Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Anthony Daddario

San Diego,CA

Summary

  • Salesforce Administration & Platform App Developer (Certified) (Exp in Sales, Service and Financial Data, and Marketing Clouds). Marketing Admin in Pardot / Account Engagement.
  • Data driven analytical approach to problem solving with high experience working with large data sets.
  • Salesforce Development – Git Agile Deployment lifecycle methods using Salesforce CLI (SF/SFDX). Platform App development with custom objects & fields, complex flows, multiple parent child relationships, various formulas, and APEX coding methods.
  • Full AGILE development lifecycle - 2 week SCRUM sprints, all included ceremonies, and application development, testing, and continuous deployment..
  • Well qualified full stack web developer with many years experience working in several different languages

Overview

12
12
years of professional experience
1
1
Certification

Work History

Web Developer & Salesforce Administrator / Developer

Sammons Financial
02.2022 - 07.2024
  • Led Salesforce Administration team across Sales, Financial, and Marketing Cloud Account Engagement (Pardot).
  • Updated legacy systems from Salesforce Classic to Lightning and migrated Pardot to Account Engagement, enhancing data models to improve insights for leads and prospects.
  • Captured new business requests from key stakeholders and transformed them into projects using AGILE methodologies. Organized projects into hierarchy consisting a mix of priority and effort level to determine the order of execution with stakeholder input.
  • Significantly grew user productivity by creating new automations, user enhancements, and integrated new Salesforce features to speed up workflow. Built new applications from scratch when existing solutions were not available, and provided onboarding services to teach users how to use those new apps.
  • Used Salesforce to build complex user-facing Digital Experience sites for capturing client feedback. Created custom flows, formula fields, objects, and fields to map incoming data, then organized it in consumable reports and dashboards to show growth metrics in key business areas.
  • Handled all user maintenance tasks and issues by creating permission sets, profiles, role hierarchies, reports and dashboards, user audits, onboarding with new technology, and workflow enhancements.
  • API and Application Integration - Salesforce
  • Integrated Salesforce financial cloud with Marketlink API and Discovery Data, (a data lake) automating record updates to support targeted marketing strategies. Utilized flow, and formulas to model data from batched data imports through data lake application to Salesforce records.
  • Built new data models to capture data and update value fields throughout the platform. Created new duplicate and matching rules to ensure high quality when working with large data sets.

Web Developer & Server Administrator

Mainframe Web Solutions
01.2020 - 01.2022
  • Designed and developed high-end, mobile-responsive websites that align with client branding and business goals, enhancing user engagement and conversion rates.
  • Utilized HTML, CSS, JavaScript for front-end development, and PHP, Apache, MySQL for integrating dynamic content into WordPress.
  • Managed a Virtual Private Server using WHM, cPanel, and Bash scripting for hosting client websites.
  • Optimized websites for search engines (SEO) to boost visibility and reach a broader audience.
  • Provided WordPress training to clients, empowering them to manage blog content and make minor site updates independently.
  • Offered ongoing support with monthly service hours for content updates, bug fixes, and maintenance for hosting plan subscribers.

Web Developer and Server Administrator

Boston Web Group
01.2018 - 01.2020
  • Used HTML, CSS, PHP, SQL, jQuery/JavaScript, and WordPress, to build full websites with custom templates, plugins, and functions
  • Worked with AGILE team to develop and release 20+ websites to clients., following AGIlE development, testing, and deployment principles.
  • Oversaw back-end development using PHP to maintain website integrity.
  • Developed custom web applications, resulting in tailored solutions for client needs.

On Demand Localization Consultant

Lionbridge
01.2017 - 01.2018
  • Sold software that integrated with companies’ Content Management System, automating project submissions to Lionbridge
  • Used Salesforce throughout entire sales and client service processes

Salesforce CRM Platform Administration and SaaS

Healthcare Revenue Strategies
01.2013 - 01.2016
  • Utilized Salesforce to create Sales Path for sales team and customize object and field relations for business needs
  • Worked with CFO’s, COO’s, and various other executives
  • Created reports and dashboards to highlight key metrics for stakeholders
  • Developed automatons to add tasks and help salespeople progress through the sales cycle
  • Worked on the front end to sell software used in the denial of service process of hospital billing departments
  • Customized the opportunity object and created custom fields & record types for leads and contacts as they progressed though the opportunity pipeline for conversion that better reflected the sales cycle converting leads to contacts

Education

Bachelors Degree - Science of Economics

University of Massachusetts Amherst
Amherst

Skills

  • High attention to detail
  • Excellent communication skills, verbal and written
  • Analytical problem-solving skills
  • Solid understanding of AGILE development life-cycle
  • Team player or sole developer for large projects
  • Comfortable giving presentations or interacting with clients
  • Passionate about learning new technologies
  • Skilled in Sales, service and Financial Data Clouds for Salesforce
  • Marketing Admin in Pardot / Account Engagement
  • Web Development - Full Stack Web Developer

Certification


  • Salesforce Administration (Certified)
  • Salesforce Platform App Development (Certified)

Timeline

Web Developer & Salesforce Administrator / Developer

Sammons Financial
02.2022 - 07.2024

Web Developer & Server Administrator

Mainframe Web Solutions
01.2020 - 01.2022

Web Developer and Server Administrator

Boston Web Group
01.2018 - 01.2020

On Demand Localization Consultant

Lionbridge
01.2017 - 01.2018

Salesforce CRM Platform Administration and SaaS

Healthcare Revenue Strategies
01.2013 - 01.2016

Bachelors Degree - Science of Economics

University of Massachusetts Amherst

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Anthony Daddario