ANNA HARRINGTON
Boston,MA
Summary
Forward-thinking and results-driven Senior Account Executive with a 10-year background in prospecting, acquiring, and on-boarding new clients in both the B2B and eCommerce space. Extremely effective at acquiring new business opportunities and keeping a consistent pipeline through diligent sales strategies and expertise. Hardworking with a proven track record.
Overview
11
11
years of professional experience
Work History
Account Executive
Branch Metrics
03.2023 - 08.2023
- Built and strengthened relationships with new and existing accounts to drive revenue growth
- Managed relationships and upsell opportunities with four large clients including Bell Canada and Shopify
- Qualified leads, built relationships and executed sales strategies to drive new business
Account Executive, East
Attentive Mobile
03.2020 - 01.2023
- Achieved over 100% of target year over year with $1.1M quota
- Sold SMS solutions and services to stakeholders across multiple levels of enterprise organizations
- Signed top enterprise businesses including Samsonite brands, SharkNinja, Dashing Diva, Romwe, WHOOP, and more.
- Worked closely with assigned SDR to source new meetings
- Consistently drove highest number of self-sourced meetings on Enterprise through networking, cold calling, and referrals
- Stayed abreast of highly competitive landscape to best position brand and solution
- Worked hand-in-hand with sales engineering, implementation and client strategy teams to successfully launch client free trials, as well as convert customers to paid plans
- Effectively utilized technologies such as Salesforce, Outreach, and Zoominfo
Senior Account Executive
Zmags
07.2019 - 02.2020
- Achieved over 100% of sales targets prospecting and closing new clients from account list of over 1,000
- Consulted eCommerce Marketing executives on how to streamline interactive, shoppable content creation process to drive increased revenue on-site
- Ran qualifying calls, demos, and facilitated technical calls with multiple stakeholders to close business
- Worked with BDRs to ensure performance
Account Executive
Chatkit
10.2018 - 06.2019
- Achieved over 100% of sales targets which included prospecting, closing, and on-boarding new clients to leverage chat marketing in competitive, start-up environment with lean resources
- Developed full understanding of chat marketing benefits and technical capabilities to provide demos for clients and explain competitive advantage
- Trained new hires and BDRs to ensure performance
Senior Account Executive
Criteo S.A
01.2015 - 09.2018
- Promoted to work with top 1% of sales performers to sign larger- tiered clients that require strategic and longer-tailed sales process
- Consistently overachieved sales targets which included driving 1.1M in ARR, quarterly by bringing on net new mid-market to enterprise-level eCommerce clients
- Signed on and helped to manage top eCommerce clients including New Balance, BOSE, Zumiez, True Religion, EVO, The Motley Fool, and more
- Worked with marketing executives to immediately increase eCommerce revenue measured by metrics including ROAS, COS, and CPA, through digital performance marketing solutions
- Trained new hires on cold calling skills and Salesforce.com to ensure performance
Principal Channel Development Representative
Hubspot Inc
01.2013 - 12.2014
- Sourced and engaged with prospective customers daily to diagnose marketing and business needs
- Exceeded established monthly and quarterly quotas on both direct and VAR.
Education
Bachelor of Science - Business Administration and Marketing
Northeastern University
Boston, MA2012
Timeline
Account Executive
Branch Metrics
03.2023 - 08.2023
Account Executive, East
Attentive Mobile
03.2020 - 01.2023
Senior Account Executive
Zmags
07.2019 - 02.2020
Account Executive
Chatkit
10.2018 - 06.2019
Senior Account Executive
Criteo S.A
01.2015 - 09.2018
Principal Channel Development Representative
Hubspot Inc
01.2013 - 12.2014
Bachelor of Science - Business Administration and Marketing
Northeastern University
Similar Profiles
Spencer LiuSpencer Liu
Recruiting Coordinator at Branch MetricsRecruiting Coordinator at Branch Metrics
VIDHUR BHAGATVIDHUR BHAGAT
Regional Vice President of Sales APAC at Branch MetricsRegional Vice President of Sales APAC at Branch Metrics
Renuka RoyRenuka Roy
Renewal Desk Manager at Branch MetricsRenewal Desk Manager at Branch Metrics