Open To Work
Zita Sims
Beauty Sales | Luxury Hotel Management | Wellness/Spa
Las Vegas,NV
Summary
Results-driven professional with extensive experience in leadership and strategic oversight, consistently driving organizational success through effective team collaboration and dynamic problem-solving. Proven adaptability to changing environments while maintaining a keen focus on achieving objectives.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Associate Director, Spa
Moroccanoil
08.2015 - Current
- Drove +20 % trade-event lead conversion; elevated North America spa channel revenue by 3% YTD 2024 vs 2023.
- Architected virtual + onsite education programs, training 500+ technicians to increase treatment upsell by 12%.
- Fostered a culture of continuous improvement by encouraging staff to share innovative ideas and providing resources for professional development.
Sales & Training Executive
Clarisonic
07.2013 - 07.2015
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Achieved sales goals and service targets by cultivating and securing new customer relationships in Luxury Resort and Medical Spa locations.
- Streamlined sales process to improve efficiency, reduce cycle time, and close deals faster.
- Trained and mentored 15 new personnel hired to fulfill various roles.
Spa & Pool Director
Pala Casino Spa & Resort
01.2011 - 11.2013
- Scaled pool revenue 250 % and boosted spa team productivity 20 % within 2.5 years.
- Managed $2.1 M P&L and 45 staff across spa, salon, fitness, and cabanas.
- Led in-service trainings for staff on topics such as customer service best practices, emergency response procedures, and conflict resolution techniques.
Spa Director
Wynn & Encore Las Vegas
02.2008 - 12.2010
- 2009 and 2010 – Led Spa Team to achieve first Forbes Five-Star award for a Casino Resort property, globally.
- Constantly increased YOY revenue by 9% average: 2008 - 2010.
- Managed $7.5 M annual P&L and 135 staff across spa and fitness.
- Interim pre-opening Spa Director for Encore, Las Vegas: April - October 2008.
- Stayed informed about industry trends, updating treatment menu to reflect client preferences accordingly.
Spa Director
Golden Nugget
10.2006 - 02.2008
- Led relaunch of only Hotel Spa door located in Downtown Vegas in November 2006.
- P&Ps & SOP Manuals composition, and CEU training updates required from all licensed providers. Completed in 9 months.
- Recruited, hired and trained all new employees.
Spa Director
Ritz Carlton, Chicago – A Four Seasons Hotel
07.2003 - 10.2006
- Oversaw $2M private Spa, Pool, and Fitness facility for prestige Carlton Club members and hotel guests.
- Integrated Spa programming into Group Business programs.
- Hotel Assistant Manager (September 2002 – July 2003).
- Responsible for Night Audit and VIP Guest Check In.
- Prime contact for guest resolution throughout hotel.
Front Desk Manager
Embassy Suites, Chicago Downtown-Lakefront
06.2000 - 09.2002
- Trained new staff on correct procedures, compliance requirements, and performance strategies.
- Responded to telephone, email and in-person inquiries regarding reservations, hotel information and guest concerns.
- Oversaw daily cash reconciliations, maintaining accurate financial records for the front desk department.
- Proactively identified areas for improvement within the department through observation of daily operations and staff interactions with guests.
Education
A.A. - Theology
Cape Evangelical Bible Institute
Cape Town, South Africa12.1993
BSocSci - Industrial Psychology
University of Cape Town
Cape Town, South Africa01.1992
Skills
- Multi-Unit Leadership
- P&L Oversight
- Sustainable Growth Strategies
- Service Excellence
- Wellness Programming
- KPI Delivery
- Cross-Functional Collaboration
- Product Knowledge
Accomplishments
- 2018 – “Vendor of the Year,” Las Vegas Spa Association
- 2020 – “Inspired By” Peer Recognition
- 2023 – YoY Retail/Spa Channel Growth (+13 % revenue)
Affiliations
- International Spa Association - Resource Partner Task Force
- Las Vegas Spa Association
- SoCal Spa Association
- Live Love Spa
Certification
- Spa Operations
- Aviation Safety
- Leadership Facilitation
- Soft Skills Facilitation
Languages
English
Native or Bilingual
VISION FOR WELLNESS
Zita’s approach blends operational rigor with emotional intelligence, creating environments where guests feel cared for & teams feel empowered. She is ready to lead wellness strategies: driving innovation, engagement, and excellence across multi-category portfolios.
Timeline
Associate Director, Spa
Moroccanoil
08.2015 - Current
Sales & Training Executive
Clarisonic
07.2013 - 07.2015
Spa & Pool Director
Pala Casino Spa & Resort
01.2011 - 11.2013
Spa Director
Wynn & Encore Las Vegas
02.2008 - 12.2010
Spa Director
Golden Nugget
10.2006 - 02.2008
Spa Director
Ritz Carlton, Chicago – A Four Seasons Hotel
07.2003 - 10.2006
Front Desk Manager
Embassy Suites, Chicago Downtown-Lakefront
06.2000 - 09.2002
A.A. - Theology
Cape Evangelical Bible Institute
BSocSci - Industrial Psychology
University of Cape Town
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