Debbie Newsome-Banks
Marketing Sales
Hampton, Virginia
Summary
Dynamic marketing leader with a proven track record at Royalty and Blessings Homecare, driving multichannel campaigns that enhanced client acquisition and brand awareness. Skilled in digital marketing and relationship building, I successfully developed strategic partnerships and optimized outreach efforts, resulting in improved engagement and lead quality.
Overview
14
14
years of professional experience
Work History
Director of Marketing
Royalty and Blessings Homecare
04.2018 - 06.2024
- Directed multichannel marketing campaigns to support homecare service awareness and client acquisition.
- Developed brand messaging aligned with compassionate care values and community trust.
- Coordinated social media, email, and digital content to strengthen outreach efforts.
- Analyzed campaign performance and adjusted strategies to improve engagement and lead quality.
- Built referral relationships with community partners and healthcare organizations.
- Supervised marketing materials to ensure accuracy, compliance, and brand consistency.
- Built strong relationships with industry professionals and influencers.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
Car Salesperson
Freedom Ford
08.2013 - 11.2015
- Guided customers through vehicle selection using product knowledge and feature comparisons.
- Presented financing options and lease terms clearly during purchase discussions.
- Conducted test drives and explained performance, safety, and technology features.
- Maintained detailed customer records and follow-up notes in CRM systems.
Marketing Specialist
Advanced Marketing Group
02.2010 - 03.2012
- Coordinated email marketing campaigns and maintained content calendars
- Drafted promotional copy for digital channels and campaign materials
- Monitored campaign performance and prepared routine marketing reports
- Supported social media scheduling, audience engagement, and brand consistency
- Improved customer retention rates by designing customized loyalty programs tailored to individual needs.
Education
Associate of Business Administration -
Bryant & Stratton College
Hampton, VABachelor of Arts - Human Services Management
Walden University
Minneapolis, MN05.2028
Associate of Arts - Human Services
University of Phoenix
Tempe, AZ09.2014
Skills
Networking
Digital marketing
Strategic planning
Project planning
Marketing
Sales
Influencer partnerships
Social media marketing
Relationship building
Creative and innovative
Marketing and advertising
Decision-making
Public and media relations
Sales expertise
Timeline
Director of Marketing
Royalty and Blessings Homecare
04.2018 - 06.2024
Car Salesperson
Freedom Ford
08.2013 - 11.2015
Marketing Specialist
Advanced Marketing Group
02.2010 - 03.2012
Associate of Business Administration -
Bryant & Stratton College
Bachelor of Arts - Human Services Management
Walden University
Associate of Arts - Human Services
University of Phoenix