David Cusworth
Chuluota,FL
Summary
Results-driven Sales Manager with proven success in leading sales teams to achieve targets and expand market reach. Skilled in developing effective sales strategies, fostering client relationships, and identifying new business opportunities. Demonstrated ability to improve team performance through coaching and motivational techniques. Consistently enhanced revenue growth by implementing innovative sales tactics and optimizing operational processes.
Overview
29
29
years of professional experience
Work History
Sales Manager
Terminix/Rentokil
Orlando, USA
04.2023 - Current
- Oversee team of 10 Sales Professionals, managing recruitment and training processes.
- Facilitated regular skill development and support on the field.
- Conducted daily meetings with sales professionals to review performance goals.
- Formulated strategies and objectives aimed at achieving sales goals.
- Addressed and resolved issues concerning sales and service.
- Ensured all interactions between clients and representatives were documented properly.
- Gained market share in new sales performance through aggressive team training.
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
Adzak Management LLC
01.2006 - 08.2022
- Founded business in 2006 upon relocating to the United States.
- Negotiated contracts and agreements with business partners, vendors, and customers.
- Designed and executed print advertising campaigns targeting specific audiences.
- Recruited, trained, evaluated, and supervised staff members in accordance with company policies and procedures.
- Attracted talent to meet company needs.
European Sales Director
TLC Esmart (Europe) Ltd
Coventry, UK
01.2005 - 01.2006
- Responsible for sales across the UK
- Provided guidance, mentoring and training support to entry-level sales personnel.
- Presented sales proposals to prospective customers to build new opportunities.
- Implemented sales programs by developing field sales action plans.
- Strengthened revenue opportunities by developing tailor-made sales strategies based on industry trend and competitor analysis.
- Developed and implemented strategic sales plans to increase customer base and ensure customer retention.
Sales Director
Bridge Works Ltd.
01.2003 - 01.2005
- Responsible for strategy and operation negotiating high level channel strategies and responsible for all worldwide Channel sales
Sales Manager
CMS Distribution
01.2001 - 01.2003
- Responsible for sales of CMS storage products across the U.K
- Including ATL, Exabyte and other vendors
Sales Director (Northern Europe)
Quantum ATL
01.1999 - 01.2001
- Led recruitment and onboarding of major reseller partners and integrators.
- Maintained active sales contacts with assigned accounts to keep communication open and capture consistent revenue.
- Hired and motivated high-performing sales team.
- Negotiated contracts with vendors and distributors to optimize supply chain processes.
- Supported sales team members to drive growth and development.
- Established sales objectives by forecasting and developing annual sales quotas for regions and territories.
National Sales Manager
Transformation Software
01.1996 - 01.1999
- Responsible for sales to resellers across the UK
- Managing a team of 10 sales personnel with full target and P and L responsibility
- Products Include Storage Tek, Spectra Logic etc
Education
Bachelor of Science - Electronic And Electrical Engineering
Farnborough College
UK09-1980
Skills
- Sales
- Business development
- Evangelising
- Marketing
- Customer service
- People management
- Sales presentation
- Territory sales management
- Persuasive negotiations
- Key account management
- Exceeds sales goals
- Sales territory growth
- Training and development
References
References available upon request.
Timeline
Sales Manager
Terminix/Rentokil
04.2023 - Current
Adzak Management LLC
01.2006 - 08.2022
European Sales Director
TLC Esmart (Europe) Ltd
01.2005 - 01.2006
Sales Director
Bridge Works Ltd.
01.2003 - 01.2005
Sales Manager
CMS Distribution
01.2001 - 01.2003
Sales Director (Northern Europe)
Quantum ATL
01.1999 - 01.2001
National Sales Manager
Transformation Software
01.1996 - 01.1999
Bachelor of Science - Electronic And Electrical Engineering
Farnborough College
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