Summary
Overview
Work History
Education
Skills
Selected Achievements
Timeline
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Amber Bontrager

Brandon,FL

Summary

Dynamic and results-driven General Manager with over 14 years of leadership experience, and 3+ years in the fast-paced medical marijuana industry. Proven success in dispensary operations, team development, regulatory compliance, and community outreach. Known for transforming underperforming stores into top-tier locations, and developing high-performing teams through strategic coaching and operational excellence.

Overview

17
17
years of professional experience

Work History

General Manager

Surterra Wellness
Brandon, FL
08.2023 - Current
  • Provide full oversight of operations, staffing, and patient experience for a high-volume medical marijuana dispensary.
  • Oversee daily store operations and personnel to ensure outstanding patient care and customer service.
  • Lead, train, and motivate staff to achieve sales targets while maintaining high standards of performance and professionalism.
  • Manage inventory including ordering, receiving, and merchandising products in alignment with company protocols.
  • Develop and implement promotional strategies to attract new patients and retain existing ones.
  • Maintain a clean, organized, and welcoming store environment for all visitors.
  • Monitor sales performance and prepare reports to identify growth opportunities and operational enhancements.
  • Create and manage staff schedules ensuring adequate coverage during peak hours and holidays.
  • Transformed a bottom-tier store into a Tier 1 flagship location recognized for future recreational launch readiness.
  • Authored SOPs to support company-wide adoption of the BioTrack system during a major software transition.
  • Built an inclusive and supportive in-store culture focused on accountability, collaboration, and continuous growth.
  • Partnered with HR and senior leadership to recruit and develop high-performing talent.
  • Ensured full compliance with HIPAA, DOH, and company standards.
  • Performed audits, inventory reconciliation, and risk assessments.
  • Delivered expert patient care and real-time coaching on the sales floor.
  • Collaborated with customer care via live chat for seamless service issue resolution.

Assistant Operations Manager / Acting General Manager

Surterra Wellness
Winter Haven, FL
11.2022 - 08.2023
  • Supported day-to-day operations and compliance within the Winter Haven dispensary.
  • Functioned as interim GM for the Brandon location from April 2023 – August 2023.
  • Analyzed sales data and adjusted business strategies to enhance store performance.

Lead Guide / Acting Assistant Operations Manager

Surterra Wellness
Sebring, FL
01.2022 - 11.2022
  • Assisted with opening a new dispensary location, managing logistics, onboarding, and training.
  • Promoted to interim Assistant Operations Manager at Winter Haven from July – November 2022.

Lead Cardiovascular Monitor Technician

Tampa General Hospital
Tampa, FL
05.2008 - 11.2021
  • Led a team of fifteen associates, training them in hospital policies and emergency readiness.
  • Head of shared governance for all Cardiovascular Monitor Technicians.
  • Created staffing schedules and adjusted rapidly to changing hospital needs.
  • Maintained HIPAA compliance and interpreted patient cardiac rhythms.
  • Worked cross-functionally to provide top-tier patient care.

Education

Diploma -

Port Charlotte High School
Port Charlotte, FL
01.2008

Skills

  • Operational management
  • Strategy development
  • Project management
  • Business analytics
  • Sales data analysis
  • Risk assessments
  • Inventory management
  • Payroll processing
  • SOPs, policies, and program development
  • Training and development of team members
  • Exceptional customer service
  • Retail merchandising
  • New business development
  • Networking
  • MS Office applications

Selected Achievements

  • Elevated Brandon store from bottom-tier to Tier 1 flagship within 6 months.
  • Designed and implemented SOPs adopted company-wide for BioTrack system transition.
  • Spearheaded launch of 7-day delivery service, boosting patient satisfaction and revenue.
  • Mentored and promoted multiple team members into leadership roles.

Timeline

General Manager

Surterra Wellness
08.2023 - Current

Assistant Operations Manager / Acting General Manager

Surterra Wellness
11.2022 - 08.2023

Lead Guide / Acting Assistant Operations Manager

Surterra Wellness
01.2022 - 11.2022

Lead Cardiovascular Monitor Technician

Tampa General Hospital
05.2008 - 11.2021

Diploma -

Port Charlotte High School

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Amber Bontrager