Catherine Rusthoven
LUPIN LTD
Mission Viejo,CA
6
years of professional experience
Dynamic and results-oriented professional with over seven years of proven success in diverse medical and pharmaceutical sales. Expertise in client management and relationship cultivation, effectively promoting innovative therapies to targeted audiences through comprehensive education. Strategic thinker dedicated to delivering impactful solutions that meet client needs and organizational goals.
Work History
Sales Representative
1 Year 4 Months- Led salesforce for global pharmaceutical company specializing in generic medications, focusing on Cephalosporin.
- Driving force in U.S. sales of Suprax, contributing to company’s record Q3 growth in FY 2011-12 of 38%.
- Persistently called on under-performing, high potential pediatric and internal medicine accounts with Suprax offering additional training and client support, successfully increasing sales by 80%.
- Called on under-performing, high potential pediatric and internal medicine accounts with Suprax, providing additional training and client support to increase sales by 80%.
Sales Representative
2 Months- Top-performing Rep of Dental Implants, Restorative Components, Bone Allograft, Collagen Membranes, and Dermis.
- Actively networked and negotiated sales for dental implant and equipment with sought-after Oral Surgeons, Periodontists, Prosthodontists, and General Dentists, achieving 102% to quota in Q1 and growing a $1.2M territory.
- Strategized new sales by partnering with key physicians to conduct continuing education for their referrals, enhancing referral networks.
- Conducted practice building workshops for key accounts, resulting in 60% business growth.
- Recruited five high-profile dentists for Dental Implant course at Zimmer Institute, generating $60K of new business.
- Delivered subject-matter expertise to 28 physicians at Zimmer Institute on bone grafting and implant restoration, contributing to $30K sales growth in Q2.
Peripheral Vascular Sales Representative
1 Year 9 Months- Led sales territory for Peripheral Stents, PTA Balloons, CTO Crosser Catheter, Wires, Surgical Grafts, and IVC Filters.
- Managed and expanded network of interventional cardiologists, radiologists, and vascular surgeons, driving sales of peripheral vascular products and capital equipment, resulting in territory volume growth from $900K to $1.8M.
- Cultivated relationships with key physicians, nurses, and hospital administrators, differentiating products from competitors and providing education on state-of-the art procedures and techniques to optimize surgical outcomes.
- Month over month recognized as top performer in region, doubling dollar volume for three major product lines: Vascutrak, Flair, Lifescent; ranked #1 in sales for Lifescent and Vascutrak, yielding 123% to quota.
- Championed $50K order of Flair with UCSF, influencing Chief of Radiology to alter treatment algorithm and publish editorial in NEJM, advocating for incorporation of Flair in treatment protocols.
- Ranked #1 sales representative in Western Region for grafts and vascular stents, consistently achieving top performance against quota and maximizing incentive stock shares.
Vision Territory Manager
2 Years- Top performing sales rep in Western region, ranking #1 for specialty lens sales growth out of 100+ peers.
- Developed partnerships with physicians in the visionary field to secure new business, deliver product education, enhance brand presence, and expand market share.
- High-achieving sales rep for specialty lenses and vision products
- Achieved early promotion to Vision Territory Manager through exceptional performance during training.
Internal Territory Manager
5 Months- Cultivated relationships with key decision-makers, positioned products effectively, and conducted targeted training for physicians and staff on product knowledge, branding, and value proposition.
- Exceeded sales goals, ranked #4 out of over 150 seasoned sales reps, achieved 111% of quota, and earned Rookie of the Year Award.
- Managed territory sales plans across eye care accounts, strengthening product adoption and customer retention.
- Built relationships with ophthalmologists, optometrists, and clinic staff to drive solution-based selling.
- Analyzed territory performance data to prioritize accounts, opportunities, and coverage gaps.
Education
Bachelor of Arts - Psychology
Cum Laude Graduate
Skills
Client management
Medical sales expertise
Client-focused Solutions
Results-Driven
Sales Strategy
Collaborative Team Member
Interpersonal Skills
Continuous Improvement
Timeline
Sales Representative
LUPIN LTD
09.2011 - 01.2013Read More
Sales Representative
ZIMMER DENTAL
11.2010 - 01.2011Read More
Peripheral Vascular Sales Representative
BARD PERIPHERAL VASCULAR
02.2009 - 11.2010Read More
Vision Territory Manager
BAUSCH & LOMB
02.2007 - 02.2009Read More
Internal Territory Manager
BAUSCH & LOMB
08.2006 - 01.2007Read More
UNIVERSITY OF MARYLAND
Bachelor of Arts from Psychology
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