Fatima Mouhammed
Brooklyn,NY
Summary
Experienced in recruitment marketing and skilled at crafting content that bridges brands with consumers. Specializes in translating unique company stories into engaging campaigns that resonate across diverse audiences. Expertise includes defining the voice of emerging startups and amplifying the presence of established brands. Passionate about creating storytelling that drives action and leaves a lasting impression.
Overview
11
11
years of professional experience
Work History
Copywriter
Appcast, Inc
02.2022 - Current
- Develop compelling copy for various platforms, including websites, email campaigns, job descriptions, and Google Ads
- Conduct SWOT analyses and present actionable recommendations for differentiation and brand positioning
- Lead interviews with employees to create authentic, compelling narratives for recruitment campaigns
Junior Copywriter
Bayard Advertising Agency (now Appcast)
02.2021 - 01.2022
- Collaborated with senior writers to refine messaging and elevate creative outputs
- Conceptualized and delivered high-impact campaigns across multiple mediums.
- Translated client branding into engaging copy for diverse audiences.
Social Media Coordinator
ETL Interactive
03.2018 - 03.2020
- Managed instagram accounts for 5+ clients, fostering audience engagement and growth
- Created SEO-optimized blog content, driving online visibility for clients across industries
Waitress
Cote
03.2016 - 12.2017
- Provided great experiences and exceptional customer service skills to patrons.
- Provided diners with a detailed overview of specials and menu items.
Intern
Deep Focus
01.2015 - 05.2015
- Supported social media and account planning teams in executing ad campaigns
- Researched emerging trends and compiled industry news for client presentations
Copywriter Intern
Boston University AdLab
01.2014 - 05.2014
- Collaborated with local brands to create tailored advertising content
- Produced innovative copy for campaigns, enhancing brand visibility and engagement
Education
Bachelor of Science - Advertising
Boston University
05.2015
Skills
- Employer Branding & Recruitment Marketing
- Content Strategy & Development
- Creative Problem Solving & Collaboration
- SEO Writing & Social Media Management
- Market Research & SWOT Analysis
Timeline
Copywriter
Appcast, Inc
02.2022 - Current
Junior Copywriter
Bayard Advertising Agency (now Appcast)
02.2021 - 01.2022
Social Media Coordinator
ETL Interactive
03.2018 - 03.2020
Waitress
Cote
03.2016 - 12.2017
Intern
Deep Focus
01.2015 - 05.2015
Copywriter Intern
Boston University AdLab
01.2014 - 05.2014
Bachelor of Science - Advertising
Boston University
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