Cinzia Sirna
Las Vegas,NV
Summary
Driven Business Development and Sales Manager with 20 plus year career history in multi-state and global sales and supply chain. Proven skills in hiring, developing and retaining high-performance teams. Motivating leader with strengths in building strategic relationships to support key business initiatives. Bringing expertise in client acquisition and retention, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives. Highly skilled in change management, process development and implementation. Offering excellent interpersonal and communication skills and experience managing matrixed organizations.
Overview
23
23
years of professional experience
Work History
Director of Business Development, Sales & Service; Internet Sales Manager
Findlay Automotive Group: Audi Henderson and Lamborghini Las Vegas
09.2017 - Current
- Spearheaded inception and implementation of Business Development Centers within Sales and Service Departments
- Assembled key efficiency processes and implemented numerous lean process improvements
- Directly supervised team of 7+ BDC Specialists and assisted in managing 15+ sales personnel
- Provided ongoing training to sales and BDC team members on digital sales techniques, communication skills, and customer engagement best practices
- Supervised and motivated the Sales/BDC team, providing guidance, training, and expertise
- Played a crucial role in maximizing online presence, driving lead generation, and ensuring exceptional customer experiences throughout the digital sales process
- Expert in lead generation, CRM, digital marketing, and team leadership resulting in achieving sales goals and fostering growth
- Drove the generation of high-quality leads through various digital channels, including the dealership website, social media, online advertising, and third-party platforms
- Continuously refine and improve the Dealership's many lead providers to ensure optimal ROI
- Regularly achieved and often surpassed KPI closing percentage, gross profit, and CSI objectives.
- Monitored key performance indicators (KPIs) such as lead conversion rates, follow-up effectiveness, and customer feedback
- Used data-driven insights to make informed decisions and adjustments to strategies
- Encompasses a data-driven mindset with the ability to analyze metrics and make strategic decisions based on insights
- Stayed up to date with digital tools, customer relationship management (CRM) database, and communication platforms to optimize lead tracking, engagement, and follow-up
- Worked cross-functionally with department heads, sales associates, and service department to ensure seamless integration of online and offline customer experiences
- Tracked performance, prepared regular reports on BDC and online sales performance, provided insights and recommendations to General Counsel
- Managed relationships with third-party vendors, including digital marketing and technology providers, to ensure the dealership's digital presence remains competitive
- Managed online sales acquisition, existing client portfolio, and new vehicle acquisition efforts
- Developed customized solutions tailored specifically to individual client needs, leading to an increase in repeat business engagements and increased client base by developing and implementing effective business development strategies.
Demand & Inventory Planner II
Hallmark Cards, Inc.
08.2012 - 07.2017
- Forecast & manage 70+ ongoing/in & out programs consisting of approximately 1,000+ SKUs for Gold Crown (app. 75MM whsle rev)
- Facilitated the SAP conversion for Retail Gifts department
- Analyze model lines: make educated, timely, & cost-effective run decisions for Gold Crown inventory
- Facilitated interdepartmental collaboration to identify opportunities for process improvements within the supply chain.
- Achieved higher turnover rate by identifying slow-moving items and recommending targeted promotions or markdowns.
- Work cross-functionally to actively identify high risk/high revenue SKUs & request flexibility with authorization due dates &/or phased shipment options
- Lowered average inventory in 2013 by 20%
- 2014 SAP Process Catalyst, Rewards & Recognition Chair, & DC Bypass Steering Committee.
Demand & Inventory Planning Analyst II
Hallmark Cards, Inc.
11.2008 - 08.2012
- Supported various model lines consisting of 1,900+ SKUs & aided in delivering lower inventory, lower accruals, & higher turn rates annually
- Led cross-functional team in developing new process for relabeling/repacking SKUs in SAP
- Managed key SAP settings for internal & external SKUs
- Coordinated the disposition process for all model lines leading to the reduction of discard expenses by 33% & accruals by 54%.
Sales Executive
Hallmark Cards, Inc.
01.2006 - 01.2008
- Generated $3MM in new business revenue within first 8 months
- Partnered with Fortune 500 & 100 companies by developing business plans for custom designed greeting card programs
- Generated 85% of volume in new business
- Managed Hallmark's gross margin to ensure profitability on all programs
- Facilitated team meetings/customer projects with Client Services, Creative, Marketing, Finance, & Operations to ensure proper execution & delivery of product
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Presented training on CRM software tools.
Aftermarket Sales Manager & Internet Sales Manager
Wolfe Automotive Group: Jay Wolfe Nissan
05.2005 - 02.2006
- Maximized profit margins using strategic pricing models considering factors like volume discounts and special promotions.
- Managed an extensive portfolio of accounts, consistently meeting or exceeding revenue goals.
Business Development & Internet Sales Manager
AutoNation: Desert Audi
06.2003 - 04.2005
- Managed sales team's individual e-commerce prospects via Z-trac & AutoNation's Compass CRM tool
- Increased online sales by implementing effective marketing strategies and optimizing website content.
- Exceeded targets by building, directing, and motivating high-performing sales team
- 1 closing percentage for AutoNation SW District & #2 for Desert Auto Group
- Top CRM performance in the AutoNation SW District & #10 in U.S
- Two time employee of the month
Co-Owner/Partner
DMV Direct
01.2003 - 04.2005
- Collaborated with co-owner on strategic planning initiatives for long-term business success.
- Solicited new clientele & maintained customer base
- Bonded: State of Nevada.
Marketing Manager and Customer Relations Manager
AutoNation: Desert Nissan; Desert Volkswagen; Desert Audi
12.2001 - 05.2003
- Information available upon request
Education
Bachelor of Science - Management & Marketing
Park University
Kansas City, MOAssociates -
University of Nevada, Las Vegas
Las Vegas, NVSkills
- SAP, CDK Salesforce, ELEAD
- Microsoft Office: Excel, PowerPoint, Word
- Key Account Management
- Vendor Relations
Timeline
Director of Business Development, Sales & Service; Internet Sales Manager
Findlay Automotive Group: Audi Henderson and Lamborghini Las Vegas
09.2017 - Current
Demand & Inventory Planner II
Hallmark Cards, Inc.
08.2012 - 07.2017
Demand & Inventory Planning Analyst II
Hallmark Cards, Inc.
11.2008 - 08.2012
Sales Executive
Hallmark Cards, Inc.
01.2006 - 01.2008
Aftermarket Sales Manager & Internet Sales Manager
Wolfe Automotive Group: Jay Wolfe Nissan
05.2005 - 02.2006
Business Development & Internet Sales Manager
AutoNation: Desert Audi
06.2003 - 04.2005
Co-Owner/Partner
DMV Direct
01.2003 - 04.2005
Marketing Manager and Customer Relations Manager
AutoNation: Desert Nissan; Desert Volkswagen; Desert Audi
12.2001 - 05.2003
Bachelor of Science - Management & Marketing
Park University
Associates -
University of Nevada, Las Vegas
Charitable Contributions
- Golden Retriever Rescue of Southern Nevada (Foster, as needed)
- Spay Neuter Kansas City (Fundraising Committee)
- Harvesters, Kansas City (Back-Snacking Program)
- Christmas in October
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