Cheryl Payne
Midlothian,TX
Summary
Strategic and dynamic sales representative with a comprehensive background in relationship building, partnership cultivation, account retention, and profit channel growth through the establishment of trust. Proven track record of driving sales growth in precision oncology testing for personalized medicine with next-generation sequencing molecular analysis. Experienced in successfully launching products within the pharmaceutical and laboratory diagnostics industry.
Overview
18
18
years of professional experience
Work History
Regional Director
Onco360 Specialty Oncology Pharmacy
05.2024 - Current
- Works collaboratively with outside sales to achieve monthly, quarterly, and annual sales goals
- Responsible for identifying, ranking, prospecting, and developing key oncology practice and hospital-based business relationships within targeted regional territory
- Supports education and delivery of key messages and product presentations within initiatives (i.e. Selling Success communication, drug launches, etc.) designed to ensure territory meets performance requirements for several disease states in blood cancer (AML, CLL, CML, MM), Breast tumors, GIST tumors, Glioma tumors and Neuro
- Achieved designated call expectations for assigned prescribers with a focus on top targets, key influencers, and pipeline leads
- Nurtures and manages prescriber relationships to improve loyalty and retention
- Foster and grow pharmaceutical partnerships to actively partner in the promotion and fulfillment of oncology prescriptions
- SALES RESULTS - 154% to goal for Revenue
- SALES RESULTS - 121.8% to goal for Gross profit
Territory Manager
Standard Process Inc.
02.2023 - 06.2023
- Responsible for driving revenue across defined territory by nurturing loyalists and building new accounts
- Regularly visit Health Care Provider (HCP) offices, in person, within defined sales territory to achieve budgeted sales volume and other established goals
- Utilize CRM for pre-call planning and post-call notes for effective territory management
- Continue to develop approach for promotion of whole-food nutritional supplements within HCP market
- Analyze and interpret market data to assist development of that approach
- Use thorough knowledge of trends and key issues in supplement field to identify relevant business opportunities
- Work closely with inside sales partners to generate leads and appointments, follow up, and solve customer issues
- SALES RESULTS: Generated $25k YTD increase in sales by focusing on high-profit margin products for top 10 customers in declining market, within 4 months, in this customer-facing role
Account Executive GenPath Oncology
BioReference Laboratories
01.2019 - 01.2022
- Sold Molecular Genomics Next Generation Sequencing Assays, Gene Dx Hereditary Cancer, Carrier Screening, Cervical Cancer diagnostics, TC/PC to Pathologists by prospecting and calling on existing customers, leading to 30% increase in new clients
- Main accounts: Texas Oncology (TXO), Hospitals, Federally Qualified HealthCare Systems, and Accountable Care Organizations
- SALES RESULTS - 101.84% to goal 2021
- SALES RESULTS - Increased revenue by $31K in 1st 3 months of 2019 by collaborating with RevelationMD technology for TXCIN and securing Hereditary Cancer Testing and Special Coagulation testing with TXO Allen, TXO Plano-Prestonwood, TXO Flower Mound, TXO Rowlett and Northpoint Cancer Center
- SALES RESULTS - Secured $10K new business with opening of Verdi Cancer & Research Center of Texas by leveraging relationship with key Oncologists
Account Sales Representative / Cancer Diagnostic Specialist
Quest Diagnostics
01.2007 - 08.2009
- Held multiple positions: Cancer Diagnostic Specialist, Account Executive and Account Sales Representative
- Sold esoteric lab services such as Flow Cytometry, FISH, Microarray, launch of plasma-based PCR testing for CML patients, JAK2 mutations testing, HPV testing, Prenatal Screening within existing accounts
- Collaboration with Hospital Reps to increase Oncology business
- Field Trainer-Oncology Testing for sales reps, Midwest Territory 2007 – 2008
- SALES RESULTS - Increased sales by $115K 3Q/2007 to 4Q/2007
- SALES RESULTS -Increased Anatomic Pathology testing by $29K 3Q – 4Q 2007
Education
Bachelor of Science - BS - Accounting
Kean University
Union, NJSkills
- Business Development
- Competitor Analysis
- Consultative and Solution Selling
- Hereditary Cancer Genetic Testing
- Molecular Diagnostics & Genomics
- Next Generation Sequencing (NGS)
- Power BI
- Salesforcecom
- Strategic Planning
- Territory Management
Quote
I cannot believe the purpose of life is to be happy. I think the purpose of life is to be useful, to be responsible, to be compassionate. It is, above all, to matter, to count, to stand for something, to have made some difference that you lived at all.
Leo Rosten
Timeline
Regional Director
Onco360 Specialty Oncology Pharmacy
05.2024 - Current
Territory Manager
Standard Process Inc.
02.2023 - 06.2023
Account Executive GenPath Oncology
BioReference Laboratories
01.2019 - 01.2022
Account Sales Representative / Cancer Diagnostic Specialist
Quest Diagnostics
01.2007 - 08.2009
Bachelor of Science - BS - Accounting
Kean University
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