Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

Christopher Phelps

Fairhope

Summary

Innovative Store Director with a strong background in leadership development and operational efficiency. Known for driving sales growth and enhancing product visibility while cultivating a positive work environment focused on teamwork and accountability.

Overview

22
22
years of professional experience

Work History

Store Director

Winn Dixie Supermarket
Mobile, AL
10.2015 - 04.2025
  • Oversaw daily store operations, ensuring compliance with company policies and procedures.
  • Managed staffing levels and schedules to optimize labor efficiency and customer service.
  • Developed and implemented sales strategies, enhancing product visibility and profitability.
  • Trained and mentored department managers, fostering a culture of teamwork and accountability.
  • Conducted regular performance evaluations for staff members, identifying areas for growth and development.
  • Optimized merchandising layouts based on shopper insights and market trends leading to enhanced product visibility.
  • Addressed customer concerns promptly and effectively, resulting in increased loyalty and repeat business.
  • Improved employee retention rates by creating a positive work environment that fostered teamwork and camaraderie among staff members.
  • Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.

Meat/Seafood Regional Sales Manager

Winn Dixie Supermarket
Montgomery, AL
04.2011 - 09.2015
  • Led regional sales strategy development to enhance market penetration and customer engagement.
  • Directed training programs for sales teams, improving product knowledge and customer service techniques.
  • Analyzed sales data to identify trends, informing strategic decisions for inventory management and promotions.
  • Collaborated with marketing teams to design promotional campaigns, increasing brand visibility and driving sales growth.
  • Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
  • Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.

Meat/Seafood Specialist

Winn Dixie Supermarket
Jacksonville, FL
01.2003 - 03.2011
  • Ensured quality and freshness of meat/seafood products through regular inspections.
  • Developed promotional displays to increase visibility and sales of meat/seafood items.
  • Trained staff on proper seafood handling techniques to ensure compliance with health standards.
  • Consistently met or exceeded departmental performance targets through effective planning, execution, monitoring, and adaptation of work processes.
  • Promoted a safe working environment by adhering to food safety regulations and maintaining a clean, organized workspace.
  • Reduced waste significantly by implementing strict inventory management procedures and accurately forecasting product demand.
  • Supported overall store performance by collaborating with other departments, participating in cross-functional initiatives as needed.
  • Increased sales revenue by creating visually appealing and informative merchandising displays for customers.
  • Played an instrumental role in the development of a comprehensive employee training program focused on seafood product knowledge, sales techniques, and customer engagement strategies.

Education

Bachelor of Science - Business Administration

University of South Alabama
Mobile, AL
12.2003

Skills

  • Sales leadership
  • Staff leadership
  • Business development
  • People management
  • Store operations
  • Retail inventory management
  • Leadership development
  • Financial operations management
  • Goals and performance
  • Store merchandising

Accomplishments

  • Managed a store that exceeded company expectations in every category during the fiscal year of 2021.
  • Supervised team of 85 staff members.

Languages

English

Timeline

Store Director

Winn Dixie Supermarket
10.2015 - 04.2025

Meat/Seafood Regional Sales Manager

Winn Dixie Supermarket
04.2011 - 09.2015

Meat/Seafood Specialist

Winn Dixie Supermarket
01.2003 - 03.2011

Bachelor of Science - Business Administration

University of South Alabama