Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Ariella Cross

Atlanta,GA

Summary

Retail leader with 12 years of experience in high-volume boutiques and lifestyle brands. Demonstrated ability to develop teams and drive sales growth while aligning operations with brand values. Expertise in visual merchandising, recruiting, training, and inventory management. Committed to enhancing customer experience through authentic leadership.

Overview

13
13
years of professional experience

Work History

Store Manager

Reformation
Atlanta, GA
02.2024 - Current
  • Transformed an underperforming location, achieving improved key performance metrics within one year.
  • Supported regional recruiting and onboarding efforts across two additional stores.
  • Developed organizational tools adopted company-wide to enhance operational efficiency.

Store Manager

Lululemon
Atlanta, GA
09.2020 - 01.2024
  • Managed four locations in Georgia region with up to 30 team members, ensuring operational efficiency.
  • Oversaw two successful store openings and one effective store conversion.
  • Directed regional visual merchandising strategies, enhancing brand presence.
  • Facilitated recruitment and training initiatives to build skilled teams.

Store Manager

Free People
Atlanta, GA
07.2017 - 12.2019
  • Managed one of top 10 volume stores within company, achieving significant sales growth.
  • Led recruitment and training initiatives across multiple stores in Atlanta to build strong teams.
  • Collaborated with District Brand Leader to establish and evaluate performance objectives.
  • Utilized KPI data to inform decisions regarding sales strategies, merchandising, and staffing.

Store Manager

The Red Dress Boutique
Athens, GA
03.2016 - 01.2017
  • Implemented customer-focused sales initiatives to enhance store and marketing team performance.
  • Recruited, trained, and mentored employees to improve daily operations.
  • Designed marketing campaigns, social media content, and promotional emails to increase engagement.
  • Served as primary buyer at Atlanta Apparel Market and MAGIC Las Vegas, ensuring optimal product selection.

Selling Supervisor

Victoria's Secret
Athens, GA
08.2015 - 03.2016
  • Coached team on performance metrics, resulting in improved conversion rates and TPH.
  • Directed back-of-house inventory processing as seasonal lead to optimize stock management.
  • Oversaw visual merchandising team to ensure optimal brand representation.

Store Manager

Cheeky Peach Boutique
Athens, GA
09.2012 - 07.2015
  • Oversaw store operations, enhancing team development and customer engagement.
  • Collaborated on social media content, styled seasonal photoshoots, and choreographed fashion shows.
  • Managed inventory processes and streamlined e-commerce product flow.
  • Served as assistant buyer and represented the brand at key industry trade shows.

Education

High School Diploma -

Skills

  • POS and retail systems
  • Social media management
  • Visual merchandising
  • Operational efficiency
  • Leadership development
  • Recruitment strategies
  • Strategic planning
  • Sales growth
  • Inventory control
  • Employee training

Timeline

Store Manager

Reformation
02.2024 - Current

Store Manager

Lululemon
09.2020 - 01.2024

Store Manager

Free People
07.2017 - 12.2019

Store Manager

The Red Dress Boutique
03.2016 - 01.2017

Selling Supervisor

Victoria's Secret
08.2015 - 03.2016

Store Manager

Cheeky Peach Boutique
09.2012 - 07.2015

High School Diploma -

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