JAMES B. BENCIK
Carlsbad,CA
Summary
Senior Sales Director with 24 years of proven success at Anheuser Busch and West Coast Metals. Proactive leader with strong business, managerial, and motivational skills focused on driving profitable sales growth and expanding market share.
Overview
28
28
years of professional experience
Work History
Sales Account Executive
West Coast Metals
01.2023 - Current
- Developed and maintained strong relationships with key clients, enhancing customer loyalty and satisfaction.
- Conducted market research to identify new business opportunities and potential clients in targeted sectors.
- Collaborated with cross-functional teams to create tailored solutions addressing client needs and challenges.
- Grew business from zero to $20+ million in sales in 2025
Senior Commercial Director
Anheuser-Busch, Inc.
04.2017 - Current
- Achieved Core + and Above Net Revenue Target and Seltzer Target in 2021
- Achieved 100% execution on 3 Key Performance Indicator targets for 2020
- Developed and promoted 6 team members in last 3 years
- Increased Net Revenue by 6.6% delivering $203M to the Midwest Region
- Key Accomplishments:
- Beat Market share Target by .71% in 2020
- Chosen to pilot mentor program and participated 3 times
- Won National Hi 5 Award for share growth in Q3 & Q4 of 2020
Retail Sales Director
Anheuser-Busch, Inc.
01.2015 - 03.2017
- Managed all Chain Business in 8 Pac Northwest states with over 23M C/E’s of Volume
- Achieved 178% on Promo Opti Target and achieved 133% of Near Beer Volume in 2016
- Improved Team Engagement +17% in 2015
- Key Accomplishments:
- Won 1st Place in 2016 National H2 Sales Incentive for Retail Sales Directors
- Won 2nd Place in 2016 National H1 Sales Incentive for Retail Sales Directors
- Gained Shelf Set Captain Status in several Key Chain Accounts
Director of Sales and Marketing
AB Sales of Canton, Canton, OH
10.2013 - 12.2014
- Managed Sales and Marketing efforts of 3.3 million case wholesaler
- Segmented Canton’s sales force in April 2014 for better focus on Trade Marketing Programs
- Improved Team Engagement by 20 points and presented plan to NAZ and US President
- Achieved 8/12 KPI’s and exceeded the state of Ohio sales trend by .9% in 2014
- Key Accomplishments:
- Canton Branch Won 8 Region incentives in 2014
- Chosen to receive merit increase in 2013 by Region 4 VP
- Canton branch participated in 8 Better World Projects in 2014
Director of Sales
Anheuser Busch Sales of Beach Cities, LA, CA
01.2012 - 09.2013
- Exceeded Southern California wholesalers’ average volume results, achieved volume budget, and achieved 9 of 12 KPI’s in 2012.
- Transitioned selling team to segmented routes with complete re-route in May 2012.
- Helped to develop National Control the Cold standards for 2013 shelf set program.
- Key Accomplishments:
- Successfully hosted Global SLC meeting in Santa Monica, CA in March 2013
- Managed Anheuser-Busch helpers and MADI team during driver strike in 2012
Senior Key Account Manager
AB, Park City, UT
01.2009 - 12.2011
- Managed retail programs for eleven chain accounts in Region 7 accounting for 30% of Region’s chain volume and covering nine states focused in the Pacific Northwest.
- Exceeded volume trends of +1.9% in 2009 and +1.8% in 2010.
- Key Accomplishments:
- Selected as Region 7 Top Performer at 2010 New Orleans Sales Convention
- Selected by corporate training team as a National Key Account Mentor
- Recipient of the 2010 Discretionary Bonus Award
District Manager/Region Sales Manager
AB, Montana/Wyoming
09.2005 - 12.2008
- Managed seven wholesalers in Montana and Wyoming.
- Developed two successful price increases, adding over two million dollars in revenue.
- Key Accomplishments:
- Increased sales volume +3.2% in 2008, +4% in 2007 and +4.6% in 2006, adding over 500,000 cases to region 5 overall sales volume.
- Ranked #6 Region Sales Manager (RSM) in the country in volume trend improvement in 2006 out of 128 total RSM’s.
District Sales Manager/Sales Rep
Sales of Beach Cities, CA
10.2001 - 09.2005
- Managed six sales reps covering over 800 accounts in Los Angeles, CA.
- Selected as 2005 On the Job(OJT) Trainer for the District Sales Manager position
- Key Accomplishments:
- Managed Sales Team of the Year for the Los Angeles area in 2003, awarded by the Senior Market Manager and Region 9 Vice President.
- Led team to a volume trend of +6% in 2003 and +2.2% in 2004.
Marketing Representative
Relay Marketing, JC Dolan, and Marketing Mix
02.2000 - 07.2001
- Responsible for marketing and promotional events for Budweiser, Gatorade, US Army, XFL, and Starcom across the United States.
Sales Manager
Abercrombie and Fitch, Los Angeles, CA
05.1997 - 02.2000
- Managed top selling store in Southern California and oversaw daily operations.
Education
Bachelor of Science - Communications, Broadcasting Major, Theatre Minor
University of Tennessee-Knoxville
05.1997
Skills
- Objection handling
- Client segmentation
- Strategic prospecting
- Sales closing techniques
Professional Qualifications
White Belt Certification, Cicerone Certified Beer Server, Managing at ABI Course Certified, Microsoft Power Point- Advanced, Excel, VIPR, National Finalist for DECA(Distributive Education Club America) Business Competition
Awards/Activities
- Member of the University of Tennessee Football Team (1992-1994)
- Scholar Athlete Award, University of Tennessee Football Team
- Recipient of Kyle Farrel Scholarship for academic and leadership performance
- Lambda Chi Alpha Fraternity- Social Chairman and Chaplain
- Member of SAG (Screen Actors Guild)
- Member of Big Brother and Big Sisters of Montana
Timeline
Sales Account Executive
West Coast Metals
01.2023 - Current
Senior Commercial Director
Anheuser-Busch, Inc.
04.2017 - Current
Retail Sales Director
Anheuser-Busch, Inc.
01.2015 - 03.2017
Director of Sales and Marketing
AB Sales of Canton, Canton, OH
10.2013 - 12.2014
Director of Sales
Anheuser Busch Sales of Beach Cities, LA, CA
01.2012 - 09.2013
Senior Key Account Manager
AB, Park City, UT
01.2009 - 12.2011
District Manager/Region Sales Manager
AB, Montana/Wyoming
09.2005 - 12.2008
District Sales Manager/Sales Rep
Sales of Beach Cities, CA
10.2001 - 09.2005
Marketing Representative
Relay Marketing, JC Dolan, and Marketing Mix
02.2000 - 07.2001
Sales Manager
Abercrombie and Fitch, Los Angeles, CA
05.1997 - 02.2000
Bachelor of Science - Communications, Broadcasting Major, Theatre Minor
University of Tennessee-Knoxville
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