Edward T. Russell
Washington
Summary
Dynamic Director of Sales and Marketing with a track record in executing comprehensive sales strategies. Skilled in brand marketing, new business development, and fostering long-term client relationships to achieve over $10MM in annual sales. Certified Relocation Professional with advanced knowledge in global mobility, tax, and relocation.
Overview
2027
2027
years of professional experience
1
1
Certification
Work History
Director of Sales and Marketing
The Lansburgh Corporate Housing
Washington, DC
2022 - Current
- Developed and executed comprehensive sales strategies, enhancing market penetration, and brand visibility leading to 10MM+ in annual sales .
- Spearheaded global conferences and trade shows to showcase The Lansburgh's status as a premier corporate housing service provider, generating valuable leads, and networking opportunities.
- Fostered relationships with corporate clients, securing long-term partnerships, and repeat business opportunities.
- Optimized digital marketing efforts through SEO improvements, PPC campaigns, email marketing initiatives, resulting in increased web traffic and lead generation.
- Secured major client contracts by delivering persuasive presentations that highlighted the value of our products and services.
- Managed a high-performing sales team, providing regular coaching and training to enhance their skills and performance.
Sales Associate
The Lansburgh - Corporate Housing
Washington, DC
2005 - 2022
- Assisted customers in selecting corporate housing options tailored to individual needs
- Maintained accurate records of customer interactions and transactions in CRM system
- Developed strong relationships with clients, ensuring high levels of satisfaction and repeat business
Education
Bachelor of Science - Business Administration
University of Florida
Gainesville, FLSkills
- Partnership development
- Sales presentations
- Pricing strategy
- International sales
- Trade show management
- Budget development
- Brand marketing
- New business development
Certification
- CRP - Certified Relocation Professional, Worldwide ERC - Active
- CCHP - Certified Corporate Housing Provider - Corporate Housing Providers Association - Active
Languages
English
Native or Bilingual
Spanish
Limited Working
Timeline
Director of Sales and Marketing
The Lansburgh Corporate Housing
2022 - Current
Sales Associate
The Lansburgh - Corporate Housing
2005 - 2022
Bachelor of Science - Business Administration
University of Florida