Faith Woelfel

I’m a proactive and dependable team player who genuinely enjoys helping wherever I can. I’m always looking for ways to improve, whether that means making a process smoother, strengthening a client relationship, or pushing my skills further. I’m curious by nature, love learning new tools and trades, and I like to dive into new topics until I can consider myself an expert (or at worst a near-expert.) Above all, I care deeply about being a collaborative team member and driving shared success while being someone my team can count on.

• Grew key accounts to more than $1m in annual revenue through strategic account planning and integrated marketing execution
• Led client relationship for a regional quick-service restaurant account with 100+ locations and a portfolio representing a $3M annual media budget.
• Supported a global transit technology account spanning 7+ countries and campaigns in more than 170 cities/counties.
• Led cross-functional teams integrated work across paid media, creative, production, social, web development and account teams.
• Supported a high-profile production initiative featuring a New England Patriots quarterback from planning through launch.
• Built experience across client services, project management, paid media, business development, RFPs, content, reporting, and agency operations.
• Built a trusted, long-term client relationship with Papa Gino’s and D’Angelo. The account documentation identifies Faith as responsible for day-to-day communications and project oversight across all workstreams, describing her as “spectacular and well liked” by the client. Colleagues also specifically recognized that the client trusts her and responds positively to her work.
• Managed a complex, integrated account across media, creative, and brand. Faith has overseen media planning, campaign launches, monthly reporting, invoicing, brand refresh work, evergreen campaigns, limited-time offers, creative toolkits, and cross-functional teams across both brands.
• Supported the transition of PGDA from its prior agency relationship into Marketing Doctor/Gravity. The transition work covered campaign history, paid search, paid social, analytics, reporting, platform access, vendor coordination, finance, data transfer, and post-transition processes.
• Delivered measurable paid-media performance and strategic reporting. Faith’s reporting portfolio documented strong results across Papa Gino’s and D’Angelo, including Papa Gino’s July 2025 growth of 21% in attributed transactions and 26% in attributed revenue month over month, as well as major year-over-year gains across Meta, MTNT, Search, and other channels. D’Angelo reporting also documented improvements from male-first targeting, including a 3% increase in transactions, 4% revenue growth, and a 19% CTR increase.
• Expanded the client relationship beyond media into creative and brand services. The records show that Gravity’s creative AOR launched after the successful media relationship, and Faith was part of the team recognized for delivering a “winning” PGDA Creative pitch.
• Developed strong commercial and financial-management experience. Faith has managed separate budgets for two brands, recurring invoicing, media spend, credits, scope protections, hours tracking, burn-rate reporting, and revenue-versus-actual-spend analysis.
• Developed hands-on campaign-copy and creative-production expertise. The account documentation records Faith as drafting approximately 95% of paid-media copy, adapting client assets into platform-ready materials, and using brand guidelines, prior assets, and AI-assisted workflows to accelerate execution.
• Completed a substantial place-branding and research engagement for Northampton. The Northampton Findings Deck brought together eight research workflows, audience analysis, competitive research, economic data, brand positioning, messaging directions, and strategic pillars.
• Established strong documentation and operational systems. Internal documentation describes Faith as the primary point person for PGDA’s document organization and institutional knowledge.
• Earned strong peer recognition. Messages describe Faith as “amazing as always,” while other shout-outs highlight the client’s trust, positive relationship, and Faith’s ability to manage additional responsibilities tied to new business wins.

• Title: Account Manager | Client Leadership, Integrated Campaign Delivery & Agency Operations
• Work Permit: Authorized to work in the U.S.

• Led client relationship for a regional quick-service restaurant account with 100+ locations and a portfolio representing a $3M annual media budget.
• Supported a global transit technology account spanning 7+ countries and campaigns in more than 170 cities/counties.
• Led cross-functional teams integrated work across paid media, creative, production, social, web development and account teams.
• Supported a high-profile production initiative featuring a New England Patriots quarterback from planning through launch.
• Built experience across client services, project management, paid media, business development, RFPs, content, reporting, and agency operations.

• Multi-location consumer and restaurant brands: Papa Gino’s and D’Angelo are her clearest long-term accounts, including paid media, creative, brand, promotions, loyalty, reporting, and budget management.
• Healthcare systems and health services: Her documented exposure includes Baystate Health, Community Health System/Powers Health, Northern Light Health, VCU Health, Novant Health, Shields MRI, American Academy of Pediatrics, and other healthcare campaigns.
• Municipal, government, and destination-marketing clients: City of Northampton, Middlesex County, Northampton Prevention Coalition, tourism commissions, and Massachusetts Lottery-related opportunities appear in her work and proposal materials.
• Transportation and mobility: Via Transportation, a mobility company serving microtransit, paratransit, student transit, corporate shuttles, and public-sector transportation partners.
• Financial services and banking: The Summit Federal Credit Union, Evans Bank, Tompkins Community Bank, and related financial-services proposal work.
• Consumer products, automotive, and B2B: Skullcandy, Oilstop, Kalsec Natural Colors, and other paid-media or account-management engagements.
• Nonprofit and public-awareness organizations: The Children’s Trust, public-health initiatives, safe-driving campaigns, and other awareness-focused programs.

• Her most credible industry positioning is:
• 1. Restaurants, QSR, food, and consumer brands
• 2. Healthcare, hospitals, specialty care, and public health
• 3. Government, municipalities, tourism, and destination marketing
• 4. Transportation and mobility
• 5. Financial services and banking
• 6. Nonprofit and public-awareness campaigns
• 7. Consumer products, automotive services, and food ingredients
• The strongest depth appears to be in healthcare and restaurant/QSR marketing, with meaningful additional experience in public-sector, transportation, financial-services, nonprofit, and consumer-product environments.

• Account and client services: Owns client relationships, day-to-day communications, meetings, approvals, recaps, stakeholder management, and cross-functional coordination.
• Paid media: Strategy, planning, buying, trafficking, optimization, audience targeting, budget allocation, media reconciliation, performance reporting, and channel recommendations across paid search, paid social, programmatic, video, audio, radio, OOH, and other channels.
• Brand and creative: Brand refreshes, creative strategy, campaign concepts, templated assets, creative development, ad copy, messaging, toolkits, and collaboration with creative teams.
• Research, analytics, and measurement: Audience and market research, analytics, campaign dashboards, reporting, performance insights, web/SEO coordination, and marketing-mix-modeling-related work.
• New business and commercial management: RFPs, proposals, pitches, SOWs, scopes, pricing, budgets, contracts, change requests, and sales-to-client-services handoffs.
• Operations and transitions: Agency transitions, onboarding, access management, documentation, process development, invoicing, and financial oversight.