Deborah Norris
LaFayette,AL
Summary
ABOC, NCLEC, Florida and Georgia Licensed Dispensing Optician with thirty-nine years of experience including lifestyle selling of eyewear; adjusting and repairing eyewear; surfacing lenses and finishing lenses; filing insurance; optometric technician.
Overview
1
1
Certification
25
25
years of professional experience
Work History
Licensed Dispensing Optician
Lenscrafters Luxottica
Columbus, GA
11.2025 - Current
- Provided expert guidance on eyewear selection for diverse customer needs.
- Conducted precise measurements for lenses and frame fittings to ensure optimal vision correction.
- Educated clients on proper eyewear care and maintenance for longevity and performance.
- Collaborated with optometrists to interpret prescriptions and recommend appropriate products.
- Trained junior staff on dispensing techniques and customer service best practices to enhance team performance.
- Educated patients on proper eyewear care techniques, prolonging the lifespan of their glasses or contact lenses.
- Assisted patients in selecting frames that met their aesthetic preferences and budget requirements.
- Achieved high-quality results with meticulous attention to detail during lens fitting procedures.
- Conducted quality control checks on incoming shipments, verifying accuracy of prescription lenses to uphold high standards of care.
- Resolved customer complaints efficiently, demonstrating empathy and understanding while maintaining professionalism at all times.
- Performed comprehensive measurements for accurate eyewear prescriptions, ensuring optimal visual clarity for patients.
- Calibrated seg heights, vertex, and pupillary distance and pantoscopic tilt to customize eyeglass orders and create perfect fit.
- Filed claims with vision and medical insurance companies to garner payment for optical services.
- Educated patients on proper use, care and maintenance of eyeglasses and contact lenses.
- Aided patients in selection of flattering eyeglass frames appropriate for prescription and style preferences.
- Contacted patients when eyeglasses or contact lenses arrived in store and assisted with final fitting.
- Verified and updated patient records promptly to guarantee accurate prescription information.
Manager
Daniel Eye Care
Auburn, AL
06.2019 - 11.2025
- Led team to enhance customer service strategies, improving client satisfaction and loyalty.
- Developed and implemented training programs for staff, increasing operational efficiency and product knowledge.
- Streamlined inventory management processes, reducing waste and optimizing stock levels across locations.
- Analyzed sales data to identify trends, informing strategic decisions that boosted revenue growth.
- Cross-trained existing employees to maximize team agility and performance.
- Maximized performance by monitoring daily activities and mentoring team members.
- Accomplished multiple tasks within established timeframes.
Laboratory Technician
Best Price Digital Lenses
Pensacola, FL
08.2018 - 06.2019
- Conducted quality control tests on digital lenses to ensure compliance with industry standards.
- Operated and maintained laboratory equipment, ensuring optimal performance and safety protocols.
- Assisted in developing new lens formulations, contributing to product innovation and enhancement.
- Analyzed test results and documented findings, ensuring accuracy and consistency in reporting procedures.
- Cleaned and sterilized tools and equipment to maximize purity of specimens.
Manager
The GlassesStore
Gulf Breeze, FL
06.2016 - 08.2018
- Managed day-to-day operations of a high-end optical shop
- Educated patients on lens qualities and designs
- Dispensed, repaired, and adjusted eyewear
- Ordered and dispensed contact lenses
- Surfaced and finished lenses
- Oversaw sales and customer service operations
Manager
Auburn Eye Care
Auburn, AL
10.2001 - 05.2016
- Fostered a collaborative work environment, mentoring team members to achieve personal and professional development goals.
- Established performance metrics to evaluate staff productivity, driving accountability and continuous improvement initiatives.
- Oversaw visual merchandising strategies, ensuring alignment with brand standards and maximizing sales potential.
- Coordinated cross-functional teams to execute marketing campaigns, enhancing brand visibility in competitive markets.
- Managed and motivated employees to be productive and engaged in work.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
Education
Liberal Arts And Sciences
University of Alabama At Birmingham
Birmingham, ALLiberal Arts And Sciences
Auburn University
Auburn, ALSkills
Time management
Professionalism and ethics
Motivational skills
Insurance verification
Retail sales
Optical orders
Eyewear brands
Frame selection assistance
Optical dispensing expertise
Fashion sense
Eyewear trends
Optical measurements accuracy
Optical laboratory coordination
Prescription interpretation proficiency
Lens recommendation
Strong communication
Eyewear adjustment techniques
Customer service
Insurance billing
Order preparation
Transaction processing
Product upselling
Frame fitting
Eyeglass repair
Teamwork
Attention to detail
Problem-solving abilities
Multitasking
Reliability
Excellent communication
Critical thinking
Verifying prescriptions
Frame repair
Certification
American Board of Opticianry Certified
National Contact Lens Examiners Certified
Timeline
Licensed Dispensing Optician
Lenscrafters Luxottica
11.2025 - Current
Manager
Daniel Eye Care
06.2019 - 11.2025
Laboratory Technician
Best Price Digital Lenses
08.2018 - 06.2019
Manager
The GlassesStore
06.2016 - 08.2018
Manager
Auburn Eye Care
10.2001 - 05.2016
Liberal Arts And Sciences
University of Alabama At Birmingham
Liberal Arts And Sciences
Auburn University