager South East
Miami,FL
Summary
Regional Sales Manager with 27 years of industry success. Passionate about transforming territory sales and marketing programs. Demonstrated track record of aligning sales and marketing initiatives to influence buying decisions. Resolves complex solutions and implements data-driven recommendations. Skilled in learning and adapting to changing environments in competitive landscapes. Understands customer needs and provides optimal solutions. Accomplished District Sales Manager driven to exceed quotas and build productive relationships with key customers. Decisive leader and resourceful problem solver.
Overview
2025
2025
years of professional experience
6
6
years of post-secondary education
2
2
Languages
Work History
Regional Sales Manager SouthEast
OSI Group / Rose Packing
06.2023 - 12.2024
- Developed and maintained positive relationships with Brokers and Distributors in assigned sales territories.
- Organized regular Broker Training within territories and Distributor cuttings providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Cultivated strong partnerships with distributors to increase product visibility and drive sales volume.
- Ensured customer satisfaction by addressing inquiries promptly, resolving issues, and providing exceptional service.
- Finalized sales contracts with high-value customers.
- Executed successful promotional events and trade shows.
- Analyzed competitor offerings to devise targeted sales pitches, effectively differentiating our products from competitors in the marketplace.
Southeast Regional Sales Manager
Meyer Natural Foods
8 2020 - 03.2023
- Developed sales strategy based on research of consumer buying trends and market conditions
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation
- Finalized sales contracts with high-value customers
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts
- Executed successful promotional events and trade shows
- Targeted prospects in other territories through careful research of competitor products, services, and trends
- Territories: Georgia, Florida, Alabama, Louisiana, Texas, Puerto Rico, and Caribbean
- Both in Retail and Foodservice
- Worked with 50 to 75 Retail and Food Service Distributors and Grocers.
District Sales Manager
Cheney Brothers Food Distributors
12.2001 - 03.2020
- Established, reviewed, and updated territory boundaries and distribution routes to maximize service while effectively controlling expenses
- Achieved regional sales goal of $18,000,000 by completing audits, resolving problems, training staff members, and completing action plans
- Assessed each location's individual and team performances, analyzing data trends to determine the best methods to improve sales results
- Targeted prospects in other territories through careful research of competitor products, services, and trends
- Devised innovative and successful sales strategies
- Tracked weekly sales to develop detailed reports for senior leadership
- Sourced new leads and developed deep client relationships to promote sales
- Oversaw 8-person team of district sales representatives achieving $18,000,000+ in annual sales.
District Sales Representative
Cheney Brothers Food Distributor
12.1999 - 12.2001
- Developed and managed territory encompassing all of Dade County with responsibility for prospecting, cold calling, closing, product presentation, collections, and account management
- Proactively managed client correspondence and recorded all tracking and communications
- Identified prospect needs and developed appropriate responses along with information on suitable products and services
- Branded products through effective salesmanship and maintained long-term relationships with clients
- Demonstrated products and specific features at customer locations and special events
- Maintained routine communication with clients to assess overall satisfaction, resolve complaints, and promote new offerings
- Worked to develop a network by identifying and pursuing new leads, attending industry events, and building rapport with clients.
Education
Associate Of Arts - Business Management
Miami Dade College
Miami, FL 08.1988 - 05.1994
Skills
Business development and planning
Relationship building and management
Sales expertise
Staff Management
Territory Management
Team coordination
Sales leadership
Account Management
Coaching and mentoring
Broker Management
Sales presentations
Goal Setting
Recruiting and Hiring
Profit and loss understanding
Account development
Timeline
Regional Sales Manager SouthEast
OSI Group / Rose Packing
06.2023 - 12.2024
District Sales Manager
Cheney Brothers Food Distributors
12.2001 - 03.2020
District Sales Representative
Cheney Brothers Food Distributor
12.1999 - 12.2001
Associate Of Arts - Business Management
Miami Dade College
08.1988 - 05.1994
Southeast Regional Sales Manager
Meyer Natural Foods
8 2020 - 03.2023
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