Heidi Coffey
Market Sales Manager
Elizabethtown,KY
Summary
Goal-oriented manager with distinguished experience in leading sales team and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.
Accomplished Sales Manager offering 16 years of experience developing and maximizing top notch and profitable sales. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market driven performance. Successful record of expanding network connections through persuasive brand imaging and team sales performance.
Overview
20
20
years of professional experience
2
2
years of post-secondary education
Work History
Market Sales Manager
American Freight Furniture And Mattress
Elizabethtown, KY
06.2005 - Current
- Organized promotional events and interacted with community to increase sales volume.
- Increased profits 10% through providing excellent customer service, following established guidelines and auditing sales reports.
- Developed and executed sales presentations as well as both internal and external product training workshops.
- Monitored sales team performance, analyzed sales data and reported information to territory managers.
- Prepared and implemented strategic growth plans for territory based on company goals and expectations.
- Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
- Achieved establishing positive KPI % to company standards for low performing stores for company, regional team and individual performance through teamwork and focus on customers.
- Increased sales by effectively training employees, closely monitoring regional and local markets and managing inventories.
General Store Manager
FFO/American Freight Furniture And Mattress
Elizabethtown, KY
01.2017 - 12.2019
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Achieved consistent budget targets with optimal expense controls and elimination of unnecessary waste.
- Coordinated weekly conferences with 15+ store associates to communicate sales and customer service goals.
- Hired, delegated and reviewed sales staff performance and provided comprehensive coaching in sales performance, KPI's, and customer satisfaction.
- Approved regular payroll submissions for employees.
- Developed profitable new store location from ground up by hiring and training efficient team.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements.
Store Manager/Salesperson
Furniture Liquidators Home Center
Elizabethtown/Bardstown, Kentucky
06.2005 - 12.2017
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
- Reviewed and monitored scheduling, purchases and other expenses to maintain quarterly budget.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Supervised guests at front counter, answering questions regarding products.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge and service requirements.
- Bolstered sales volume by 20% implementing incentive program and initiating advanced employee training.
- Coached sales associates on product knowledge by using wide variety of training tools.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
Education
Associate of Arts - Business/Marketing
Campbellsville University
Campbellsville, KY 08.1999 - 05.2001
Skills
Territory Management
undefinedAccomplishments
Million dollar sales writer 6+ years
Top Store Manager Performer
Highest Profitable Store Dollar
Best Average Ticket Writer
Top Performing Store 3+ years
Highest Increase in Performance Sales
Won sales trip to Branson for top performing store (2x)
Won sales trip to San Antonio for top performance
Timeline
General Store Manager
FFO/American Freight Furniture And Mattress
01.2017 - 12.2019
Market Sales Manager
American Freight Furniture And Mattress
06.2005 - Current
Store Manager/Salesperson
Furniture Liquidators Home Center
06.2005 - 12.2017
Associate of Arts - Business/Marketing
Campbellsville University
08.1999 - 05.2001
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