Erick Sanchez
Ewa Beach,HI
Summary
History of executing successful operations and sales strategies, product training and creating marketing initiatives designed to enhance the in-store and ecommerce customer experience. A decade of experience within leadership while successfully opening/leading stores in the New York Market for both startups and Heritage Brands such as Casper, HYPEBEAST, On and Officine Generale. Directing Sales withing multi-stores for the Northeast Market at Hastens Sleep Spa's in New York City. I have currently relocated to Oahu, Hawaii in January 2024.
Overview
8
8
years of professional experience
Work History
Store Director
Officine Generale
New York, NY
10.2023 - 01.2024
- Collaborated with U.S Retail Manager and Creative Director/Founder to developed the 4th DTC store front in the U.S and 1st Store front on Madison Ave, NY.
- Partnered with HR to recruit and hire within own network.
- Analyzed all in-store processes within sales, visuals, inventory and internal paperwork including scheduling and P&L.
- Monitored daily operations/AOR while providing coaching and development initiatives to drive revenue and increase teams performance.
Associate Store Leader
On
Brooklyn, NY
05.2023 - 10.2023
- Collaborated with retail and corporate team to open the 4th DTC store in North America and the second store within the New York Metropolitan area in Williamsburg, Brooklyn.
- Recruited, interviewed and hired qualified employees to provide top-quality service.
- Led teams in planning, implementation and execution of merchandising and operating initiatives to streamline business effectiveness.
- Checked monthly sales and performance reports to support operational planning and strategic decision-making.
- Provided mentorship/coaching for employees to generate sales, promote effective upselling and cross-sell to improve retail productivity.
Senior Sales Manager
HYPEBEAST
New York, NY
05.2022 - 05.2023
- Helped develop HYPEBEAST first Global Flagship location based on it's ecommerce platform HBX.
- Researched and communicated competitive activity to influence marketing plans and sales tactics.
- Developed and implemented new sales strategies to update product lines.
- Successfully hosted in-store events for Fossil, American Express X Mastercard, Tommy Hilfiger, Timberland, Valentino and National Geographic.
Sartoria Solomeo Specialist | MTM
Brunello Cucinelli
New York, NY
06.2021 - 05.2022
- Sold $750,000 within 10-months span between in store clientele and Special consignments.
- Was part in overseeing Made to Measure department better known as "Sartoria Solomeo" in Brunello Cucinelli Meatpacking District.
- Spearheaded communication between store and made to measure department in Italy to ensure customizations of suits were completed to perfection.
- Partnered delicately with clientele to design and tailor suits based on their needs.
Solomeo Menswear Academy (Creative)
Brunello Cucinelli
Umbria, Solomeo, Italy
05.2021 - 06.2021
- Created retail displays to highlight particular products and drive sales according to corporate strategy.
- Collaborated closely with Visual Lab to produce and finish campaign look-books.
- Conducted fittings with models and customers, pinned garments for planned alterations based on BC SatoriaSolomeo focused on the Made to Measure department.
- Produced various design layouts for window, interior and sign displays and floor plans.
Sales Manager
Hastens
New York, NY
06.2020 - 05.2021
- Defining goals and objectives to generate more than $15 Million annually in sales revenue.
- Exceeding sales goals and improved profitability by aligning sales strategies and business plans with market trends.
- Reducing process gaps by hiring, supervising and coaching employees on sales strategies and protocols, optimizing performance, growth and profitability.
- Maintaining professional network of potential clients and business opportunities.
Product Consultant Specialist (HQ)
Casper
New York, NY
06.2019 - 06.2020
- Top 3 in sales for 4-month span, reaching $2.5 million dollars in sales between Salesforce Clienteling and email correspondence for both trade and contract sales.
- Demonstrated how to properly use and apply products, enabling customers to learn about features before purchasing items.
- Took part in trainings and workshops, learning about upcoming product launches and new merchandise.
Sleep Specialist
Casper
New York, NY
04.2018 - 06.2019
- Top sales for the last 9 months, sold over $500,000 in sales between in-store purchases and Salesforce clienteling.
- Provided excellent customer service and follow up with customers through clienteling and e-mail correspondence.
- Help Casper maintain a healthy sales pipeline by collecting guest contact information and inviting individuals to trial our products.
- Maintain visual integrity of the space, while staying up to date with all product information.
Supervisor (Operations Lead)
Swatch Group
New York, NY
05.2016 - 04.2018
- Successfully overseeing a stock team of 10 as part of operational AOR (Area of Responsibility)
- Lead inventory results in shrink of -.5 percent goal to a current season result of .1 percent while reinforcing Swatch LP principles regarding internal, external theft and paperwork.
- Audited display products on a weekly basis to ensure that there were no discrepancies & that products were not stolen according to LP standards.
- Conducted full orders of replenishment with planning on low level products in stock throughout an item request template.
Education
Certificate - Psychology
Yale University
New Haven, CT06.2020
Bachelor of Arts - Business Administration
Brooklyn College of The City University of New York
Brooklyn, NY05.2019
Associate of Arts - Business Administration
Borough of Manhattan Community College of The City University of New York
New York, NY05.2017
Skills
- Team Leadership
- Inventory Management
- Profit and Revenue-Generating Strategies
- Customer Service
- Effective Time Management
- Store Operations
Timeline
Store Director
Officine Generale
10.2023 - 01.2024
Associate Store Leader
On
05.2023 - 10.2023
Senior Sales Manager
HYPEBEAST
05.2022 - 05.2023
Sartoria Solomeo Specialist | MTM
Brunello Cucinelli
06.2021 - 05.2022
Solomeo Menswear Academy (Creative)
Brunello Cucinelli
05.2021 - 06.2021
Sales Manager
Hastens
06.2020 - 05.2021
Product Consultant Specialist (HQ)
Casper
06.2019 - 06.2020
Sleep Specialist
Casper
04.2018 - 06.2019
Supervisor (Operations Lead)
Swatch Group
05.2016 - 04.2018
Certificate - Psychology
Yale University
Bachelor of Arts - Business Administration
Brooklyn College of The City University of New York
Associate of Arts - Business Administration
Borough of Manhattan Community College of The City University of New York
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