Overview
Work History
Timeline
IRMA M SIKAFFY

IRMA M SIKAFFY

San Pedro Sula

Overview

20
20
years of professional experience

Work History

General Manager

HANSIK GROUP S de RL
San Pedro Sula
01.2005 - 01.2022
  • Specialized in B2B sourcing and wholesale of promotional items for marketing campaigns and brand identity.
  • Coordinated import/export activities between China to Central and South America, with a focus on product development and customized innovations.
  • Experienced in triangle shipping and foreign-to-foreign logistics.
  • Main products included apparel, coolers, stationery, office supplies, plastics, inflatables, general and branded merchandise.
  • Experienced in participating in RFPs for private and government sectors.
  • Key accomplishments: Persuaded a major client to secure supplier financing for their PO's through a local bank. (PO factoring)
  • Integrated product development as part of our routine services.
  • Replaced traditional catalogue sales with custom catalogues on a case-by-case basis.
  • Successfully convinced customers to reduce prominent branding on promotional items to minimize their customers' perception of being used as advertisements, resulting in a 20-40% increase in their sales per campaign.
  • As a quick response to market challenges, Masks and PPE were temporarily imported during the pandemic to sustain sales while the promotional items business was on hold.

General Manager

GLOBAL IMPORTS S de RL
San Pedro Sula
01.2016 - 01.2023
  • Distributor and retailer for Brazil's two largest shoe manufacturers, Grendene and Calzados Beira Rio, I successfully introduced four of their brands into the local market.
  • I established three shoe stores, four kiosks, and one outlet of my own.
  • Organized nationwide events and strategic partnerships to promote the brands and integrate them into other local retailers.
  • Key Accomplishments: Developed a franchise business model for Zaxy, a Grendene brand, to achieve the necessary annual sales volume, resulting in 20 sales kiosks established nationwide within 3 years.
  • Created a catalogue sales business model for three brands from Calzados Beira Rio, facilitating the required annual sales volume while generating income for stay-at-home moms.
  • Achieved the annual sales target of 150,000 pairs for Beira Rio after 14 months in business.
  • Surpassed the annual sales target of 195,000 pairs for Grendene by 4% in the third year, with 202,800 pairs sold.
  • Increased annual sales volume by 4%-7% on a yearly basis until 2020.
  • Collaborated on the design of new children's shoe models for the Zaxy brand by Grendene.
  • Played a key role in organizing Grendene's first global shoe convention Gramado, Brazil in 2017, where I served as a speaker and a role model for other distributors.
  • Participate in RFPs for government contracting via SAM.GOV.
  • Overseas sourcing and production of Grade A honey for distribution in the U.S. and private labeling for the food service industry.
  • A broker for three renowned Honduran and Guatemalan brands with over 50 years in the market, specialized in distributing Latin/Hispanic grocery products.
  • The product portfolio includes honey, syrups, pancake mix, and coffee.
  • Promote Central American brands and help them prepare for retail and wholesale export to the US market, currently displaying them on the RangeMe platform.

Sales Manager

GLOBAL IMPORTS FL LLC
Boca Raton, FL
01.2024 - Current

Timeline

Sales Manager - GLOBAL IMPORTS FL LLC
01.2024 - Current
General Manager - GLOBAL IMPORTS S de RL
01.2016 - 01.2023
General Manager - HANSIK GROUP S de RL
01.2005 - 01.2022

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IRMA M SIKAFFY