Clyde Callicott
Aspinwall,PA
Summary
I'm a seasoned and experienced Marketing and Sales professional with a very diversified professional background with experience in several areas including Hospitality operations, sales and property management. There's nothing I can't do for the right company.
Overview
21
21
years of professional experience
Work History
Senior Living Consultant
Resort Lifestyle Communities
Pittsburgh, PA
08.2023 - Current
- Preserve our Core Values of Respect, Kindness & Compassion, Honesty, and Service Excellence.
- Actively support and execute a strategic sales plan in collaboration with the Community Managers.
- Continuously achieve and exceed sales goals in the form of occupancy and waitlist growth.
- Engage in meaningful conversations through phone calls or home visits with prospective residents to understand their needs and address any concerns.
- Demonstrate flexibility in your schedule, including availability for evenings, weekends, and holidays to support special events, seminars, and meetings with prospective residents.
Director of Marketing
SIMM Capital
Wexford, PA
03.2023 - 08.2024
- My main focus was on updating company branding, implementation of property multi channel marketing initiatives including focus on SEO and Keyword optimization for SIMM Capital and it's umbrella of companies as needed.
- My main focus was on increasing traffic to all social media platforms including Facebook and Instagram by using standard digital marketing tactics.
Director of Sales and Marketing
Celebration Villa of Allison Park
Pittsburgh, PA
04.2022 - 04.2023
- My main function of the Director of Sales and Marketing is to manage and create strategic initiatives to maximize admissions and build, grow and maintain an acceptable facility census level.
- Developing and manages resident census growth.
- Researching and analyzing local competition.
- Researching, analyzing, and monitoring the financial and demographic factors that may alter the service needs.
- Collaborating and building relationships with physicians, law attorney's, Nursing homes, community agencies, and hospitals working with various agencies to generate a positive facility image and encourage referral activities.
- Advising appropriate referrals to minimize social and economic obstacles to discharge.
- Making sales calls to medical, insurance, legal and financial professionals, senior organizations, appropriate special interest groups and other community contacts.
- Brainstorming and developing creative marketing and outreach strategies to maintain, obtain, and increase referral sources.
- Meeting with family and residents on day of admission and ensures appropriate preparation of room and introduction to nursing staff on unit.
- Maintaining a working knowledge of federal and state regulations, private insurer reimbursements and Medicare/Medicaid reimbursements.
- Working with Administrator to ensure customer satisfaction and to assess/respond to customer satisfaction surveys.
Marketing Consultant / 1099 Employee
Trek Development - Real Estate / Income based and Commercial
Pittsburgh, PA
09.2021 - 09.2022
- As a Special Projects Consultant for Trek Development I was hired to handle a series of projects that needed attention including the focus on updating company branding, and the implementation of property multi-channel marketing initiatives with Trek's multi properties websites as well as focus in increasing traffic to their Facebook and Instagram sites.
Self Employed
Self
Pittsburgh, PA
11.2018 - 09.2021
- During COVID I drove for Lyft / Door dash to make money (single dad).
Director of Marketing and Communications
Jefferson Memorial Funeral Home and Cemetery
Pittsburgh, PA
11.2018 - 06.2020
- As the Marketing Director at Jefferson Memorial I handle handled a series of exciting opportunities including the focus on updating the company branding, rebuild and implementation of the property multi-channel marketing initiatives including direct mail, digital marketing, outdoor and print advertising.
- I also headed up the implementation of an exciting special event programs to enhance and invite new faces to the property.
Relationship Manager
EV Bischoff Company
08.2015 - 02.2017
- Primary Focus as the Relationship Manager with EV Bischoff Co was to handle the needs of both new and established tenants of the three properties in the Pittsburgh Market.
- Duties included Prospecting for new business, the handling of current tenant needs as well as drafting and executing lease documents for lease renewals as well new leases for new clients.
Account Manager
WOGI FM
01.2013 - 08.2015
- My main focus as an Account Manager YOGI FM is to sell advertising to various businesses as well as assist and evaluate their marketing needs so to assist the client gain their marketing share and branding potential in the Pittsburgh market needs.
- I currently hit or surpass my assigned sales goals of over $25K a month.
Northwest Business Manager
Odds On Promotions
Reno, NV
11.2010 - 11.2011
- Odds On Promotions offered promotional products from software to promotional needs for various business including broadcast radio and TV to Casinos.
- As the Northwest Business Development Manager with Odds On Promotions, my main focus was to focus and serve various promotional business needs for various businesses in the Pacific Northwest (from Northern CA, to WA State as well as some Canadian businesses as well).
- I was able to achieve and surpass sales goals of over $30K a month.
General Manager
Siena Spa Hotel Casino
Reno, NV
11.2009 - 11.2010
- For the Siena Hotel Spa Casino knowing that it was a distressed property.
- Our goal was to implement a series of basic business model building tactics to return the property to a profitable status.
Vice President of Marketing
Wheeling Island Hotel Casino
Wheeling, WV
02.2008 - 11.2010
- During my tenure we guided the property thru sever economic times in a double digit down market, all our efforts were on reorganizing the property for a healthier future.
- This included overseeing all aspects of the property including finance, gaming, Hotel Rev generation including yield mgmt., and Food & Beverage Operations.
- However due to the inability for the owner to obtain additional funding for the property which led into Chapter 11 status, the owner ordered its closure mid-November of 2010.
Vice President of Marketing
Twin River Casino
Lincoln, RI
07.2005 - 12.2007
- Primary objectives for this property were to rebuild and introduce an all new brand to the state of RI as well as introduction of basic marketing operational elements to the property.
- This included the implementation of a fully functional casino and consumer marketing program, the rebuild of the bus / sales program so to achieve higher profitability targets, the installation of an aggressive but cost-effective marketing programs including the introduction and rollout of a comprehensive player loyalty program (including direct mail tactics), and the creation of a property entertainment program.
Vice President of Marketing
Wheeling Island Hotel Casino and Racetrack
Wheeling, WV
02.2008
- Primary objectives for this property was to assist in rebuilding of its local and regional brand awareness as well assist in the re-introduction of basic marketing operational elements to the property.
- Based on these revised tactics, we demonstrated an incremental lift to targeted revenues by an average of 11% or an increase to plan / $1.3M in operational profit.
Timeline
Senior Living Consultant
Resort Lifestyle Communities
08.2023 - Current
Director of Marketing
SIMM Capital
03.2023 - 08.2024
Director of Sales and Marketing
Celebration Villa of Allison Park
04.2022 - 04.2023
Marketing Consultant / 1099 Employee
Trek Development - Real Estate / Income based and Commercial
09.2021 - 09.2022
Self Employed
Self
11.2018 - 09.2021
Director of Marketing and Communications
Jefferson Memorial Funeral Home and Cemetery
11.2018 - 06.2020
Relationship Manager
EV Bischoff Company
08.2015 - 02.2017
Account Manager
WOGI FM
01.2013 - 08.2015
Northwest Business Manager
Odds On Promotions
11.2010 - 11.2011
General Manager
Siena Spa Hotel Casino
11.2009 - 11.2010
Vice President of Marketing
Wheeling Island Hotel Casino
02.2008 - 11.2010
Vice President of Marketing
Wheeling Island Hotel Casino and Racetrack
02.2008
Vice President of Marketing
Twin River Casino
07.2005 - 12.2007