Blake Fehl
St. Louis,MO
Summary
Growth-focused marketing executive with 15+ years of experience building and scaling high-performance digital marketing programs. Proven leader in paid media, SEO, analytics, and conversion optimization, with deep expertise in complex, high-stakes industries including legal and mass tort marketing. Known for transforming fragmented marketing efforts into disciplined, ROI-driven growth engines while reducing acquisition costs and increasing client value.
Overview
18
18
years of professional experience
Work History
Director of Marketing
Schlichter Bogard
09.2023 - Current
- Built and executed a firm-wide digital marketing strategy from the ground up, unifying SEO, paid media, CRO, content, and analytics into a cohesive growth engine for a nationally recognized plaintiff-side law firm.
- Re-architected lead generation across Google Ads, Meta, and landing-page funnels, significantly reducing cost per lead and cost per signed client while maintaining strict intake quality standards.
- Led vendor and agency relationships, managing large monthly spends tied directly to high-value mass tort and complex litigation matters, with a focus on ROI, scalability, and defensibility of performance.
- Partnered closely with attorneys, intake teams, and firm leadership to align marketing strategy with case value, litigation priorities, and firm growth objectives, not just raw lead volume.
- Implemented advanced analytics and attribution frameworks to track leads from first touch through signed client, enabling data-driven budget allocation and executive-level reporting.
- Served as the firm’s internal authority on legal marketing compliance, platform policy risk, and competitive strategy, particularly in regulated and high-competition mass tort environments.
Director of Paid Media
Abstrakt Marketing Group
11.2021 - 08.2023
- Develop and execute paid media strategies to increase revenue, ROI, and market share.
- Manage a team of paid media professionals, providing guidance, coaching, and performance evaluations.
- Monitor industry trends and changes to ensure campaigns are up-to-date and competitive.
- Collaborate with other departments, such as marketing and product development, to align paid search efforts with broader business objectives.
- Use analytics tools to track and report on campaign performance, providing regular updates to senior management and other stakeholders.
Paid Search Manager
HLK
03.2019 - 10.2021
- Manage SEM budget of over $20 million that spans across a diverse portfolio of clients.
- Lead execution of SEM strategy that integrates with client-wide marketing initiatives.
- Monitor campaign results and identify optimization needs by analyzing key metrics within paid search campaigns.
- Develop budget and strategic recommendations to incorporate with overall media plan.
Paid Media Manager
Caleres
08.2018 - 03.2019
- Oversaw and guided programmatic and affiliate marketing campaigns for Famous Footwear to ensure company-wide goals and media strategies are aligned.
- Identify performance trends, audience analysis, omni-channel synergies, and strategies that impact business decisions.
Paid Media Manager
Clix
11.2017 - 08.2018
- Daily account management of PPC on multiple search platforms.
- Execute strategies identifying new keyword opportunities, campaign structures, audience structures, and other objectives in accordance with client goals.
- Generate monthly and quarterly reporting for major metrics, KPIs, goal tracking, revenue tracking, and other paid search initiatives.
- Write engaging ad copy for both text and display advertising.
Digital Strategy Director
jWeb
03.2013 - 11.2017
- Management of Digital Strategy team including training, account oversight, performance feedback, and mentor team members.
- Develop, implement, and manage all Search Engine Marketing (SEM) and Optimization (SEO) programs for jWeb Media clients across multiple verticals and multiple platforms.
- In-depth reporting, analysis, and forecasting of program performance, including development and management of marketing and media budgets.
- Optimize and create landing pages on both WordPress and Unbounce to ensure relevancy to paid search campaigns.
Owner/Founder
ReviewSTL
03.2008 - 10.2015
- With a $0 budget using only organic SEO and social media, ReviewSTL grew to 250k unique visitors and 750k unique pageviews monthly.
- Managed a team of writers and editors to create daily web content.
- Created editorial calendars to adhere to strict publishing deadlines.
Digital & Creative Strategist
bigwidesky
04.2011 - 10.2012
- Designed general strategy for numerous integrated marketing campaigns that extend across different market segments of local, national, and international brands.
- Project lead on all projects involving search or social during my tenure.
- Oversaw creation of SEO/SEM paid search landing pages which ensure a high level of conversion.
Education
English BA - St. Louis
University of Missouri
05.2008
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St Charles Community College
05.2005
Skills
- Marketing automation
- Marketing analytics
- Media buying
- Strategic planning
- Advertising campaigns
- Campaign management
- Stakeholder relations
- Staff management
- Creative direction
- Communications management
Timeline
Director of Marketing
Schlichter Bogard
09.2023 - Current
Director of Paid Media
Abstrakt Marketing Group
11.2021 - 08.2023
Paid Search Manager
HLK
03.2019 - 10.2021
Paid Media Manager
Caleres
08.2018 - 03.2019
Paid Media Manager
Clix
11.2017 - 08.2018
Digital Strategy Director
jWeb
03.2013 - 11.2017
Digital & Creative Strategist
bigwidesky
04.2011 - 10.2012
Owner/Founder
ReviewSTL
03.2008 - 10.2015
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St Charles Community College
English BA - St. Louis
University of Missouri