Amando Lerma
Sames Honda
Laredo,Tx
23
years of professional experience
Sales Consultant building customer confidence through product demonstrations, prospect conversations, and daily team huddles. Supports buying decisions by presenting new car inventory clearly and using verbal selling skills to qualify interest. Brings retail leadership discipline from store management, with a steady focus on customer service and team alignment.
Work History
Store Director
5 Years 6 Months- Recruited, trained, and supervised over 190 partners, making disciplined decisions on hiring, promotions, suspensions, and rewards to build a high-performing team.
- Managed all store budgets and financial metrics, keeping store income at 6%, the highest in the city.
- Coordinated store events and corporate initiatives, achieving the highest sales growth in the city compared to last year.
- Built a customer-focused selling culture aligned with HEB's Heart for people, Passion for results, and Head for business values.
- Controlled center store inventory, posting 0.96% inventory accuracy, the lowest this store has seen in 25 years.
- Facilitated weekly meetings on labor, sales, surveys, events, merchandising, gross profits, and shrink control to maintain focus on store performance.
- Applied independent judgment to store operations and partner issues, supporting consistent execution across departments.
Assistant Store Director (Ops Leader)
16 Years- Conducted [number] weekly audits ensuring compliance with Federal, State, and company regulations in store operations.
- Managed product selection and inventory levels while coordinating with vendors to ensure consistent merchandise availability.
- Designed marketing and sales campaigns while aligning merchandising presentation with store sales goals.
- Oversaw assistant managers and business services staff, facilitating daily operations and enhancing team collaboration.
Store Director
6 Years 9 Months- Cultivated fair, honest team relationships and resolved conflicts, fostering a cooperative store culture.
- Managed client relations, training, scheduling, visual merchandising, sales, marketing, and inventory control across daily store operations.
- Supervised employees and guided new managers on policy, procedures, and store operations to ensure consistent performance.
- Acted as liaison between regional managers, account executives, staff, and other store locations to keep communication aligned.
- Built fair, honest team relationships and resolved conflicts to support a cooperative store culture.
- Processed firearm sales transactions while ensuring compliance with legal regulations. transactions with daily inventory checks and accurate 4473 documentation.
Sales Consultant
10 Years 6 Months- Demonstrated new car inventory to prospective buyers with clear, product-focused presentations.
- Utilized verbal communication to engage prospects and assess genuine purchase interest.
- Participated in daily team huddles and facilitated discussions to prioritize team goals.
- Leveraged customer service skills to enhance buyer experience and ensure seamless showroom interactions.
- Supported inventory control discussions by staying current on new car inventory during daily coordination.
Education
H.S. Diploma
Skills
Retail management
Customer service
Inventory control
Scheduling
Labor management
Personal Information
Title: Store Director
Timeline
Sales Consultant
Sames Honda
04.2016 - CurrentRead More
Store Director
HEB
10.2010 - 04.2016Read More
Assistant Store Director (Ops Leader)
HEB
10.2010 - 2016Read More
Store Director
Academy Sports and Outdoors
01.2004 - 10.2010Read More
Laredo Junior College
Read More
United High School
H.S. Diploma
Read More