Emily Moore
Summary
Dynamic business development leader with a proven track record, excelling in marketing strategy and partnership development. Expert in driving revenue growth through innovative referral programs and community engagement. Adept at fostering relationships and enhancing brand presence, resulting in sustained occupancy increases and strengthened community trust.
Overview
6
6
years of professional experience
Work History
Director of Business Development
Caldera Care
Spokane
12.2025 - Current
- Develop and execute strategic marketing plans that increase referrals, strengthen brand presence, and build long-term community trust
- Lead all sales and marketing efforts for two nursing home communities to maintain strong census, optimize skilled mix, and drive sustainable growth
- Built and strengthened referral partner relationships with hospitals, physicians, case managers, social workers, home health agencies, and other healthcare providers to enhance collaboration and support admissions growth
- Proactively identify and cultivate new referral sources to expand market reach and increase admission opportunities
- Coordinate tours, presentations, and follow-up with prospective residents, families, and referral partners to drive admissions
- Collaborate closely with clinical and administrative leadership to ensure admissions align with clinical capabilities and business goals
- Acted as the primary community liaison and public face of the facilities, representing the organization at networking events, healthcare meetings, and community outreach initiatives.
- Oversee branding, marketing materials, and promotional initiatives to ensure consistent messaging and a positive community reputation
- Tracked census performance, referral data, and conversion metrics to assess effectiveness and support data-driven decision-making
Director of Admissions and Marketing
Spokane Health & Rehabilitation
Spokane
05.2025 - 12.2025
- Develop and implement strategic marketing initiatives to increase census, community awareness, and referral partnerships with hospitals, physicians, and community organizations.
- Managed facility reputation, patient retention, referral pipelines, and occupancy goals, driving consistent census growth.
- Lead and oversee the full admissions process, from initial inquiry to resident move-in, ensuring compliance with state, federal, and facility regulations.
- Conduct assessments of prospective residents for clinical and financial eligibility, collaborating with physicians, hospital discharge planners, and families to support smooth transitions of care.
- Serve as the primary liaison for families during the admissions process, providing education, guidance, and compassionate support during decision-making.
- Planned, coordinated, and executed community-facing events, staff engagement activities, and resident engagement programs, strengthening relationships and enhancing facility visibility and culture.
- Represent the facility at community booths, health fairs, and local outreach events to promote services and build brand recognition.
- Collaborate with the HR Director to manage and post engaging content on social media platforms, showcasing staff highlights, resident life, and community involvement.
- Directed external communications, including social media, advertising, outreach events, and branded materials, aligning with facility mission and brand identity.
- Support and execute additional marketing tasks, including branded materials, event promotions, and community partnerships.
Administrative Assistant 2
Spokane Regional Health District
Spokane
08.2024 - 05.2025
- Managed and maintained executive calendars, scheduling appointments, meetings, and travel arrangements
- Screened phone calls and emails for executives, prioritizing messages to ensure timely responses
- Maintained confidential files and records with utmost discretion
- Provided administrative support to multiple departments by handling incoming/outgoing mail and packages
- Coordinated conference room bookings ensuring availability according to meeting schedules
- Scheduled interviews for job applicants; greeted candidates upon arrival; coordinated interview logistics
- Prepared meeting agendas and minutes to ensure follow-up on key discussion points and action items
- Created efficient filing systems that enhanced document organization and retrieval
- Assisted in the preparation of budgets by gathering data on expenses and monitoring spending trends
- Developed vendor relationships to negotiate favorable pricing for office supplies
- Collaborated with IT department to troubleshoot computer hardware/software issues as the first point of contact for employees' technical needs
- Responded promptly to inquiries from clients/customers via phone/email providing accurate information
- Served as a liaison between executives/employees/departments facilitating effective communication flow
- Maintained a professional appearance and demeanor while representing the company at all times
Office/Marketing Manager
Palmer Construction
08.2022 - 08.2024
- Developed and executed marketing strategies, including digital, referral, and community-based campaigns, enhancing company reputation and driving client retention.
- Managed and grew company social media accounts; created branded graphics to strengthen online presence and engage audiences.
- Implemented customer retention initiatives and referral programs, increasing repeat business and fostering client satisfaction.
- Analyzed marketing performance and adjusted strategies to align with company goals.
- Ensure smooth daily operations by overseeing staff performance, scheduling subcontractors, and coordinating project start and install dates.
- Act as primary point of communication on behalf of CEO for internal and external matters.
- Resolve customer complaints quickly and effectively to maintain positive client relationships.
- Handle billing processes, including invoicing, insurance supplements, unpaid balances, and customer communications regarding insurance coverage.
- Monitored and protected company reputation across platforms, addressing feedback and promoting positive brand image.
Administrative Assistant
Pioneer Human Services
01.2022 - 08.2022
- Coordinated client appointments and managed calendars for multiple counselors, enhancing operational efficiency.
- Verified insurance eligibility and coverage for scheduled services, preventing billing issues and ensuring compliance.
- Maintained strict confidentiality while handling sensitive client information in accordance with HIPAA regulations.
- Entered and managed client records in Raintree, including data required for county court contracts.
- Administered and accurately documented client urinalysis (UA) testing, maintaining confidentiality and compliance.
- Provided empathetic support to clients navigating sensitive life transitions, fostering positive relationships.
General Manager
Jimmy Johns
01.2020 - 01.2022
- Coordinated staff shifts to ensure optimal coverage and service levels.
- Monitored store performance to achieve weekly profit margins through effective labor and inventory management.
- Monitored store performance to meet all labor goals.
- Conducted weekly store inventory to maintain stock accuracy and availability.
- Provided exceptional customer service to every customer who came into the restaurant
- Oversaw the completion of all cleaning tasks to meet standards.
- Balanced cash registers daily to ensure accurate financial records.
Education
High School Diploma -
Spokane Valley High School
12-2017
Bachelor of Science - Marketing
Western Governors University
05-2026
Skills
- Key account management
- Lead generation
- Pipeline development
- Revenue growth
- Customer engagement
- Marketing strategy
- Brand development
- Social media marketing
- Partnership development
- Event coordination
- Organizational development
- Networking skills
Timeline
Director of Business Development
Caldera Care
12.2025 - Current
Director of Admissions and Marketing
Spokane Health & Rehabilitation
05.2025 - 12.2025
Administrative Assistant 2
Spokane Regional Health District
08.2024 - 05.2025
Office/Marketing Manager
Palmer Construction
08.2022 - 08.2024
Administrative Assistant
Pioneer Human Services
01.2022 - 08.2022
General Manager
Jimmy Johns
01.2020 - 01.2022
High School Diploma -
Spokane Valley High School
Bachelor of Science - Marketing
Western Governors University