Dani Mathews
Charleston,SC
Summary
Results-driven Retail Manager with 10+ years of experience working with varying consumer bases and clientele and experience overseeing sales teams to meet sales plans. Customer oriented, passionate and dedicated specialist with evolving knowledge of makeup and fashion styles, personal preferences and industry trends. Proficient in handling customers' complaints, inquiries and addressing concerns. Outstanding leadership, organizational and communication skills.
Overview
10
10
years of professional experience
Work History
Assistant Store Manager
Vuori
Charleston, SC
12.2025 - Current
- Supervised daily store operations, enhancing team performance and customer satisfaction.
- Trained and mentored staff on product knowledge and sales techniques to drive engagement.
- Successfully onboarded and trained 9 new associates on store policy and best selling practices.
- Conducted weekly meetings with the Inventory and Visual Leads to streamline business operations and offer mentorship in career advancement.
- Succeeded in helping generating a store sales volume of 3.5 mil in less than a year of operations
Inventory Lead
Vuori
Charleston, SC
08.2025 - 12.2025
- Oversaw inventory management processes to enhance stock accuracy and minimize discrepancies.
- Trained and mentored team members on best practices for inventory control procedures.
- Implemented cycle counting strategies to improve inventory turnover rates and reduce waste.
- Promoted to Assistant Store Manager
Assistant Visual Manager
Free People
Charleston, SC
05.2025 - 08.2025
- Evaluated display effectiveness using various metrics such as sales data, customer feedback, and conversion rates, refining strategies as needed for continuous improvement.
- Boosted sales performance by creating eye-catching merchandise presentations that drew customer attention.
- Maximized space usage through effective fixture placement and creative design solutions, optimizing product exposure without overcrowding displays.
- Contributed to the teams success in July 2025 as the #1 MVMT store for the East Coast by earning just over 600K in sales.
Sales Supervisor
Reformation
09.2023 - 05.2025
- Played a key role in the successful opening of new store, coordinating teamwork across multiple departments to ensure a successful brand launch
- Helped grow overall store business through team collaboration and marketing to $1.65 mil in 2024
- Assumed the role of Assistant Store Manager while Store Manager was out of the business
- Supported seasonal store location in East Hampton summer of 2024 and recognized as the #1 seller in store during employment
- Executed weekly floor sets, collaborating with operations to ensure compliance on company visual standards
- Oversaw employee performance, coached to opportunities, and promoted company values
- Hired, supervised and coached 4-6 employees annually on sales and customer service strategies to optimize performance
- Succesfully hired and onboarded 7 new associates to support the needs of the business
- Accepted into the Visual Style Council for the brand and collaborated with 4 national and international stores on their visual floor sets and standards, providing biweekly feedback
MAC Lead Makeup Artist
Ulta Beauty
Charleston, SC
05.2021 - 09.2023
- Exceeded previous year sales and successfully built counter business to $280k within first year of employment
- Managed appointment portal for cosmetic service bookings
- Enhanced client satisfaction by providing personalized product recommendations and received consistent positive performance reviews
- Conducted multiple one on one trainings with associates and store vendors on brand pillar products/top sellers as well as seasonal products launches
Clinique Cosmetic Counter Manager
Ulta Beauty
Summerville, SC
03.2020 - 05.2021
- Drove business growth and surpassed sales goals to achieve over $350K in revenue
- Executed product demonstrations and sample applications, raising exposure of individual and key brands
- Recognized as a top performer within the district, averaging over $7.5K weekly product sales
Prestige Sales Manager
Ulta Beauty Inc.
Charleston, SC
08.2019 - 03.2020
- Developed strategies and plans to increase sales, optimize store operations, and ensure customer satisfaction
- Organized promotional events and interacted with community to increase sales volume
- Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements
- Analyzed team performance, sales data and reported performance results to area managers
- Hired, supervised and coached with a focus of inclusivity ensuring a diverse team representation to the community
- Promoted to Clinique Counter Manager
Prestige Beauty Advisor
Ulta Beauty Inc.
Metarie, LA
04.2016 - 08.2019
- Greeted and engaged guests creating a personalized experience in store
- Performed makeup applications, skincare analysis, and product demonstrations with guests to drive sales and the guest service experience
- Executed biweekly and seasonal store visuals and upheld business merchandising standards
- Promoted to Prestige Sales Manager
Education
Vocal Performance
Southeastern Louisiana University
Hammond, LAHahnville High School
Boutte, LASkills
- Problem Anticipation and Resolution
- Team Leadership
- Inventory Management Procedures
- Social Media Marketing
- Recruiting and Hiring
- Training and Education
Timeline
Assistant Store Manager
Vuori
12.2025 - Current
Inventory Lead
Vuori
08.2025 - 12.2025
Assistant Visual Manager
Free People
05.2025 - 08.2025
Sales Supervisor
Reformation
09.2023 - 05.2025
MAC Lead Makeup Artist
Ulta Beauty
05.2021 - 09.2023
Clinique Cosmetic Counter Manager
Ulta Beauty
03.2020 - 05.2021
Prestige Sales Manager
Ulta Beauty Inc.
08.2019 - 03.2020
Prestige Beauty Advisor
Ulta Beauty Inc.
04.2016 - 08.2019
Vocal Performance
Southeastern Louisiana University
Hahnville High School