GEORGE CHAKO

Established rapport with customers through personalized service. through effective communication and product knowledge.

• Demonstrated product features to clients, enhancing their understanding and engagement.
• Consulted beauty brands affiliated with Iorio Beauty Supply to enhance service offerings for independent salons in Northeast Ohio. Ordered inventory and managed accounts, ensuring optimal stock levels to support salon operations.
• Oversaw inventory management to maintain stock accuracy., ensuring stock availability for customer demands.

• Served as territory sales consultant and brand ambassador for independently owned beauty distributor, representing Milkshake's complete product line including retail, back bar treatments, hair color, lightening systems, and keratin smoothing system.
• Conducted product demos and presentations for Milkshake and No Inhibition brands, showcasing product benefits and features to increase brand awareness.
• Developed and executed business promotional plans and advertising strategies to enhance market visibility and drive sales.
• Acted as territory sales consultant and brand ambassador for independently owned beauty distributor, representing Milkshake's complete product line, including retail, back bar treatments, hair color, lightening systems, and keratin smoothing system.

• Served as a brand ambassador for professional salon haircare brands, including Milkshake, Sudzzfx, Paul Brown Hawaii, Farmavita, and Dennis Bernard Pro tools.
• Provided business support and training in inventory management and merchandising to help licensed hair professionals achieve business growth.
• Assisted salons in achieving sales targets by providing tailored strategies. to consistently be involved with our manufacturer's back bar loyalty programs.
• Served as territory sales representative for independently owned professional beauty supplier and salon educational provider.

• Conducted territory sales to expand market reach., Managed leasing agreements to optimize rental processes., Executed telemarketing campaigns to generate leads.
• Executed business appointment setting and strategic sales planning to enhance client relationships and increase sales opportunities.
• Demonstrated business office technologies through product presentations, showcasing features and benefits to potential clients.

• Doubled sales in territory from $25,000 to $50,000.
• Boosted Redken brand representation in Akron territory by 30%.
• Developed brand strategies for L'Oréal products in collaboration with distributor partners.