Christopher Raftery
Toms River,NJ
Summary
Experienced sales professional known for cultivating strong relationships with Independent Business Partners and major retailers. Adept in goal setting and sales training, consistently implementing strategies that boost product visibility and profitability.
Overview
31
31
years of professional experience
Work History
District Sales Manager
Wise Foods, Inc.
Jackson, NJ
06.2011 - 08.2026
- Developed and implemented strategic sales plans to expand market presence and drive revenue growth.
- Supported Independent Business Partners (Route Owners) to enhance product distribution, product visibility and profitability.
- Implemented regular route rides with current route owners, provided training on all equipment, handhelds, printers, store software procedures to new route owners as well as re-training to any Wise representative needing same.
- Established key relationships with major retailers to secure advantageous shelf space for products.
- Assessed competitive landscape regularly to adapt strategies accordingly and maintain a leading position in the market.
Route Owner /District Sales Manager
Bimbo Bakeries USA
New York Metro Area
03.1995 - 11.2010
- Improved team performance by providing regular coaching, handheld training, and mentoring to Independent Route Sales representatives.
- Increased sales revenue by developing and implementing effective sales strategies for the district.
- Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.
- Delivered timely reports on sales activities to senior leadership for informed decision-making processes.
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
Education
High School Diploma -
Ridgefield Park High School
Ridgefield Park, NJMicrosoft Certified Professional - Computer Networking
Chubb Institute
Parsippany, NJMicrosoft Office Certified Professional - Computer Science
William Paterson University of New Jersey
Wayne, NJSkills
- Sales expertise
- Sales team leadership
- Territory management
- Sales training
- Sales presentations
- Sales coaching
- Customer management
- Client relations
- Customer engagement
- Team development
- Territory management
- Service management
Timeline
District Sales Manager
Wise Foods, Inc.
06.2011 - 08.2026
Route Owner /District Sales Manager
Bimbo Bakeries USA
03.1995 - 11.2010
High School Diploma -
Ridgefield Park High School
Microsoft Certified Professional - Computer Networking
Chubb Institute
Microsoft Office Certified Professional - Computer Science
William Paterson University of New Jersey