Amber Hauser
Los Angeles,CA
Summary
Experienced Regional Commercial Director overseeing sales performance, strategic planning, and commercial execution for renowned Scotch whiskies and premium spirits. Proven track record of driving growth, building relationships, and leading diverse teams. Collaborative business leader with expertise in strategic brand building and commitment to delivering commercial excellence.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Regional Director
Edrington
California, United States
04.2021 - Current
- Responsible for a team of 6 direct reports and 22 commercial employees, overseeing Broad Market (On Premise and Independent Retailers), Chains, National Accounts, and e-commerce channels.
- Manage Proximity market teams, budgets, and KPIs for The Macallan and Highland Park throughout key cities, as well as Brand Specialists for Wyoming Whiskey and No.3 Gin, as part of our Breakthrough Brand initiatives.
- Maintain alignment with RNDC California State Executive Vice President, Channel/Region VPs, and Portfolio Managers to ensure delivery of distributor network programs and overall business performance.
- Ensure optimal allocation of Edrington and Distributor resources, including LMF/SEG budget management, against brand standards. Execute quarterly business reviews with ELT and implement effective route-to-market strategies, channel programming, incentives, sales tools, and education to over 500 distributor sales representatives and managers in CA.
- P&L Management: Deliver against depletion targets, grow brand value, manage A&P and additional local marketing investments to deliver the annual profit plan within the territory.
- Responsible for delivering FY budget of 60K 9L cs and $56.5M net sales ($28M targeting Prestige Ultra and High SKUs), contributing to 65% of the West Division financial plan.
- Pricing Management: Oversee the implementation and execution of our channel pricing strategies, negotiate selling costs and margins (directly contributed to negotiating new Ultra Prestige margin strategy for all US Markets to protect SRP and mitigate risk to retail integrity).
- Supply Chain & Forecast Management: Deliver against the allocation strategy and submit monthly shipment and depletion forecasts for DI and domestic SKUs in line with distributor DOH strategy, supporting 4 inventory warehouses statewide.
- Manage national e-commerce programs and partnerships with digital commerce team (California is the #1 market in the U.S. for e-commerce sales and DTC customer fulfillment through independent retailers). Implement white glove delivery methods for Ultra/High prestige SKUs and PCRM clients.
- Oversee launch of new Macallan LA Villa, including Private Client team sales targets, prestige allocation strategy, and brand marketing initiatives.
- Work effectively with Division Marketing, Commercial Finance, Commercial Excellence, and Operations to deliver against the Strategic Imperatives of the organization, delivering exceptional in-market results.
Regional Manager
Edrington
California, United States
04.2019 - 04.2021
- Company Overview: www.edrington.com/en
Area Manager
Edrington
Southern California
09.2016 - 04.2019
Market Manager
Edrington
Los Angeles & Central Coast
06.2014 - 09.2016
Key Account Manager
Edrington
Los Angeles, United States
04.2013 - 06.2014
Southern California Market Manager
William Grant & Sons
San Diego, Orange County, Inland Empire
01.2011 - 04.2013
Market Manager
Proximo Spirits
San Diego, United States
01.2009 - 01.2011
Sales & Marketing Coordinator
Visco Entertainment Collection
01.2006 - 01.2009
Education
California State University-San Marcos - Business, Management, Marketing, and Related Support Services
California State University-San Marcos
Skills
- Business Development
- Client Relationships
- Portfolio Management
- Business Forecasting
- Strategic Marketing
- Coaching and Training
Certification
- WSET Level 2 Award in Spirits – Wine & Spirit Education Trust.
- Advanced Negotiation Skills Certificate – The Negotiation Experts.
- Diversity and Inclusion in the Workplace Certificate – Various Providers.
- Management Essentials Certificate – Harvard Business School Online.
Timeline
Regional Director
Edrington
04.2021 - Current
Regional Manager
Edrington
04.2019 - 04.2021
Area Manager
Edrington
09.2016 - 04.2019
Market Manager
Edrington
06.2014 - 09.2016
Key Account Manager
Edrington
04.2013 - 06.2014
Southern California Market Manager
William Grant & Sons
01.2011 - 04.2013
Market Manager
Proximo Spirits
01.2009 - 01.2011
Sales & Marketing Coordinator
Visco Entertainment Collection
01.2006 - 01.2009
- WSET Level 2 Award in Spirits – Wine & Spirit Education Trust.
- Advanced Negotiation Skills Certificate – The Negotiation Experts.
- Diversity and Inclusion in the Workplace Certificate – Various Providers.
- Negotiation Mastery Certificate – Harvard Business School Online.
California State University-San Marcos - Business, Management, Marketing, and Related Support Services
California State University-San Marcos
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