Christopher Phelps
Fairhope
Summary
Innovative Store Director with a strong background in leadership development and operational efficiency. Known for driving sales growth and enhancing product visibility while cultivating a positive work environment focused on teamwork and accountability.
Overview
22
22
years of professional experience
Work History
Store Director
Winn Dixie Supermarket
Mobile, AL
10.2015 - 04.2025
- Oversaw daily store operations, ensuring compliance with company policies and procedures.
- Managed staffing levels and schedules to optimize labor efficiency and customer service.
- Developed and implemented sales strategies, enhancing product visibility and profitability.
- Trained and mentored department managers, fostering a culture of teamwork and accountability.
- Conducted regular performance evaluations for staff members, identifying areas for growth and development.
- Optimized merchandising layouts based on shopper insights and market trends leading to enhanced product visibility.
- Addressed customer concerns promptly and effectively, resulting in increased loyalty and repeat business.
- Improved employee retention rates by creating a positive work environment that fostered teamwork and camaraderie among staff members.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
Meat/Seafood Regional Sales Manager
Winn Dixie Supermarket
Montgomery, AL
04.2011 - 09.2015
- Led regional sales strategy development to enhance market penetration and customer engagement.
- Directed training programs for sales teams, improving product knowledge and customer service techniques.
- Analyzed sales data to identify trends, informing strategic decisions for inventory management and promotions.
- Collaborated with marketing teams to design promotional campaigns, increasing brand visibility and driving sales growth.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
Meat/Seafood Specialist
Winn Dixie Supermarket
Jacksonville, FL
01.2003 - 03.2011
- Ensured quality and freshness of meat/seafood products through regular inspections.
- Developed promotional displays to increase visibility and sales of meat/seafood items.
- Trained staff on proper seafood handling techniques to ensure compliance with health standards.
- Consistently met or exceeded departmental performance targets through effective planning, execution, monitoring, and adaptation of work processes.
- Promoted a safe working environment by adhering to food safety regulations and maintaining a clean, organized workspace.
- Reduced waste significantly by implementing strict inventory management procedures and accurately forecasting product demand.
- Supported overall store performance by collaborating with other departments, participating in cross-functional initiatives as needed.
- Increased sales revenue by creating visually appealing and informative merchandising displays for customers.
- Played an instrumental role in the development of a comprehensive employee training program focused on seafood product knowledge, sales techniques, and customer engagement strategies.
Education
Bachelor of Science - Business Administration
University of South Alabama
Mobile, AL12.2003
Skills
- Sales leadership
- Staff leadership
- Business development
- People management
- Store operations
- Retail inventory management
- Leadership development
- Financial operations management
- Goals and performance
- Store merchandising
Accomplishments
- Managed a store that exceeded company expectations in every category during the fiscal year of 2021.
- Supervised team of 85 staff members.
Languages
English
Timeline
Store Director
Winn Dixie Supermarket
10.2015 - 04.2025
Meat/Seafood Regional Sales Manager
Winn Dixie Supermarket
04.2011 - 09.2015
Meat/Seafood Specialist
Winn Dixie Supermarket
01.2003 - 03.2011
Bachelor of Science - Business Administration
University of South Alabama