Brian Mayhew
Selbyville,DE
Summary
Results-driven Food Sales, Beverage Sales, and Hospitality Leader. Expertise in growing premium wine and spirits brands, fostering customer partnerships, and leading teams in high-volume markets. Strong in consultative selling, strategic portfolio placement, and transforming market opportunities into measurable growth.
Overview
15
15
years of professional experience
Work History
Sales Representative
Breakthru Beverage
Ocean City, Maryland
02.2025 - Current
- Generated standout supplier revenue growth YTD: Deutsch +67%, Gallo +21%, Santa Margherita +41%, and Sazerac +7% through targeted placements, menu strategy, features, events, and relationship-driven selling.
- Own and grow a 100+ account on-premise territory, selling fine wine and premium spirits to restaurant, bar, hotel, and hospitality operators throughout the Ocean City market.
- Developed trusted relationships with owners, operators, beverage directors, and buyers, leveraging competitive activity and account performance to identify growth opportunities.
- Built fine-wine programs tailored to cuisine, guest demographics, price points, and operator goals; secured placements for wine lists, by-the-glass selections, seasonal features, and wine dinners.
- Led buyer presentations, tastings, staff training sessions, and events to align customers and supplier partners with internal teams for clear execution and revenue goals.
Sales Representative
US Foods
Ocean City, Maryland
09.2024 - 02.2025
- Built new foodservice business using territory analysis, leveraging consultative selling techniques, and negotiating with customers while maintaining operator relationships and performance priorities.
- Developed customized sales techniques to successfully sell and upsell services to new and existing clients.
- Developed relationships with local businesses for sales opportunities.
- Maintained knowledge of product offerings and industry trends.
- Supported training of new sales representatives on product features.
Area Sales Manager
Stone Brewing
Ocean City, Maryland
09.2022 - 09.2024
- Expanded Maryland on- and off-premise business 28.6% YTD and grew Eastern Shore on-premise sales 262.3% YTD through account development, portfolio placements, and disciplined market execution.
- Led eight distributor partners across three states, aligning field sales teams on distribution, volume, and execution goals to enhance market presence.
- Utilized VIP, Karma, and Power BI reporting to identify distribution gaps and prioritize opportunities, enhancing accountability with distributor teams.
General Manager
45th Street Taphouse
Ocean City, Maryland
03.2012 - 03.2020
- Recruited, coached, and developed employees, establishing clear expectations and accountability to foster a team-first culture that excelled during peak seasonal volume.
- Drove consistent year-over-year sales growth through stronger service execution, revenue-building promotions and events, improved menu and beverage programs, and repeat-guest relationship building.
- Managed labor, food and beverage costs, vendor relationships, and inventory controls, resolving guest and employee issues while upholding service and compliance standards.
Education
Dual Degree - Kineseology And Business Communications
Salisbury University
Salisbury, MD05-2013
Skills
- New business development
- Account development
- Territory management
- Market analysis
- Consultative and relationship selling
- Customer relationship management
- Team leadership
- Problem solving
- Effective communication
Timeline
Sales Representative
Breakthru Beverage
02.2025 - Current
Sales Representative
US Foods
09.2024 - 02.2025
Area Sales Manager
Stone Brewing
09.2022 - 09.2024
General Manager
45th Street Taphouse
03.2012 - 03.2020
Dual Degree - Kineseology And Business Communications
Salisbury University