Christy Keffeler
Southern California,CA
Summary
Dynamic healthcare operations and business development leader with robust background in leading regional teams and optimizing processes for maximum efficiency. Recognized for strong commitment to team collaboration and achieving results in dynamic environments. Known for strategic planning, adaptability, and fostering cohesive, high-performing teams.
Overview
20
20
years of professional experience
Work History
Regional Director of Operations
United Vision Partners / DLV – LA & Ventura Market
Westlake Village
01.2025 - Current
- Provide operational leadership and strategic oversight for 9 ophthalmology practices and 2 ambulatory surgery centers across Southern California.
- Drive operational efficiency, financial performance, and patient satisfaction initiatives.
- Partner with physicians and executive leadership to optimize workflows, enhance employee engagement, and support organizational growth.
- Mentored management staff, fostering leadership development and team cohesion.
Director of Payor Relations & Physician Outreach
Behavior Frontiers, LLC
El Segundo, CA
07.2022 - 01.2025
- Directed payer relations, physician outreach, and stakeholder engagement operations across 47 U.S. regions.
- Conducted payor and provider presentations while building strategic partnerships with physicians and Key Opinion Leaders (KOLs).
- Developed and trained physician outreach liaisons to strengthen pediatric referral networks.
- Increased insurance/funding referral sources by 33% year-over-year.
- Increased physician referrals by 86% within a 12-month period.
Senior Director of Practice Development & Operations
Premiere Practice Management, LLC / East West Eye Institute
Los Angeles
10.2020 - 05.2022
- Oversaw business development and operational performance for multi-specialty medical practices including ophthalmology, refractive surgery, aesthetics, and plastic surgery.
- Collaborated with physicians and executive leadership to improve patient services, operational efficiency, and revenue growth.
- Recruited physicians across ophthalmology, cardiology, and plastics to increase ambulatory surgery center utilization.
- Directed internal and external sales teams to expand market share and referral pipelines.
- Created and managed a call center to optimize patient experience and improve clinic operations efficiency.
Senior Executive Director & Regional Operations
NVISION Eye Centers
South Bay And OC
2005 - 01.2020
- Provided operational leadership and oversight for multiple Southern California centers.
- Directed Executive Directors, management teams, and sales teams to improve operational performance, patient experience, and financial results.
- Collaborated with management and sales teams to review P&L performance, identify growth opportunities, and implement operational improvements and cost-saving initiatives.
- Managed regional sales initiatives and business development strategies while maintaining Executive Director responsibilities.
- Expanded physician referral relationships and strengthened community market presence.
- Developed training programs for staff, improving service delivery and patient satisfaction rates.
- Led cross-functional teams to implement innovative eye care technologies and procedures.
Education
Business Administration And Management
Cerritos College
Skills
- Leadership Training
- Practice Operations Oversight
- Physician Recruitment
- Business Development
- Financial & Operational Performance Analysis
- Data-driven decision making
- Operational efficiency
- Salesforce, Power BI, Canva
- EMR Systems (NextGen, Compulink, NexTech, Med Manager)
- Microsoft Office Suite
Timeline
Regional Director of Operations
United Vision Partners / DLV – LA & Ventura Market
01.2025 - Current
Director of Payor Relations & Physician Outreach
Behavior Frontiers, LLC
07.2022 - 01.2025
Senior Director of Practice Development & Operations
Premiere Practice Management, LLC / East West Eye Institute
10.2020 - 05.2022
Senior Executive Director & Regional Operations
NVISION Eye Centers
2005 - 01.2020
Business Administration And Management
Cerritos College
PROFESSIONAL ACCOMPLISHMENTS
President’s Club – AT&T Wireless
Vice President – BNI Network
FBLA National Award