Casey McCormick
Delray Beach
Summary
Results-driven sales professional with a proven record of exceeding quotas, generating leads, and closing high-ticket deals in aesthetics, healthcare, and wellness. Skilled in consultative selling, provider relationship-building, and territory development. Passionate about brand growth and strategic outreach, with a strong ability to identify revenue opportunities and convert warm and cold leads into lasting business.
Overview
2
2
years of professional experience
Work History
Business Development Manager
Bawa Medical
Boca Raton
05.2025 - Current
- Lead outside sales and referral outreach for regenerative and aesthetic medicine services including PRP, exosomes, intimate wellness, and skincare.
- Cultivated high-value partnerships with OBGYN, internal medicine, cardiology, and concierge practices to generate new patient pipelines.
- Closed high-ticket packages ($1K–$100K) through in-person consults and strategic relationship management.
- Represented the brand at physician offices, community events, and industry functions across South Florida.
- Partnered with internal teams to ensure smooth consult-to-treatment conversion and premium patient experience.
Founder
Maison Move Pilates
Delray Beach
05.2025 - Current
- Launched a luxury mobile Pilates concierge brand serving affluent clients across Palm Beach County.
- Sold personalized 1:1 wellness training packages ranging from $500 to $3,000+, emphasizing exclusivity, results, and elevated client experience.
- Built a high-touch client acquisition strategy through targeted local outreach, influencer partnerships, and luxury wellness brand collaborations.
- Managed all aspects of business development, operations, and brand positioning in a competitive high-end market.
- Gained firsthand experience selling premium services and cultivating lasting relationships with high-net-worth clientele.
Inside Sales Representative
Vio Med Spa
Delray Beach
09.2024 - 05.2025
- Sold injectable, facial, and laser treatment packages over the phone and in-clinic using Zenoti CRM.
- Managed warm leads and built rapport through education-based selling and patient retention follow-up.
- Assisted in recruiting support staff and medical professionals during high-growth clinic expansion.
- Collaborated with marketing team to convert promotion-based outreach into booked appointments.
Inside Sales Representative
Hayes Locums
Fort Lauderdale
09.2023 - 09.2024
- Conducted 500+ outbound calls weekly to connect with physicians — with a focus on dermatologists, plastic surgeons, and other aesthetic-adjacent specialties.
- Managed leads, follow-ups, and contracts using Salesforce to meet aggressive placement and revenue goals.
- Built rapport and long-term relationships with providers by delivering personalized, consultative outreach.
- Developed a strong foundation in compliance-based sales, high-volume lead management, and provider negotiations within the healthcare space.
Education
Bachelor of Science - Marketing
University of South Florida
Tampa, FL05-2023
Skills
- Outside Sales
- Lead Generation
- B2B Outreach
- CRM management
- Territory Development Consultative Selling
- Provider Relations
- High-Ticket Sales
- Pipeline management
Affiliations
- Kappa Delta Vice President of Recruitment & Marketing
- USF Panhellenic Vice President of Public Relations
Timeline
Business Development Manager
Bawa Medical
05.2025 - Current
Founder
Maison Move Pilates
05.2025 - Current
Inside Sales Representative
Vio Med Spa
09.2024 - 05.2025
Inside Sales Representative
Hayes Locums
09.2023 - 09.2024
Bachelor of Science - Marketing
University of South Florida
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